How can traditional small businesses be linked to new retail?

Alibaba's Daniel Zhang once said: "The core of moving towards new retail is to start from the starting point of reconstructing consumer insights from commodity-centered to content-centric, triggering the completion of the restructuring between organizations and functions within the enterprise, and fully embodying the power of new retail on the Internet." ”

In the view of Alibaba and Daniel Zhang, the connotation of new retail is content, that is, information. The connotation of traditional retail is goods.

Under the traditional retail model, the operators of enterprises rely on real offline physical scenes to provide goods to consumers, and finally obtain profits through the price difference. More attention is paid to the goods and fields in the theory of people and goods yards, and at the same time, there has always been the theory that the aroma of wine is not afraid of the depth of the alley, wine is the goods, and the alley is the field.

From this, we can see that the traditional retail system takes commodities as the core, from ordering, to production and sales, and mainly focuses on the purchase, sale and inventory of commodities. The new retail is people-centric, and merchants push products (goods) according to the needs of users (users), and create consumption scenarios (fields) for users.

"New retail" is one.

The purpose of the new concept is to create online and offline mutual integration for traditional merchants and create a new model, so what is the difference between new retail and traditional retail?

New retail needs to realize information sharing through online platforms, offline digital equipment and other channels, reintegrate the rich offline resources and customer resources of new retail, and realize the perfect combination of online and offline products and services.

In the new retail era, it can deepen the deep integration of multiple channels and promote consumer stickiness; At the same time, product quality, service, and ** are further exposed to consumers.

It is very important for new retail to highlight the core competitiveness of retail enterprises. In order to have their own core advantages, relying on the market attractiveness of the product itself, natural traffic and other factors, many traditional retail enterprises have never thought about how to build core advantages. However, enterprises that have successfully transformed into new retail must have already built a killer feature.

The "integration" of new retail: following the trend can not achieve real integration, and only by being famous and real can we really manage "people" to collect information through multiple channels, integrate them into a unified whole, analyze the output and provide tailor-made sales experience for end consumers, so as to finally achieve the purpose of "people" in new retail management. Distinguishing between means and purposes is a problem that must be solved by the "integration" of new retail.

The "experience" of new retail: the experience is not to sell goods in a variety of ways, but the transformation of fundamental marketing ideas, and the key part of operating "people" is to achieve the most "intuitive" consumer experience through effective "integration" to meet the personalized needs of consumers, and ultimately create order volume and user stickiness.

The "experience" of new retail is fundamentally different from traditional experiential shopping in terms of concept: it emphasizes how to provide consumers with the products they need, rather than how to sell existing products to consumers, which requires extremely rich information collection and integration and consumer-centered in-depth research.

Only by matching comprehensive operational capabilities can the new retail transformation be truly successful In the fiercely competitive retail industry, a grand blueprint and perfect deployment may not necessarily lead to a successful transformation. Retail enterprises must enhance their operational capabilities related to new retail in order to escort the transformation.

The entire business process of traditional retail is difficult to adapt to the transformation of new retail and needs to be completely replaced. The traditional retail store-style operation process is not suitable for the needs of new retail, especially the online and offline dual-line operation, although the system or some nodes are connected, but there are still separate situations.

Traditional retail is mainly based on the traditional distribution channel purchase and offline physical store shipment model to achieve profitability. In recent years, due to the impact of online and high costs, traditional retail has faced huge challenges, and many enterprises are transforming.

At the same time, according to the cloud customer system, customer entry, customer labeling management, order tracking, and performance management can be integrated into the cloud, under the accurate calculation and analysis of Internet big data, it provides clear data embodiment for store owners and business owners, which is convenient for store owners to better purchase, distribution, and sales peak periods while operating at the same time, reducing unnecessary accumulation of goods, and reducing the pressure on the development of enterprises. You can also learn about Longyi Technology's new retail solutions.

At present, this online and offline new retail method has been proven successful by countless merchants and enterprises, helping more and more traditional enterprises to achieve transformation, so that more and more small and medium-sized enterprises can enjoy the business dividend period brought by the Internet.

1. Dataization.

In the new retail environment, user portraits can be built through customer consumption behaviors and other information, and the foundation of data-based operations can be created.

2. Personalization.

New retail must pay more attention to the needs of consumers and adjust marketing strategies in a more timely manner. Personalized performance, in addition to the customization of products to meet the needs of different consumers, there are also the requirements of consumption scenarios.

3. Full scenario.

Online and offline should be closely integrated, and a bias over one can lead to strategic imbalances. The construction of online platforms and offline immersive consumption scenarios are the advantages of new retail that distinguish it from traditional retail.

What is the difference between new retail and traditional retail? For this problem, new retail can better accept advanced technology, and the emergence of the new retail industry has also promoted the development of science and technology, along with the enrichment of new retail formats, people can see a variety of advanced technologies listed in it, including non-inductive payment and face payment.

The introduction of the Internet and software technology to integrate the resources of people, goods and yards.

Tianshui colorful e-commerce can develop this kind of system, Tianshui colorful e-commerce technology and services are very good.

What is the difference between traditional retail and new retail? How are the scenarios different?

What is the difference between traditional retail and new retail? How are the scenarios different?

"The difference between traditional retail and new retail is the ** chain. Traditional retail is still a first-class chain system for a certain company or several companies, and it is still an individual economy. However, new retail is a large first-class chain and global procurement and cross-border e-commerce as a whole, and it is a platform that integrates services, logistics and training. ”

Traditional retail is logistics and people to deliver, and then you have to queue up when you go to pay, and you have to sell people to manage and collect payments, which increases operating costs.

New retail is through logistics to the home do not need to move goods home, but also to save shopping queuing time through the network direct payment, no need for salesmen and cashiers, no need for warehouse storage, timing and quantitative and intelligent system linked, lower than the inventory of automatic **.

Alibaba Research Center has set three characteristics for new retail:

The first is to be heart-oriented, consumer experience-centered, and reconstruct people, goods, and yards;

the second is the duality of retail, which is completely data-based;

In the end, it can be roughly summarized as: user-centric, online and offline omni-channel. Alibaba acquired offline department stores and supermarkets, such as Yintai and RT-Mart, to fully connect online and offline, advance to omni-channel, and improve user experience through new technologies such as VR shopping and unmanned cashiering.

Are individuals involved in new retail today? It is also possible to use UPOS to make the store intelligent and digitized, to implement membership marketing with CRM and other customer relationship management systems, to digitize members, to do community fission with online channels such as small programs, to leave the store, to digitize marketing, and to digitize goods through ERP and other systems, so that the entire business can complete the digital transformation and upgrading.

1. Individuals do a new retail system, online and offline integration.

First of all, you have to make a big premise, with the improvement of the level of commercialization, the product quality and service level of each business will be endlessly convergent, good products are the source of all things, all fundamental, but only good products can never stand out in the commercial competition. All merchants will compete for user time, and your opponents are not only peers, Tmall, but also movies, offline merchants and other subjects that can consume user time.

2. User time will become the most advanced commodity content, mobile and social in the new business era In order to transform from a selling platform to a tool for users to kill time, we must weaken the shopping itself, strengthen entertainment, and allow consumers to play and consume.

For example, the Internet celebrities, influencers, and live broadcasts that are now popular are, in the final analysis, playing with the personification of commodities and emotional added value, and using content as the entry point to attract consumers' purchase or attention.

Individuals can consider these aspects when doing new retail.

1. Online construction, online construction can be provided by third parties such as Weimob and Lingrong to build online channels and solve online payment problems at the same time;

2. Offline construction, the physical store as an experience store, the feeling to customers must be in line with you, you are at the forefront of the industry;

3. Supply: find a stable and reliable source of goods to ensure the quality of goods;

4. Warehousing: It is best to be within 30 minutes of your target customers, and 30 minutes is a more suitable distance for customers to demand convenient services;

5. Logistics: Individuals who do new retail must consider logistics issues.

Based on big data, combined online and offline, and new retail with efficient logistics, perhaps as Ma Yun said, it will replace e-commerce!

Personally, it is not very good to do new retail, and it is difficult for a single store to achieve the effect of new retail.

It is recommended to enroll in a crash course to learn, after all, there are some professional skills to do this

We need to find a way to build our own retail scale, operate online and offline at the same time, and make an institution that customers can trust.

Eighty percent of people believe because they see, and twenty percent see because they believe.

Do you know Alibaba New Retail? Solve all the pain points of the current business form! Grasp the opportunity, see the long-term development of the talent will eventually become the winner, the business empire is weak and strong, the first person to get rich, not he is smart or he is diligent, because he grasped the opportunity of the times.

Alibaba has long laid out ten or twenty years of development, and now it is about to be realized, please follow me if you understand, take you from scratch hand in hand, quickly establish your own army, and occupy your own position in the new retail business territory.

Orangutan Gang Social is located in Hangzhou Ali Center! It is a super linker in the new retail industry, helping traditional enterprises to enter the best new retail social platform in the country. Cross-border learning, communication, and expanding cognitive boundaries, a high-end resource community organization built for many industrialists to adapt to the rapid development of new retail, help every industrialist set a strategy, transform and upgrade, and adapt to the development wave of new retail and social e-commerce industry.

We must start from the model, system, operation and chain sector to do new retail.

1.Model: Merchants need to consider what kind of business model they should build, and transform it according to their own characteristics. Goods and services can be moved online, so that the integration of online and offline integration can be realized, making it easier for consumers to obtain.

2.System: A mature new retail system is needed to escort its transformation.

3.Operation: It can rely on new and diversified promotion methods to achieve multiple drainage. Build a good relationship with customers through rich marketing features on mobile.

4.**Chain: You can rely on the system collaboration to help merchants de-inventory to increase the turnover rate.

Find a category with strength and core competitiveness, if it is a very mature basic cost is relatively high, you can find a certain potential development momentum is better; Don't do the kind that requires a franchise fee; Look at the company's follow-up service, don't be the kind of person who doesn't care about the money after receiving it; It is better to have a certain amount of investment from both the company and the individual, rather than just yourself; Finally, keep the cost within an acceptable range, and don't borrow money to invest!

Embrace new retail and choose the platform that suits you.

What products are you selling, we are committed to building a new retail platform, and we are currently attracting investment.

The new retail model is now more popular, and now many small and medium-sized enterprises will choose a good platform to settle in, sell their products on it, and also do distribution to get commissions.

The new retail model is simple and simple.

In other words, DU is to use advanced technical means such as big data and artificial intelligence and use psychological version.

Snow knowledge, on production.

The production, circulation and sales process of rights are upgraded and transformed to integrate online and offline integration.

If the physical store wants to join the new retail model, it is recommended to use the membership management system

1. It is mainly aimed at the small program of membership management of offline stores, with membership management as the center.

2. It includes a variety of marketing functions such as member recharge payment, online card payment, user portrait, paid membership, distribution, nearby shopping, exclusive shopping guide, and grouping, games, and points exchange.

3. Realize the membership management of offline store customers, facilitate data management and customer precipitation, increase user stickiness, optimize user experience, and help offline store marketing and brand service upgrades.