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a21***。
There is no ***** in pure, and in pure it has been revoked in pure ***, and it is now A21*** that replaces it.
Yichun and A21 both belong to Yichun Group, they are online and offline relationships, with pure main offline brands, sharing and fashion as the concept, to spread the latest fashion elements for people.
A21 is a pure online exclusive brand, and the style and price are different from offline. It is a newly launched brand with pure company. A21 is aimed at young people, and its products are positioned in the style of high-street fashion buyers.
As a European and American fashion brand focusing on the young market, A21 is at the forefront of international trends with European and American simplicity, young fashion, big-name texture, independence and freedom, and is committed to making it easy for young people to have the latest fashion clothing in the world.
Brand Profile
With the superior geographical location, with the pace of urban economic construction, with the support of the first and the efforts of all employees of Yichun Group, Yichun has become a large-scale fashion clothing enterprise with more than 28 garment factories and more than 30,000 employees in just a few years, and has independent intellectual property rights of the brand "Yishion Yichun", which is mainly fashionable and casual clothing, and is famous for its exquisite handmade, high-quality fabrics, fast delivery and trendy styles, and is deeply loved by customers all over the country. Become one of the well-known brands of fashion and casual clothing at home and abroad!
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There is no ***** in Yichun, due to the strategic adjustment of the brand of Yichun Group, it has withdrawn from e-commerce platforms including Tmall, **, Jingdong, Paipai, etc., and has also stopped its own online shopping platform, and all ** sales business has been suspended in early 2013. So there is no *** in Jingdong and Tmall.
Yichun Group has never authorized any platform or company to sell products with pure brand, and all products sold with pure brand are unguaranteed, counterfeit and shoddy products, and for the use of "Yipure", "Yishion" and "Yishion Yishion" trademark words as search keywords to promote and sell the main body, Yichun Group will reserve the right to further pursue responsibility in accordance with the law.
Taking retreat as advance is in line with the law of e-commerce:
The practice of setting up a new online sales brand has been recognized by many people in the e-commerce industry.
Zhou Dianbin, an expert in the evaluation of Guangzhou goods online and a doctor of the Network Marketing Research Professional Committee of the Guangdong Marketing Society, believes that the key to doing e-commerce in the manufacturing industry is to have its own brand, and the brand building process should walk on two legs, both online brands and offline brands, promote each other and complement each other.
Some people in the industry believe that although the formation of the rubber bucket of the grinding brand of the net beam hall is faster than the formation of the physical brand, it is also not easy. It is a pity to give up the "brand halo" this time and choose a new brand from scratch.
Qi Xianwei, director of the Informatization Committee of the Guangdong Wholesale Market Industry Association and president of Dazhuo E-commerce, believes that if there is a conflict between online and offline, a decision must be made, and this decision is undoubtedly in line with the law of e-commerce.
The above content reference: Pure official website - FAQ.
People's Daily Online - "Pure" brand withdrawal from online sales.
"Pure" - corporate culture.
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