Why do many customers ignore the shopping guide after entering the door?

Cabinets are relatively valuable commodities. Like high-end goods, customers enter the door with a casual shopping mentality, very afraid of shopping guides, because there is no intention to consume, on the one hand, worried about accepting the enthusiasm of the shopping guide, it is not good to say no, on the other hand, it is the mood of the shopping guide. Taking into account the feelings of the guests, when preparing to consume more than 100 pieces of goods, it is still to give customers freedom, wait at the right distance first, avoid the customer's feeling of being monitored, and give customers a psychological environment for easy shopping.

The relaxed shopping psychological environment and the enthusiastic but tense relationship between purchase and sale, compare the heart with the heart, or the former.

Customers are going for clothes, and when they stay in front of a certain piece of clothing for a long time, it will be better to introduce them to it.

Six Wrong Responses.

1 It doesn't matter, just take a look.

2 Oh, okay, then you can look at it as you please.

When a customer first enters the store, the shopping guide needs to have a starting point for communication with the customer. In the face of the enthusiasm of the shopping guide, the reaction of most customers is often very cold. The purpose of the opening is to break down this barrier of communication.

If the shopping guide responds to "just take a look" at the beginning, it is equivalent to terminating communication with customers in advance, and it will be more difficult to find an opportunity to continue communicating with customers in the future.

From the customer entering the store, communicating with the customer, to finally fitting the transaction, this is a purchase process that basically cannot be crossed. Experienced shopping guides know that as long as the product enters the try-on stage, then there is a great possibility of a transaction.

Therefore, the mistake of this sentence is that the customer has just come to the store and does not have a general understanding of the product, or even has not selected which product, at this time the shopping guide rashly says "try" and directly enters the topic, crossing the sales process that should be in the middle. This kind of behavior of pulling out seedlings will cause trouble to the subsequent sales work, and eventually lead to the failure of the transaction.

A good attitude can win trust in a short period of time and come naturally. Otherwise, it can only be "intentionally planting flowers but not blooming".

It's not easy to make money now, and buying a dress is also a big expense for us."

This sentence is actually a hint to the customer: I can't buy this clothes easily, and I can't easily take out the money, because it is not easy to make money, and it costs a lot to buy clothes. Originally, the opening communication was a difficult point, and ** was one of the main reasons for not being able to make a deal.

Didn't the shopping guide respond like this, didn't he create some unnecessary obstacles for himself? And in case the customer is rich, she will think that you look down on people, "Am I not able to afford a dress?" "When customers do not show hesitation and calculation about **, shopping guides should not easily judge people's economic ability subjectively.

It doesn't matter if you buy it or not".

This painless statement, on the surface, is to relieve pressure on customers, but in fact, customers and shopping guides themselves know that "to buy or not to buy, in fact, it is very related". The confidence that a shopping guide should convey is that you want to buy from us, because we can find the best solution for what you need.

The recommended strategy is a shopping guide who can speak well and speak well, but it is not necessarily the best performance. The language of the shopping guide is not more, but the right way, the way to the customer!

If the customer says, "I'll take a look," the sentence follows, "I know you're in a relaxed mood today, but I wonder if you'd like to take a look at your pants?" What about tops? Or is it a skirt?

Or do you want to see which style and color of clothes you want? (This case is selected from Dai Chunhua's new book "Clothing Sells All Over the World" Guangdong Economic Publishing House).

When the customer says, "I'll take a look", how should the shopping guide answer?

Since the boss asks like this, it means that the boss actually doesn't trust you, and such a boss is a bit preconceived, change jobs, and it's not the only one.

。。。Because he thinks you're not working hard or that you're not capable of doing your job. If it were you, when would you ask and confirm something repeatedly?

Because you don't trust the person doing things, or think that she is probably not doing enough, it may be because it affects the results you want. Of course, it is also possible that he lacks confidence in the incoming goods.

Well, there's no way around it, your boss's purpose is to push you through. To make you more proactive in promoting products around the customer, so as to increase his income. This is a prayer that is hard to avoid in this business.

In fact, it is very skillful to do sales, and the boss takes care of you like this, which means that he either wants to summarize your sales skills, or he wants to fire you.

This job is really not very easy to do, guests want to buy without you introducing people will buy, if the guests don't want to buy you is to say that people still don't buy, I buy things as long as I like to talk about the price at most to buy it, I don't like shopping guides on the side to introduce an end, sometimes it will be another to buy. I'm not saying this for you, I'm just saying my personal opinion, it's not easy to find money and earn money now, just bear it if you can, it's going to be the New Year, things can't be sold, the boss is just babbling a few words, everyone can understand this, I wish you a happy New Year!

As a shopping guide, the responsibility is to let all the customers who ask place orders to buy things, and the boss is performance-oriented, because this is his investment and is risky. He hires employees for the purpose of selling products. So, it's best to change your mindset and understand each customer's needs to close the deal.

Summarize the reasons why customers don't buy things, and try to guide customers to buy when you sell next time, and don't get upset.

Your job is a shopping guide.

Therefore, understand the job responsibilities, do things, and be serious.

As long as you learn to self-regulate, you will encounter many problems in life, so you must learn to decompress by yourself and not work too hard.

Customers go to shopping malls, mainly to shop, and when they fancy what they want, they buy it.

Many customers buy according to their own needs, buy what they need, and we can't force customers to buy if they don't need it, can we?

When the customer doesn't want to buy, ask the boss to show you how to get the customer to buy your product.

This boss is sick, whether the guest buys it or not is the principle of freedom and voluntariness, and it depends on whether he needs it, whether he likes it, and there is a ** problem, shop around! So there is no one to be a boss!

Everyone looks at the essence differently, the boss is interested in sales, ask why, you can grasp the first-hand information.

China's sales practices are bizarre, from travel to shopping guides, and all aspects are full of all kinds of abnormalities.

As a marketing strategy as a shopping guide, it has become the main business to let customers buy things.

Maybe you're walking around here, and the boss doesn't understand you very well or can't rest assured, afraid that you will take something.

The more I do this, the more I don't buy it, and I won't go again.

Most customers go shopping just to see what they don't buy. As a shopping guide, it's good to guide one out of ten shoppers. If you have the ability to let everyone buy your goods, then what kind of shopping guide do you do!

It is true that the shopping guide guides customers to consume, but the shopping guide does not have the ability to make every customer consume. So the boss's approach is also very inappropriate. If every customer who enters the store can spend, then the boss is not just such a small boss.

You can tell the boss that not all people who enter the store will shop, as a professional shopping guide, I can see who has the spending power. I will do my best to guide people who have spending power to shop.

There are two types of such customers.

1. Have their own assertiveness and aesthetics and are very arrogant, difficult to approach. For such a customer, it is better to talk less, give her plenty of space, and give service at the right time. Metaphorically tell her where the mirror is when she picks up something, such as clothes.

Don't talk too much, such a customer you talk too much, she may be annoyed and leave, but the service can not be stopped. Such a customer does not need to guide consumption, she will consume independently. Of course, it could just be a look.

2. Be assertive, but also willing to communicate with shopping guides. As long as you can open up the conversation at the right time, preferably with a compliment, she will be willing to talk to you a little bit about it.