What is the reason behind Geely s leading sales list of independent brands in the first half of the

In the past year, Geely has launched a number of star products such as Binyue, Xingyue and Jiaji, and its product series can basically meet the needs of most consumers.

Because Geely cars contain a lot of Volvo technology.

Geely's quality is better than before, and consumers are naturally willing to pay.

First of all, the publicity is in place, and secondly, the product is really good enough.

Geely also has some models built on the CMA platform jointly developed by Geely and Volvo, which includes many Volvo technologies, which is why most consumers are willing to pay for it.

Affected by the sluggish market, Geely, which has seen rapid sales growth for several years, also stopped growing.

The technology is relatively NB, and this is not something that any other person can resist.

I really didn't expect Geely to be so harmful.

Geely is still the boss of cars.

product innovation, and some relative discounts.

Hello landlord Compared with the joint venture car, it is not only low, rich in configuration, but also large enough space and atmospheric appearance. The competition has already reached the white-hot compact car market, which has always been the weak link of domestic brands, if there is no Geely Emgrand to support the façade, within the top ten in sales, domestic brands can be said to be wiped out.

From the big data, it can be seen that Geely Emgrand Kuanhao's sales in 2017 reached 10,000 units, ranking ninth in the compact car market, and it is also Geely's second-ranked model of free repentance.

Consumers who buy cars with a budget of 6-100,000 yuan attach great importance to the cost performance of the car, and Geely Emgrand relies on the brand influence and the product's own practical and prudent lead force, and has accumulated a certain reputation after years of experience, compared with models of the same level - Arrizo 5, Changan Yidong, Zotye Z500, BYD G5 and other models, the cost performance is super high, it is a very good domestic family car, and it is not unreasonable that the sales volume is so high. Hope.

1. Do a good job in marketing and publicity.

2. The range is large, and there are many models to choose from.

3. Part of Li Fang's car is to disturb Volvo as a propaganda point.

April 2022 sales volume:

On May 10, Geely Automobile Holdings announced the latest sales data: affected by the repeated epidemics in some areas and the continuous shortage of ** chainPassenger car sales in April were 72,153 units, ranking second in the industry. From January to April this year, the cumulative sales volume was 398177 vehicles, and the proportion of new energy continued to increase.

In April, overseas export sales were 17,492 vehicles, an increase of 125% month-on-month, and new breakthroughs were made in many countries.

More than 10 new energy products will be launched during the year

In April, the sales volume of new energy models (including Geely, Geometry, Lynk & Co, Zeekr, and Ruilan) was 15,636 units, accounting for about 22% of the total sales volume than Zhihui. From January to April this year, the total sales of new energy models in the field were 63,622, an increase of 470% year-on-year, and the penetration rate of new energy continued to increase.

In April, the Geometry brand sold 7,320 vehicles, with a cumulative sales volume of 33,351 vehicles, a year-on-year increase of 419%, and the cumulative number of service users officially exceeded 200,000. The new trendy technology brand Zeekr delivered 2,137 units, an increase of 19% month-on-month, with a total of 16,385 vehicles.

The new generation of battery-swapping travel new potential energy Ruilan Automobile sold 3,017 vehicles in April, an increase of 50% month-on-month. Not long ago, Ruilan Automobile and Cao Cao Travel signed a medium and long-term strategic cooperation agreement, the two sides will focus on the B-end operation market, and Lianxiang Mengheng will jointly develop customized models for sharing intelligent travel.

145,070 units.

Geely Automobile Holdings officially announced its sales figures for November. According to the data, in November 2022, Geely Automobile Holdings sold 145,070 vehicles, a year-on-year increase of 7%. From January to November 2022, Geely Automobile Holdings sold a total of 1286971 vehicles, a year-on-year increase of 10%.

Introduction to Geely Automobile

Geely Automobile is a brand of Geely Automobile Group. Geely Automobile Group is a subsidiary of Zhejiang Geely Holding Group, headquartered in Hangzhou, Zhejiang, China, and has built automobile and powertrain manufacturing bases in Ningbo, Taizhou, Ningbo, Hunan, Chengdu, Sichuan, Baoji, Shaanxi, Jinzhong, Shanxi, and overseas factories in Belarus and other countries and regions.

Geely Automobile Group is a leading car manufacturer in China, aspiring to be the most competitive and respected Chinese car brand. Geely Automobile Group now owns the Geely Auto brand, the Lynk & Co brand and the Geometry brand, and owns the shares and all management rights of Proton Motors, as well as a 51% stake in the luxury sports car brand Lotus.

In 2014, Geely Automobile released a new brand strategy, putting forward the brand mission of "making everyone's boutique car".

The new logo of Geely Automobile continues the design concept of six gemstones in the brand era, taking the extended universe as the design source, integrating starlight silver, space gray and earth blue, showing Geely Automobile's upgrade from the blue sky of the brand era to the pursuit of the vast universe.

The new logo has a more textured and technological sense, giving a new breath to the image of Geely Automobile's brand, symbolizing that Geely Automobile will enter a new era of youthful, technological and global strategy.