How to do fresh new retail? Fresh new retail system solutions

Festival Walk fresh new retail solutions. can be sent to you.

The self-built platform is better and easy to manage.

Customer experience and word-of-mouth are crucial.

Little Rabbit Fresh is a software that specializes in making fresh vegetables and fruits, and there is no franchise fee. Little Rabbit Fresh aims to provide an online shopping platform for community fresh food stores, fruit stores, vegetable stores and vegetable markets**, and has its own delivery team. The name of the store on ** is the name of your offline store, which increases the customer repurchase rate.

Moreover, Little Rabbit Fresh is a software developed by the company itself, which can optimize the shopping platform in a timely manner.

The biggest feature of the fresh food industry:

1. High customer repurchase rate; 2. Fierce competition; 3. Geographical location affects offline passenger flow; 4. It is difficult to manage the loss rate.

How to do fresh new retail?

1. Based on the entity, improve the consumer experience, cover the surrounding 2 kilometers, and provide delivery services such as home and office.

3. Business entity, offline is the experience area, in addition to selling fresh products, it can provide ancillary services, such as juicing, nutrition matching knowledge sharing, etc., to enhance customer stickiness.

4. **Chain management: spot, pre-sale, customization.

What to look out for?

1. Online and offline should be integrated: membership, marketing, orders, goods, etc.

2. Serve every customer well, and transform random customers and weak relationship customers into strong relationships.

If satisfied,.

A: Solve the pain points of food insecurity.

One is to make the food look safe. Consumers are emotional, and this kind of inconsistent product will only force consumers to vote with their feet. Therefore, the appearance of food must be eye-catching. Everyone has a love for beauty.

The second is to make efforts to ensure that food is really safe. Create a reliable first-class chain and grasp quality from the source; Through authoritative testing, we judge product quality with scientific and rigorous testing data; Manage production and distribution links to ensure safety on the road.

The third is to let consumers see food safety. Through online announcement, the food safety credentials are displayed, so that the traceability of fresh food, the transparency of information, and the quality are visible, so that users can rest assured that they can "consume by looking at the picture".

B: Solve the pain point of fresh food.

The first is to reduce costs through the upstream ** chain. Open up the upstream chain, reduce costs by reducing intermediate links, and deliver good and inexpensive fresh food directly to users, so as to achieve direct access from the "vegetable garden" to the "vegetable basket".

The second is to reduce logistics and distribution costs. Fresh food must be frozen and refrigerated at low temperature in the process of warehousing and logistics, and the cost is very high, forcing customers to pay, which can only scare customers away. Therefore, it is necessary to reduce the distribution cost by shortening the logistics radius of distribution.

The third is to control losses. Loss is a hard flaw that fresh e-commerce can't bypass, and the loss rate of some fresh e-commerce even reaches 30%, and the actual loss may be greater, while the loss rate of offline physical fresh supermarkets is generally controlled within 5%. In fact, with a complete cold chain, it is very possible to reduce the loss rate.

C: Solve the pain point of inconvenience in buying fresh food.

The first is to break the limitations of physical space. Fresh O2O is to provide home delivery or store pick-up service, which is the most basic service. This is a matter of coverage and delivery.

The second is to break the restrictions on consumption time. If fresh e-commerce wants to completely get rid of the old life of traditional fresh channels, it must be like a taxi software to achieve real-time and dynamic consumption, and can make the fastest response to consumers' temporary decisions, and cannot let consumers go hungry and "wait for rice to go to the pot".

Third, the purchase process must be simple to the extreme. The era of mobile Internet is an era of more and more efficiency, the user's patience is getting weaker and weaker, and the consumer experience is very sensitive, no user is willing to fill in a lot of things on the small mobile phone screen, wait for one more minute, the order process, payment process and payment method must be simple and simple, one click to get it, and even to do "foolish" ordering.

There are two things to keep in mind:

1. The ** chain is still the largest threshold.

As we all know, fresh food is the most difficult piece of all retail categories, fresh products have a short shelf life, difficult cold chain distribution, non-standardization and other pain points, and fresh warehouse storage, distribution, loss, etc. all require high cost investment, which is also the reason for the failure of a large number of fresh e-commerce before.

2. Pain points of offline site selection.

In the final analysis, the so-called fresh supermarket is still offline retail, site selection is the first important, followed by design, product planning, and manpower and rental costs are also pain points that fresh products cannot avoid.

The key to new retail lies in data, in the ability of system tools, and in the transformation of service consciousness

1.People: Shift from goods-oriented, people-oriented, and use data to provide differentiated and accurate services;

2.Goods: sales, logistics, warehousing, efficient operation of goods;

3.Field: visual experience, packaging experience, settlement experience, interactive experience, online efficiency experience.

The impact of the epidemic has slowly passed, and the business of offline stores has slowly recovered. Let's find out the reason first, the requirements for fresh food are nothing more than freshness, abundance, and cheapness. Just these three pieces can be handled well, and there is no need to worry about it at all!

It should be said that the fresh supermarket is still a good investment direction, I have been doing retail for almost 10 years, and I am also in the whole fresh supermarket, so I will give you a rough talk about it! Hope it gives you some reference.

First of all, let's talk about the location, the main reference indicators, the local consumption level, population density, the population of the community within 500 meters of the location of your store, occupancy rate, population structure, the number of similar stores, the distance of the farmers' market, the number of grocery stores, vegetable and fruit stores, shops, etc.

Generally speaking, your 100-square-meter store, in addition to rent, the investment mainly includes store decoration (according to the style of fresh convenience stores), fresh vegetable and fruit shelves (display vegetables, fruits and dried goods), fresh island cabinets (with refrigeration, mainly used to display cooked food products, fresh meat and processed products), general supermarket shelves (used to display daily necessities), cash register equipment, consumables. According to your store, it is estimated that the investment is 5-60,000 yuan.

Your store is small, and the supply of goods is recommended to purchase directly from the wholesale market, control the purchase quantity, and ensure daily freshness. In terms of operation, it is recommended to follow the supermarket model. Insist on doing daily morning markets (mainly vegetables, fruits, meat, and cooked foods), with 3-6 single products; If conditions permit, you can make a membership card and rebate points regularly.

As for the sales expectation, it should be based on fresh necessities, and it would be good if the average daily sales of fresh food could reach about 2,000, plus other sales of about 1,000. The monthly sales are 90,000 and the annual sales are about 1 million. As far as non-professionals are concerned, if the fresh loss is well controlled, the overall gross profit of fresh food is estimated to be 20%, and the gross profit of daily chemicals is generally higher.

You have about $200,000 in gross profit a year. Of course, you still have to calculate the salary of employees, and you can't handle a 100-square-meter store alone. It is estimated that there are 2 people with an annual salary of 40,000 yuan.

Of course, you can procure and operate your own salary.

That's about it, I don't have time to go into details, so let's do it first!

1. There is no mature model at present.

2. Fresh food is a non-standard product, and the seasonal attributes lead to serious homogenization, which is very difficult for quality control and transportation, and has high requirements for the ability of refined operation;

3. It is difficult to form user stickiness;

4. Fresh e-commerce is a heavy investment, and the cost of trial and error is huge.