How can a small restaurant attract customers and increase foot traffic?

Other restaurants are just small things, as long as your food is good and your attitude is good, there will definitely be people who will go. The method is very simple, first of all, you can give out some coupons, such as dining in our store ten times to get a meal coupon. Secondly, you must have characteristics, you must have your own characteristics, for example, if you have hot pot, noodles and the like, you must highlight your own characteristics.

Again, to come up with a bright name, it must be distinctive, of course, it must be accepted by the family, and finally, and most importantly, it is service, because after all, you are in the service industry!! Come on!!!

The store has its own characteristics, which are different from other stores, whether it is decoration or others, and of course, the main thing is taste and affordability.

After mastering these key points of the new **, the small restaurant immediately did not worry about the flow of passengers, and made money every day.

Gather small into a small group. Big Fish.

Offline business publicity is not the only channel. Since the epidemic, many catering businesses have moved online to carry out online publicity, such as the boneless chicken feet with pickled peppers, which have been very popular on Douyin recently, as well as some canned seafood, as well as some manufacturers and vendors who do food broadcasts in order to sell their seafood. Because your product is nationwide, if you're just doing it locally, your product is regional-oriented and has a narrow audience, but online can increase your audience.

Get bigger profits.

1. Do a good job in product positioning.

There are some stores where the food is delicious, and they may not be able to catch fire because they don't have their own clear product positioning. There will be a drawback to your own clear brand positioning. It's not easy to attract the right customers.

2. Do a good job in content operation.

Do a good job in your own product positioning, with the following points of efficacy positioning, quality positioning, ** positioning, variety positioning, market positioning, and demand positioning. In this way, the target consumer group can be narrowed down to one circle. That's our precise customer.

We just need to serve them well.

Do some preferential promotions, launch a ** dish, consume a certain amount, send a simple side dish, in short, to make customers feel worth the money.

Catering industry (catering) is a food production and management industry that specializes in providing consumers with a variety of alcohol, food, consumption places and facilities through the integration of instant processing and production, commercial sales and service labor. According to the definition of the European and American Standard Industrial Classification, the catering industry refers to the catering service organization for the purpose of commercial profit.

Extended Materials. The catering industry is an industry that opened up earlier in China. The continuous influx of internationally renowned catering enterprises has had a profound impact on the business philosophy, service quality standards, cultural atmosphere, dietary structure, and quality requirements of employees in China's catering industry. It is foreseeable that the fierce competition in China's catering industry will continue to be maintained in the future.

Due to the fact that there are not many enterprises operating abroad and transnationally in the domestic catering industry, the main customer base of Chinese food overseas is still overseas Chinese, and Chinese food is also one of the pillar industries of the Chinese economy in the world today. However, due to the variety of Chinese food, different cooking processes, and different requirements for diet due to seasonal changes, Chinese food cannot be standardized and factory like McDonald's and KFC, so its road to "going out" is difficult.

After more than 30 years of development and market competition, the development of China's catering industry has entered a new stage of diversification of investment subjects, diversification of business formats, chain of business models and industrialization of industry development, and the development momentum of the industry is strong. As of August 2011, China's catering industry achieved sales revenue of 1,292.3 billion yuan, a year-on-year increase.

As an important part of the service industry, catering is widely valued for its large market, fast growth, wide influence, and strong ability to absorb employment, and is also an important carrier for developed countries to export capital, brand and culture. The involvement of various financial and industrial capital has contributed to this trend.

In 2006, the annual retail sales of China's catering consumption exceeded the trillion yuan mark for the first time, reaching 100 million yuan, a year-on-year increase, a net increase of 145.8 billion yuan over the previous year, achieving double-digit rapid growth for 16 consecutive years, and an increase of 188 times compared with 1978 in the early stage of reform and opening up.

Summary. Kiss! Hello, happy to answer your <>

How to attract customers with low customer flow in pro-catering is as follows:1. Add billboards at the entrance of the hotel to attract customers2.

Upgrade the decoration design of the hotel to give consumers a beautiful experience3. Added new specialties to the recipe4. Attract customers at the lowest price point or increase traffic in the form of rollback5.

It is recommended that the store print some leaflets, arrange employees to distribute in the business district during the low peak period, and can intercept the distribution near the front of the store before the peak period, I hope mine can help you <>

Do you have any other questions?

How to attract customers with low catering traffic.

Kiss! Hello, happy to answer your <>

How to attract customers with low customer flow in pro-catering is as follows:1. Add a billboard to attract customers at the door wheel of the hotel2.

Upgrade the decoration design of the hotel to give consumers a beautiful experience3. Added new specialties to the recipe4. Attract customers at the lowest price point or increase traffic in the form of rollback5.

It is recommended that the store print some leaflets, arrange employees to distribute in the business district during the low peak period, and can intercept the distribution near the front of the store before the peak period, I hope mine can help you <>

Do you have any other questions?

Because it is good to divide the land now, it is because we have balanced the off-season, and our recent turnover has declined relatively quickly, and then we have to do an analysis. There is also how to improve the rate of customers coming to the store, and what is the way to activate the repurchase of old members?

How should this be elaborated?

Pro: 1. Pay attention to the quality of service. Improving the quality of service is one of the most effective ways to increase turnover, and the higher the consumer's satisfaction with the service, the higher the consumer's desire to spend, thereby increasing the turnover. 2. Do a good job in product promotion.

If you want more consumers to know your restaurant and understand the restaurant business, you must vigorously promote your products, so that more suitable consumers can know about your existence, and let more consumers come to your restaurant, so as to increase turnover. 3.Build a self-operated takeaway platform.

Now mobile takeaway plays a very important role in improving the turnover of catering and graduation, and some ** activities can be launched to make consumers pay attention to it, and it is easier to attract consumers to increase turnover. 4.Introduce Internet technology to achieve marketing automation.

The development of Internet technology can help the catering industry to achieve marketing automation, consumers can buy online without having to go to the physical store to consume, which can not only increase turnover, but also effectively resolve the problem of labor costs of merchants, which is a very effective way to increase turnover.

No matter what industry it is, you want to have a lot of customer traffic and increase your company's performance and profits, and the catering industry is no exception. However, to increase customer flow, it is a problem worth thinking about, and the following will share how restaurants can increase customer flow, hoping to help practitioners.

1. First of all, it is necessary to design a complete set of plans to increase passenger flow, even if it is just a simple idea, but also to implement it on paper. This has two benefits, one is to help restaurants better implement the plan, and the other is to allow managers to improve and innovate in a timely manner.

2. Improve the quality of service to increase passenger flow. Most of today's consumer groups pay attention to the sense of experience and participation, to make the customers feel at home, to make the customers very comfortable, so that the customers have the feeling and idea of coming again next time, so the service should improve the quality, smile service, attentive service, etc.

3. Work the dishes and styles. To increase customer flow, you also need to learn to innovate dishes, not to be limited to old dishes, but to try many times. This requires the whole team to treat it carefully, do good research, and design dishes and styles according to the preferences of the target customer group.

4. Learn to expand influence in the way of publicity. In order to increase customer traffic, it is also necessary to expand publicity and promotion, and promote your restaurant through online and offline channels and platforms, so that more people know about it, and it will also attract more customers for your store.

5. Design some marketing activities, marketing activities with themes, which can be emotional elements, festival elements, topic elements, etc. Run these themed marketing campaigns to increase your dining rate and increase foot traffic.

6. Establish a customer service system and maintain old customers on a regular basis. On the one hand, give more preferential treatment and benefits to old customers, and on the other hand, encourage old customers to attract new customers to spend, which can be material rewards or monetary rewards. To serve customers to the extreme, it often drives more customer flow.

7. Internal team encouragement mechanism. In order to increase customer flow, the entire team of the restaurant should make a contribution, through their own network of contacts, through their own work, everything is done seriously with the attitude and awareness of the owner, which will increase their customer flow and attention.

The above is an introduction to how to increase customer traffic in restaurants.