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Xiaomi, a domestic brand, has achieved today's achievements from an inconspicuous brand, and all people are obvious to all, and it is now one of the excellent domestic brands. The mobile phone launched by Xiaomi,People who love electronic technology products are infused,And this time Xiaomi is ready to launch the Xiaomi Mi 10 Ultra Edition,This is Xiaomi's science and technology park has poured a lot of effort into the research and development,This"Xiaomi 10 Supreme Memorial Edition"Ready to give all the expectants a surprise at the press conference,Xiaomi's team has made full preparations for this mobile phone and the launch of this mobile phone。 <>
However, before the launch of the Xiaomi Mi Extreme 10 Commemorative Edition, a technology blogger with the screen name "Beautiful Technology" posted the ** about the Xiaomi Mi 10 Extreme Memorial Edition mobile phone to a QQ group related to digital technology, and many bloggers in the digital industry were**To this**, they posted relevant information about this mobile phone on their Weibo, which was discovered by Xiaomi, and immediately contacted the digital blogger of "beautiful technology", Because they have signed a non-disclosure agreement with Xiaomi about the product, if the information is leaked and released without official approval, they will be fined $1 million. <>
After contacting the parties, his mother said that she sent the ** about this mobile phone to the QQ group, not her son, because she shared a computer with her son, and did not know the importance of this **, and after seeing this**, she accidentally sent it to a QQ group, so she leaked relevant information about this mobile phone. The mother said she was also unaware that her son had signed a non-disclosure agreement with XiaomiThey are trying to get bloggers who post about the Xiaomi Mi 10 Ultra phone through this ** to delete the relevant tweets, etc. But many people still think that this is an excuse that the blogger and his mother thought after the incident, after all, it was $1 million.
But this has already involved the issue of public relations, and Xiaomi will definitely pursue it to the end. <>
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There are many ways for this blogger to leak, such as on Weibo or to **. There are so many ways to do it.
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More and more people are starting to do their own business, and the industry is very profitable, but it is also necessary to follow the rules of the industry. A self-** with 1 million fans needs to compensate 1 million because of the leakage of Xiaomi's new machine, which has had a very bad impact on Xiaomi. Regarding the leakage of Xiaomi's new machine, since the blogger was sentenced to pay 1 million, what rights and interests did the blogger infringe on Xiaomi?
I think there are the following main aspects. First of all, Weibo named beautful technology issued a relevant apology letter, saying that he sent the Xiaomi Supreme Commemorative Edition out of the box in advance, and it was widely spread on the Internet, which had a very bad impact on Xiaomi, and also violated the confidentiality agreement signed with Xiaomi. Secondly, the self-** user expressed his sincere apologies to Xiaomi, Lei Jun, and Xiaomi users, and his actions violated the confidentiality agreement and caused serious consequences.
In the end, the behavior of the self-leading user disrupted the rhythm of Xiaomi's new product release and caused irreparable losses, so it is appropriate to compensate 1 million to Xiaomi, which is also a very painful lesson for people who do self-leading industry.
One: Violation of the confidentiality agreement signed with Xiaomi.
Weibo named beautful technology released a relevant apology letter, saying that he sent the Xiaomi Supreme Commemorative Edition out of the box in advance, and it was widely spread on the Internet, which had a very bad impact on Xiaomi.
Two: It has caused serious consequences and affected the normal release of Xiaomi.
The self-** user expressed his sincere apologies to Xiaomi, Lei Jun, and Xiaomi users, and his actions violated the confidentiality agreement and caused serious consequences.
Three: Serious losses.
The behavior of the self-leading user disrupted the rhythm of Xiaomi's new product release and caused irreparable losses, so it is appropriate to compensate Xiaomi with 1 million.
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Violation of confidentiality agreements, disruption of the rhythm of new product releases, etc. violated the confidentiality agreement and leaked the new machine without Xiaomi's permission; disrupted the rhythm of new product releases and caused irreparable losses to Xiaomi.
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violated Xiaomi's right to privacy, because it was not released when it was released, the privacy of the mobile phone must be protected, and it could not be leaked, and it also violated Xiaomi's right to know, because he did not communicate with Xiaomi before releasing this**.
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Leaking informationI believe that no industry wants its secrets to be leaked, because the impact is too serious. Especially those particularly important information, because once leaked, it is equivalent to the hard work of countless people in vain. Something happened to Xiaomi's side, because Xiaomi's new machine was leaked in advance, and then it demanded 1 million compensation.
And then from ** here, he issued his own apology statement, Gu Xuyang is the person in charge here, anyway, it probably means that he released the Supreme Commemorative Edition of Xiaomi Ten in advance.
And it has been spread on the Internet, and then it has temporarily brought a very serious impact on Xiaomi, which is equivalent to violating the confidentiality agreement that was signed between them, so he is apologizing very seriously. Later, it was reported that his mother used his computer, and then she accidentally posted that ** to a group. From the ** side, Xiaomi's company, including Lei Jun himself, as well as the majority of Xiaomi users, have expressed their sincere apologies.
After the fine of 1 million, the arbitration result appeared, which shows that Gu Xuyang did not abide by the confidentiality agreement, and then leaked some relevant information about Xiaomi's paragraph, and recorded the ** without taking any confidentiality measures. It was because of the spread of his ** on the Internet, and then it had affected Xiaomi's official announcement, which directly disrupted their rhythm and caused considerable losses. Neither side had any opinion on the outcome of the arbitration, and then their plans were officially presented here.
First of all, Gu Xuyang wants to compensate Xiaomi with 1 million, of course, RMB, and he needs to apologize like this side and make it public. As for the specific content of the apology, they don't care about it, they will discuss it, and then the arbitration fee on this side will also be borne by him alone, if he does not implement it, there will be more serious punishment later.
Then we can see the things he apologized for, in this case, of course, he has to show his sincerity, otherwise there may not be any consequences. So this time is equivalent to teaching all of us a lesson, especially for this important thing, we must do a good job of confidentiality measures. This time, because of a **, and then 1 million is gone, there are many netizens commenting below, saying that this lesson is too expensive, maybe ordinary people will say that they will spend money to buy a lesson when they encounter this kind of thing, so what they mean is that this money is a bit of a loss.
The main thing is that this kind of thing will definitely lose more for Xiaomi's side, just 1 million compensation, and they don't know what kind of impact they will be affected yet. So no matter what industry it is, but this point must be noted, if Xiaomi chooses not to forgive it this time, he will definitely pay a more expensive price. I believe that he should not be like this in the future.
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This matter is very serious,Xiaomi's new machine information is a trade secret,Related to the development of products and sales strategy,Bloggers leaking it privately will disrupt Xiaomi's product planning and sales strategy,There is also the possibility of competitors grasping the opportunity。 The blogger also paid the price for his breach of contract and needed to pay Xiaomi 1 million in compensation.
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This matter is very serious, and the blogger has harmed the interests of Xiaomi by doing so, and he will indeed be fined.
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Very serious. Leaking a new machine ahead of time can cause property damage to the production company, which is a very serious matter.
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But now, things have happened, Xiaomi's press conference has passed, that is, the impact of things is not so great. The most important thing is that the sky-high compensation has attracted the attention of netizens,Xiaomi has not said more, but the blogger has always claimed that it was sent by mistake,Although I don't know the final punishment result of this matter,But I still hope to be careful next time,Pay attention to the spirit of the contract,Don't let things that shouldn't happen。
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This blogger is suspected of breaking the law. Because Xiaomi's new product is a strategic secret of Xiaomi, it should not be disclosed in advance, which will cause certain economic losses to Xiaomi.
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Illegal. Because the blogger leaked the information of Xiaomi's new products and divulged other people's trade secrets, he has been suspected of violating the law.
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The content of the signed confidentiality agreement is a trade secret and is protected by law, but this does not mean that the blogger violates the law, but it is a sure thing that the breach of contract needs compensation.
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I think it's illegal. Because Xiaomi is a big enterprise, every company attaches great importance to its own products. If this blogger accidentally leaks it, it is equivalent to divulging the trade secrets of a well-known company. So I think it's suspected of violating the law.
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The blogger's behavior is not illegal, and the blogger has already indicated that it was caused by the mother's misoperation, but the blogger who has signed the contract also has to admit that one million dollars is not a small number.
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The blogger's behavior is suspected of violating the law. The blogger has violated the law by leaking other people's company secrets in violation of regulations, and Xiaomi will now take legal measures to protect its legitimate interests.
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1.Whether the message is true or not:
2.There are indeed losses:
3.Xiaomi's 10th Anniversary New Product Has Been Released:
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Generally speaking, for unpublished technology, it is absolutely not allowed for someone to leak information. Because this will cause them to release a gimmick on the same day, which will have a certain impact on the sales of their new brand.
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Compensation of $1 million, the blogger must pay for his actions, he violated the agreement.
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The blogger who leaked Xiaomi's new products violated business regulations and threatened the credibility of the Xiaomi brand, and Xiaomi will also prosecute him, and he will also be sentenced for leaking trade secrets and bear certain financial compensation.
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That blogger could face a fine or jail time. Because this is a commercial secret, it is not allowed to be disclosed. In particular, large enterprises attach great importance to the company's new product launches. Now it's a violation of the rules to leak ahead of time.
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This blogger's leaking of new products is a breach of contract, Xiaomi can sue, and they signed an agreement before, so he needs to pay a million liquidated damages, which is really heavy.
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Xiaomi is asking the blogger to fulfill its compensation obligations in accordance with the contract, and the blogger will probably compensate Xiaomi for one million US dollars. Although this money is nothing for Xiaomi, it can be a heavy burden for the blogger. And because of the blogger's temporary non-compliance with the treaty, the losses caused to Xiaomi may be beyond the imagination of ordinary people.
Xiaomi should ask for compensation, even if the blogger can't afford to compensate, there is nothing to do.
Bloggers may think that Xiaomi is very ruthless, how can it hold on to its own small mistake. But this is a matter of principle, and if Xiaomi does not follow the procedures in accordance with the law, it will inevitably create an unhealthy atmosphere in the industry. The blogger knew he couldn't do it, and if he challenged the rules, he should be punished accordingly.
No matter how pitiful and innocent he is, a mistake is a mistake, and a mistake should be punished.
What kind of losses will Xiaomi suffer, we laymen will not know. I think this kind of behavior will first reduce the curiosity of the public, and secondly, it will be quickly imitated by peer competitors and lose its unique advantage. So I think it's natural for Xiaomi to ask the blogger to compensate.
Just because the blogger is weaker than Xiaomi, we can't think that Xiaomi should let the blogger go and forgive him for his ignorance. This is moral kidnapping!
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The blogger leaked Xiaomi's new products, Xiaomi has launched a public prosecution against the blogger, if the investigation results are verified to be true, then the blogger will pay a high amount of liquidated damages!
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Xiaomi has filed a lawsuit with the court, demanding that the blogger compensate Xiaomi in accordance with the contract's commitments.
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Of course, it is through legal means to sanction the blogger, this kind of thing is not allowed to happen to any company, and it is necessary to punish him fiercely through the law, and never allow such a thing to happen next time.
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Xiaomi took the blogger to court and demanded compensation.
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On the evening of August 11th,Xiaomi has been focusing on the promotion recently"Super Cup"Finally meet with everyone,According to reason, the information of the new machine should be kept confidential before the press conference,But there is a blogger who leaked the appearance information of Xiaomi's new product。 After the press conference, in addition to discussing Xiaomi's products, netizens were more discussing what kind of punishment the blogger needs to face. In response to this incident, different netizens also have different opinions, some people believe that the leakage of information in violation of the contract should accept the punishment that has been set; There are also some netizens who think that the amount of liquidated damages of $1 million is too high and unreasonable; There are also some netizens who believe that the information leaked by the blogger's mother should be compensated by his mother.
Today we are not going to discuss whether it is the fault of the blogger or the blogger's mother, but we will just look at whether the amount of $1 million is reasonable. To understand this problem, we must first understand three things: first, whether the blogger needs compensation for this matter; second, how to calculate the amount of compensation; The third is that there is no subjective malice in this blogger.
2. How to calculate the amount of compensation? In fact, as to whether compensation is required, I believe everyone understands that the main point of contention in this incident is whether the compensation of 1 million US dollars is reasonable. But if you take into account Xiaomi's losses, people may think that $1 million is not an excessive amount.
Because the most important thing for new product releases is to create a sense of mystery for users and whet people's appetites, and this time it is Xiaomi's 10th anniversary, and Xiaomi's marketing expenses are definitely not a small amount.
And the blogger leaked the new machine in advance to Xiaomi's press conference, because everyone knows that the new products at the conference will generally be processed, just to give people a bright feeling. Before the press conference, the leakage of the new machine was like someone carefully dressed up and ready to go on a blind date, but suddenly someone sent a blind date in advance to the blind date with no makeup ** wearing slippers and picking his nostrils**, which left a bad first impression on the blind date. Not to mention that Xiaomi has created a momentum for this 10th anniversary conference for a long time in advance, and this situation has a great impact on the audience's perception.
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