What are the key mindsets required for operational excellence?

For example, an excellent product manager often has the thinking to quickly transform problems into the three elements of "users, needs, and scenarios" for specific analysis. So what are the special ways of thinking that need to be mastered for good operations?

1. Process thinking.

After an excellent operation gets a problem, it will first return to the process, first sort out the entire flow of the problem, and then look for potential solutions from the process.

For example, I want to make an offline sharing for the operation of Xiaobai to attract fans. After getting this task, we should immediately sort out the whole process: event promotion, user registration, waiting for the activity to start, activity to proceed, and the end of the activity, and then consider the intervention points of the operation based on each link, analyze what we can do to create some different experiences for users, so as to help us finally achieve the desired results.

2. Refined thinking.

Another related mindset is granular thinking. A good operation is often done through a lot of details and trivial matters, and finally piles up an output. That is, you have to be able to break down a big problem that you care about into a myriad of small implementation details, and you have to be able to control all of them.

3. Leveraged thinking.

I start by serving a small group of seed users and creating a lot of experiences that exceed my expectations, and then I have the opportunity to leverage them to help me with my brand and product communication in the future (e.g. Xiaomi's seed users).

4. Ecological thinking.

In fact, good operation has always been constantly "doing things" and "breaking the game". The best thing about building an ecosystem is that you should be able to clearly sort out and understand the value connections between an ecosystem. For example, when operating a WeChat group, there are often a small number of people who play the role of core content producers or service providers, initiating topics in the group, providing help to everyone, etc., while more people stay there silently and do not speak.

This is a small ecology, once the value provider is out of balance, the whole group will collapse with it. <>

It's not so much about what critical thinking a good operation needs to have, it's about what a good operation looks like. In my opinion, a good operation requires at least the following kinds of thinking.

1. User thinking.

User thinking is actually an easy thing to say but very difficult to practice, because to do this, you need to be able to abandon your inherent feelings at any time and look at your work from the perspective of a novice. We often design a very good-looking and beautiful poster, but we don't think about the scene where the poster is placed, and we need to put it on a large-character poster that needs to be posted at an event site, but because of the pursuit of overall design beauty, we design ourselves particularly beautifully but have no recognition. As a result, after it was printed, it was found that the content on the poster could not be seen at the scene, and it was a waste of great effort and useless work.

In the same way, the most important thing about the poster is to convey a key message, and if this is not achieved, all the operations that have been done for the event will be useless.

2. Process-based thinking.

Process thinking does not mean that everything is done according to the inherent process routine, according to my understanding, when you finish a thing from zero to one, it does not mean that you can finish the work and move on to the next thing, but that you need to summarize the pitfalls that you can avoid and do well in doing this thing. After sorting out the review, it can be used as a reference for the next activity process. Having the thinking of sorting out the things that have been done and standardizing the process is the foundation for the continuous improvement of an excellent operation.

3. Marketing thinking.

A good operation must maximize every bit of value from all aspects of work. When you can maximize the value of every penny the company gives you, and make ten dollars of sales at the cost of one dollar, the boss is naturally willing to give you more activity funds. In every detail of the work, we should think about how to do a better job in product marketing.

An operation with marketing thinking, who can do things and master resources, will definitely have much more resources than other colleagues who do not have marketing thinking.

Time Investor.

Time investors start up the industry, which is related to time and space, to be precise, time and space!

Meaningful, valuable and efficient investment and financial management methods are only happy and civilized production and lifestyle, in order to attract more and more people with good character and skills, integrate into the great cause of contributing to a happy and civilized society, and create a happy and beautiful life now and in the future!

Wang Minsheng, the founder of the time investor entrepreneurship industry, has spent more than 35 years specializing in scientific experiments to study what time is, and has so far had research results that can stand the test of reality with independent intellectual property rights - time knowledge system, as we all know, the theory and books of time management have more than three versions, but the author has never explained what time is in the basic concept of time management? What will happen to the world when people have the opportunity to know what time is, what space is, and what time and space are by taking the time knowledge system course?

I think this problem is quite big, I try to explain the criticality, I think the most important thing is to have a global concept, be able to layout, and also break the game!

1.Process-based thinking.

An excellent operator, after getting a problem, will first return to sixty percent, first sort out the entire process of the problem, and then look for potential solutions from the process.

2.Refined thinking.

An excellent operation is often through a large number of details and trivial affairs, and the thickest pile up a magical output. Therefore, the operation must have a strong ability of refined thinking and fine management. In layman's terms, it is to be able to break down a big problem into multiple subtle execution details, and then have a good grasp of these details.

3.Leveraged thinking.

To do a good job in operation, it is possible to see the sense of hierarchy, in other words, by doing a key thing well, so that the rest of the things can be better promoted and better results can be achieved.

4.Ecological thinking.

The operation of Yousui as a whole is actually doing two things - "doing the game" and "breaking the game".

"Doing the game" is to build an ecosystem, so that all actors can value each other, coexist harmoniously, and jointly drive the development of a larger environment.

Thinking itself will not directly improve the specific business capabilities, but it can affect the control of the entire business of this mill, so that operators can grasp the key points, reduce the waste of resources and energy, improve the overall efficiency, and complete the operation goals more scientifically and reasonably.

The core point is taken from The Light of Operations.

It seems that after Juneteenth, they forget to study, because children don't have to study. However, the promised things can not be easily given up, the seventh day: the course to listen to when you get off work, and then strengthen it again before going to bed, so that you can write down the code words all the way on your mobile phone: the application of operational thinking.

Anytime it includes major events in life, recruiting boyfriends with this thinking is invincible, why haven't I listened to this course before, otherwise, hehe Because everything is the embodiment of the transaction, if you operate with the thinking of love, it will definitely be successful, because you are a product in itself, sell it to lovers, and treat lovers as important customers, and eventually you will be able to get rid of the single That is a kind of operating model.

First: break the way you reflect on the problems you face, the six-word mantra: goal - method - action.

Find a way according to the goal, act quickly, adjust the method according to the effect, and then act quickly (execution).

Step out of your comfort zone, deliberately train according to your goals, and think about more than three methods, the specifics of each method, until a new thinking pattern is formed.

Second: specific and delicate processes to achieve results.

Nian filial piety began to design to the shelves to the customer experience to repurchase all aspects of the cautious fight, the need for fine processes, the existing process and then have solutions, when the project operates, according to the early stage of the project, implementation, the later things: according to the operation data to see the problem appears in the **.

Project 10 major items and 19 secondary subjects: project objectives, competitive product analysis, differentiated positioning, channels, uses, project preparation period, project implementation steps, project review period, etc.

There are three keys to process combing:

1.Experience planning system: not the same as experience, deliberately built for future goals.

2.Competitiveness System: Thinking, Ability, Energy, Wealth.

3.Resource system: financial resources, connections, mentors, personal strengths.

Life is a process of constantly surpassing oneself and pursuing better results in the process of constantly moving forward.

On the one hand, because of the scarcity, the Internet has made senior operation talents very scarce. Operations is a broad concept that can be interpreted differently by different people, and the way operations are divided into different companies and teams can be different. So what kind of characteristics are the characteristics of senior operational talents?

In this era when products are king, Internet operation is equivalent to product operation. An excellent product operation requires not only operational quality, but also product thinking.

1. Insight into user needs and thinking ability.

The core value of operation is to connect products and users, and play a role in gluing and pulling between the two, so that the product develops in the desired direction. Operations is the position that has the most contact with users, and it is responsible for collecting user needs. However, user demand is not equal to product demand.

In the process of communicating with users, operations cannot directly record and convey user needs, but analyze, process and transform, dig out the real needs behind them, and transform user voices into product needs.

Second, the ability to think process-oriented.

One of the core differences between an excellent operation and an ordinary person is that after an excellent operation gets a problem, it will first return to the process, sort out the whole process of the whole problem, and then look for potential solutions from the process. For ordinary people, it is more likely to come up with a solution directly on the head. By sorting out what the whole process of the problem is from the beginning to the end and what are the main links, we can do something in each link to create a different experience for users and help achieve the results we expect to achieve.

3. Refined thinking.

In the era of mobile Internet, refined thinking is an important quality that needs to be possessed in product design. It is also very important for product operations. We can integrate operational methods into the scenario to meet the segmented needs of users and improve the user experience.

Fourth, the overall thinking.

Global thinking, in fact, is building an ecology in many cases. The so-called ecology is actually an environment in which all actors can value each other, coexist harmoniously, and jointly drive their development and growth.

The above is the thinking ability that some senior operation talents should have, and there are one-sided places that I hope to understand.

I have subscribed to a logical thinking program before, and I mentioned operational thinking, and the main point of view is that the so-called operational logic is to hand over all the troublesome and difficult activities that need to consume brain cells to the operation team to do, and only present users with the simplest and most convenient way to obtain information, simplify the user's difficulty as much as possible, and present a perfect service interface.

Just take a simple example, when we want to go out and book a ticket one day, if there is no travel software such as Ctrip, we have to do a lot of troublesome work, we need to find every travel company that has the destination we want to go to, compare each of their routes and time and factors, and finally often lose patience and confidence in the face of the vast data, and finally choose a random airline flight.

And this is where the advantages of software operation come into play. The operation team enters all the routes of all airlines in the app in advance, lists all the direct connecting flights in each time period, and uses a concise and clear way to let customers in need directly see the routes that meet their needs, which greatly shortens the time that passengers need to spend on preparation. <>

Leave all the time-consuming, energy-consuming and labor-intensive things to the behind-the-scenes operation team to do, only presenting users with a simple and clear choice in line with the actual situation, saving users' time to choose and bringing them rave reviews.

Of course, the operation is not only reflected in this aspect of customer service, but also includes the promotion of their own products. As the saying goes, good wine is afraid of deep alleys, and no matter how good the product is, it can't be promoted without customers to experience it, which is what operators need to do.