How do I do a competitor analysis? 20. How to do competitive product analysis?

1. Research and analysis of the function points of a product.

2. Research and analysis of the entire product of a certain product.

3. Analysis of industry pattern, market conditions and opportunities.

Market Conditions: A brief analysis of the industry.

Requirement analysis: You can briefly describe user portraits, user pain points, and usage scenarios.

Identify the competitor: The reason for choosing the competitor.

According to the five layers of user experience, the dimensions are divided and the product is analyzed. In these sixteen competitive product analysis reports;

The five layers of user experience are: strategy, scope, structure, framework, and presentation.

Strategic layer: the goal of the product, the positioning of the product and the comparison of advantages.

Structural layer: The functional structure of the product is generally accompanied by a description of the functional structure of the product made by yourself, or the framework of the client is compared.

Frame layer: A description of the interactive representation.

There are a lot of requirements in the structure layer, and we further refine these structures to determine the specific and detailed interface appearance, navigation, and information design.

The hierarchy is clear, and after each point is explained, it will be accompanied by its own thinking and analysis.

The content of the articles analyzed by different competitors is different, and the only thing that is the difference is that the author has in-depth thinking about the product, and expresses clearly and clearly in concise and easy-to-understand language, and the improvement suggestions are based on the user's pain points.

There are certain rules to follow in the structure, but blindly mapping and copying to write a competitor report is a terrible thing.

1. Objective conclusions:

1) The market layout of the classification and event system;

2) how well they are data (full or incomplete, degree of professionalism);

3) Operation (refresh, page jump, query, etc.);

4) Interface (visual, layout);

5) The detailed function points of the product (regular functions, special functions, and how well they are realized);

2. Subjective conclusions:

1) User flow analysis (** usability, ease of use and other experiences, likes and dislikes);

2) Strengths and weaknesses of internal products.

Answer: Hello, I have seen your question, I need a few minutes to sort out a high-quality answer for you, I hope you can wait patiently, I hope you can give a thumbs up after answering! Have a great day

First of all, log in to the seller's master account and enter the **background!

Enter the Seller Center --- Data Center--- Business Advisor, and enter the Business Advisor page!

After entering "Business Advisor", in the navigation bar, find "Competition", click on it, and in the left navigation of the "Competition" page, find "Competitive Product Analysis" and enter the "Competitive Product Analysis" page!

On this page, in the box below, after clicking, some product recommendations of our store will appear, select the products that need to be analyzed in this analysis!

Find the product that needs to be competitor in the position of competitor 1, and after selecting the product, you can display the data of the two products in the position of key indicator comparison below! There will be a comparison of traffic, transactions, popularity and other information!

Competitive product analysis requires long-term tracking data! After recording the data for a long time and comparing it with your own data, you will find that our products are weaker than other products in that position, so as to optimize!

Second, the use of the product.

Third, the problem solved by the product and the advantages of the product.

Question: Authentication function Do you want to do these few?

1) Product information acquisition.

Industry research institutes.

The official channel of the competition.

Industry forums. 2) In-depth product architecture and functionality.

Industry Report + Trial.

Product Brochure. Competitive Open Classes.

Visit and exchange. 3) Deeply understand the business and business strategy behind the product.

Research on the target customer business and business model of competing products.

Deep understanding and insight into the business.

Gives you a set of templates for competitor analysis.

1. Market trends and industry status;

2. Competitors' corporate vision, product positioning and development strategy;

3. Target users;

4. Market data;

5. Core functions;

6. Interaction design;

7. Advantages and disadvantages of stupid group products;

8. Operation and promotion strategy;

9. Summary & Action Point.

In addition to regularly outputting competitive product analysis reports, I suggest that the work of intelligence collection & competitive product analysis should be carried out continuously. Insist on collecting industry intelligence every day, regularly output a competitive product analysis &industry intelligence report every month, and then communicate with team members to brainstorm together.

When it comes to competitive product analysis, you must determine your own purpose, and you must first figure out what your purpose is and what you want to get before you do competitive product analysis, otherwise you will be very blind, complicate simple things, and it will be very difficult to analyze. Different purposes, of course, our ideas for competitive product analysis are also different.

Competitors, simply put, are researching competitors' products. The work seems simple, but it is actually a complex and tedious job. The complexity, simplicity and arduousness of product analysis determine that the person who completes this job needs to have strong comprehensive ability.

Analysis is to screen out valuable information from the information obtained from the opponent's products, and then consider and analyze it from the macro data, product positioning, visual level, and operational level.

After analysis, mark the differences with the other party, such as: what is not done well in the product, what characteristics and innovations are there, etc. After that, we will make feasibility suggestions and give solutions.

1. Make it clear who your competitors are, and you can't blindly just pull on a girl who is early and get married;

2. Do a routine information collection, which can be updated frequently;

3. Think about what you want to know about your competitors, don't involve too wide, otherwise you can't understand if you want to, and don't understand what business strategy is written in the book, because you can't understand it;

4. The content collected can involve the following aspects: function, product line, positioning, sales, sales area, consumer recognition, sales commission of a single product and other key data are OK

5. It's really not good, just collect the product function, set the Lu Xiang position, **, and the region. These can play a certain reference role in your new product packaging, pricing, and promotion.

6. Generally, an analysis will be done after data collection, and the commonly used method is SWOT analysis, but you can also do analysis through the curve of each project. The presentation of these results may involve suggestions on new product positioning, packaging, pricing, promotion, single product sales commission, and expansion area.