Which CRM system is better for the retail industry?

**Just an indicator in the process of buying a product or service, if you simply compare**, in fact, the consideration is not so thoughtful. **, quality, service, reputation, whether it is suitable for their own situation, etc. need to be considered together. More and more comprehensive information in this area can actually be found in Shanghai Wanqi Mingdao Software****.

Shanghai Wanqi Mingdao Software is a technology enterprise focusing on the development and operation of business construction system Mingdao Cloud. Mingdao Cloud is positioned as a digital enterprise companion, allowing non-technical personnel to build personalized CRM, ERP, OA, project management, purchase, sales and inventory systems through flexible functional components. Customers can use it to manage all corporate activities such as production, sales, purchasing, and human resources.

For the retail industry that sells the products produced by industrial and agricultural producers directly to residents for daily consumption or to social groups for public consumption, the retail market has entered the buyer's market with the oversupply of most consumer goods from the era of serious shortage of goods, and more than 90% of the goods and services have been completely determined by market supply and demand. The requirements for services are varied, the demands are increasing, and they are susceptible to environmental influences and change. Therefore, it is becoming more and more important to pay attention to the consumption psychology of the end consumer.

Based on the above situation, it can be seen that the importance of CRM and customer analysis for retail enterprises is self-evident, and in many foreign retail enterprises, CRM is very important.

The first requirement of Yonyou CRM customer relationship management is the centralized management and sharing of customer information, that is, the enterprise management of customer resources, so as to avoid the loss of customer resources and the occurrence of blind spots in customer management caused by business adjustment or personnel changes; More importantly, it can support the customer-oriented work of different business roles through perfect customer information, realize the full sharing and utilization of customer information within the enterprise, improve the effectiveness and efficiency of customer-facing work, and comprehensively improve customer satisfaction.

Yonyou CRM customer relationship management system is a set of information trends based on BS architecture and Internet mode application, which is designed for small and medium-sized enterprises to provide first-class CRM including customer management, sales management, project management and other applications.

Through the integration of a variety of networked, low-cost marketing means and communication methods, we help enterprises establish a smooth communication platform with customers, comprehensively manage customer resources, enhance customer value, formulate scientific sales indicators, monitor project progress, and evaluate the performance of salesmen, so as to enhance internal collaboration and rationally allocate enterprise resources.

—Beijing Haiyu Yongchuang Technology.

A good oneSales management systemIt is not a shackle for salespeople, it can improve the self-management of the entire sales team. The intelligence of the system lies in optimizing the sales process and realizing the transparency and intelligence of the entire "order to payment" workflow.

Advantages of sales management system:

1. Customer data integration.

Integrate omni-channel customer data, including **visitors, email incoming mail, etc., to achieve one-stop management. In addition, through customer tags, order transactions and other fine dimensions to match target customers for precision marketing.

Second, ** management.

Support the creation of different types of orders that can be automatically applied to all kinds of orders, and adapt to various marketing activities and rewards.

3. Pricing management.

It can be specified for different customers**, and the pricing ladder can be flexibly set according to the order sales volume. Define the **table, and the system will automatically match the corresponding ** when placing an order.

4. Simplify the signing process.

5. Sales performance statistics.

The system has a powerful statistical report function, which quantitatively summarizes all order data, and can inspect the overall performance from multiple dimensions, so that merchants can quickly view and grasp the operation status of the store.

Like the C2P industrial cloud system currently used by many enterprises, it is an effective tool that integrates a series of sales management affairs such as customer file management, management, management, sales performance statistics, etc., to assist sales personnel in managing the entire process from leads to orders.

Our company chose 8Manage CRM system, which is a cloud-based customer management system that provides a comprehensive solution for businesses to manage interactions and relationships with customers. I think 8Manage CRM has the following advantages:

Comprehensive Functionality: 8Manage CRM provides multiple functional modules such as sales management, marketing automation, customer service and support, analytics and reporting, etc., which can coordinate the interaction and communication between enterprises and customers.

Simple and easy-to-use interface: The 8Manage CRM system has an intuitive user interface that makes it easy for users to use the system without much technical knowledge.

Highly Customizable: The 8Manage CRM system can be highly customized to meet the specific business needs of the enterprise according to the needs of the enterprise.

Data Security: The 8Manage CRM system has advanced data security features, including data backup, recovery, encryption, and security.

Cloud Computing: The 8Manage CRM system is cloud-based and can be accessed and used anytime and anywhere via the internet without the need to install any software or hardware.

Customer Support: 8Manage CRM System provides a professional customer support team that can help businesses with any issues or difficulties.

Cost-effective: 8Manage CRM system is an affordable solution that businesses can reduce costs by paying for what they use.

Improve efficiency: With 8Manage CRM, businesses can automate and optimize business processes, improve work efficiency and customer satisfaction, thereby improving business performance and competitiveness.

If you are choosing a CRM system, the above can be used as a reference.

The application of CRM in the retail industry is mainly divided into product management, customer management, data analysis and decision-making.

1. It can classify and manage products, monitor sales information in real time, reasonably plan inventory, and arrange the arrangement and combination of products.

2. According to the user's consumption amount and consumption frequency, the user will be graded, and the key customers with higher consumption amount will be paid regular return visits to ensure the stability of high-end customers. According to the shopping habits of local consumers and shopping mall members, the relevant information of the goods that local consumers are accustomed to buying will be pushed according to the shopping habits of consumers.

3. Conduct closed-Kai data analysis, which products have more sales, which ones have low sales, which products have seasonality, and which products are better to sell together, retailers can draw conclusions and make scientific decisions according to CRM data analysis.

Case in point: The most interesting example of what CRM data mining offers is the Walmart beer and diaper story.

Generally speaking, beer and diapers are completely different products. But Walmart's data mining results over the past year show that the diapers in the residents' sedan car call area are selling well in the storefront, and the beer is also selling well. The reason is actually very simple, usually when the wife asks the husband to go downstairs to buy diapers, the gentlemen usually treat themselves to two beers.

Therefore, the opportunity to buy beer and diapers together is the most. This is a secret discovered by the intelligent information analysis system of a modern shopping mall.

There are many secrets to seemingly simple retail, but this depends on data analysis and data mining, which is the key point of CRM application in the retail industry.