A marketing plan for a small restaurant around the school

I can't talk about the plan, but I can only say that it is a little suggestion.

Since it is a small restaurant, it should not invest too much in advertising. You can print out some flyers a few days before the opening, which is the most common way, and you can do some activities during the process, such as discounts, free drinks, etc.

I'm in college, so I can tell you a little bit about college students based on my feelings. In addition to the taste of the restaurant, we pay more attention to the environment and service attitude when eating. In terms of environment, it doesn't have to be luxuriously decorated, but it must be kept clean.

The service attitude should be more important, no matter how good the taste of your restaurant is, but if the service attitude is very poor, the business will not be good. In fact, if the reputation of your store is good, spread ten, ten spread hundreds, and your business will naturally improve. Therefore, no matter what type of customer you treat, you must have a good attitude.

When this happens, you must stay calm and dare to admit your mistakes, because since it is outside the university, the quality of college students will generally not be free to make trouble, so when there is such a situation, it is necessary to make remedies in time. Because if you offend this one customer, then you will lose more than just this one customer.

Because I don't know exactly what kind of car you're driving, I can't say it specifically. That's basically all, I hope it helps! Good luck with your business! 1360594071 This is my QQ, if you are interested, you can continue**!

The following plan only represents my personal opinion, because I also had such a dream, but it came to naught because I didn't have the funds. It's a plan I made 1 year ago, so you can refer to it!

1) If you want to do catering, you must first register with the industrial and commercial department, about your business scope, registered capital, etc., and then you must go to the health department to apply for a health license, and then register with the tax department, and then give your restaurant a good name and find a good location, which are what you have to prepare at the beginning.

2) Determine the characteristics of your catering, what cuisine is the main cuisine or other franchise stores, what is your consumer group, and is it facing the public? Or mid-block? Or upscale? Use this to determine your renovation costs and menu pricing strategy.

3) Recruit a chef according to the above, and let the chef give you the kitchen decoration plan and stove and other furnishings. Set the name of the dish, the price of the dish, etc.

4) Recruit waiters, side dishes, purchasing, dishwashers, etc., and conduct pre-job training, the service industry must be customer-oriented, so smiling and etiquette are indispensable.

5) Is the decoration style of the restaurant quaint? Or is it centered on modern fashion? Is it based on home-style color? Or is it mainly in the form of fast food? Configure different tableware, tables and chairs according to different concepts to make your restaurant more distinctive.

6) Establish a complete set of management system and financial system, rational use of human resources, save production costs.

7) Find an auspicious day to open and promote the opening. For example, dishes, discounts, membership and so on.

I'm a ****.,I may still be quite puzzled in this regard.,I hope to give you some help.,If you want more details, you can also find me.

1. Know your customers.

From the above description, it is mainly from the perspective of the hotel, and the classification of customers is mainly by region, which is relatively coarse, indicating that you do not have detailed customer data and customer information. It is suggested that you can try to divide several groups in more detail, such as business customers, friends dinners, family dinners, etc., and do targeted interviews and return visit services.

On the basis of understanding and segmentation, it may be more reliable to do further marketing analysis (let's talk about the detailed strategies of various P's).

2. Know your larger market.

If you can make a brand in a larger region, the influence can radiate to a farther region, and this influence is generally aimed at business customers, so that they are willing to drive to your restaurant to dine or get the benefits they want.

One is the brand, the so-called signboard, the signature dish, the signature chef, the unique selling point and gimmick of Balabala; The second is to do promotion, select your target group in a targeted manner, and pass the message to them.

How can we stand out from the crowd when we do catering in the campus life circle, and there is a lot of competition among businesses? Zero Campus shares the campus catering marketing plan, and the restaurant can come to a wave of heartfelt marketing.

1. Restaurant creativity. The decoration style of the restaurant can be a little more youthful and lively, with students as the theme, to attract the attention of students. You can attract customers through creative ideas such as environmental design, tableware decoration, wall layout, etc., and make posters, H5 micro-web pages, etc., and customers come to experience it with curiosity.

Southwest Jiaotong University's "Say One Thing" restaurant is a typical case. In fact, if you want to increase the stickiness of customers, you have to work the dishes and services.

2. Explosive product strategy. Everyone knows that all marketing has to be product-based. To do catering, you have to create your own explosive products, which have a feature of "high frequency and low price", for example, grandma's 3 yuan mapo tofu, consumers feel that it is worth the money.

Although this explosive product may not be profitable, it brings traffic and drives the sales of other dishes, thus bringing profits to the restaurant.

The restaurant can work the dishes according to the preferences of the students, create two or three popular dishes, and let the ultimate popular dishes exceed the expectations of customers, and through these two or three popular dishes, other dishes can be driven. It is recommended that school canteens and canteens should be user-centric and make micro-innovations to dishes on a regular basis.

3. Festival marketing. We have a lot of festivals in China, do any festival marketing, we must not treat the day of the festival as a festival, we can't just stay on that day. For example, for the Qixi Festival, you can design a "Qixi Valentine's Food Activity Week".

If there is no festival in the near future, you can also create a festival to let users celebrate the festival every day, so that the restaurant business is full every day. The festival is good business, so don't do it.

4. Scan the code to order. Nowadays, life is fast-paced, and when everyone goes to eat, they must hope that the queue will not be so long and the food will not be so slow. Fast and excellent service, more popular than **. How can we create a comfortable dining atmosphere for customers?

5. Take-out ordering. The restaurant can make a meal order according to the rigid needs of teachers and students in the school, combined with the food WeChat ordering system, and focus on the delivery of nutritious fast food and special snacks. To do takeaway, the taste, hygiene, and delivery speed of fast food determine the customer experience, and make special takeaways, so that users can order non-stop.