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The Chinese market is so big, the catering industry can account for 4 trillion yuan. First of all, the Chinese market is huge. Taking the catering industry as an example, China's current catering imports exceed 4 trillion yuan, which is closely related to the employment of 20 million people.
After more than 30 years of development and market competition, the development of China's catering industry has entered a new stage of diversification of investment institutions, diversification of operations, chain of business models and industrialization of industrial development. More optimistic is that it will continue. In 2016, the national catering revenue was 359.9 billion yuan, an increase of 386.3 billion yuan over 2015, an increase over the previous year, and the growth rate was relatively fast.
Affected by the national "three public" consumption policy, the high-end catering is still weak, whether it is the self-development of mass consumption, or the transformation of high-end catering to mass consumption, the mass consumption rate of the catering industry is increasing.
The increase in people's living standards has led to an increase in food consumption in China. In the future, China's catering industry will enter a new stage of development towards popularization and informatization. What is the net profit margin in the food industry?
The net profit margin in the restaurant industry is typically 8-10. The "cost of food" in the restaurant industry is 20 -30 (therefore, our average food cost is 25), while the business tax on food and beverage is. Gross Profit Margin = Turnover Rate (100) - Food Expenditure (25) ) Business Tax (.
Nowadays, the market demand in the food industry is growing, and with the upgrading of consumption, the food industry is also constantly upgrading. At the same time, the catering industry is facing challenges from the new economy, new technologies and new consumption. Smart catering is a trend today, and reducing labor costs and improving food delivery efficiency is the most direct way for enterprises to upgrade.
The feeding robot can meet both requirements, saving manpower and increasing efficiency. Therefore, in the catering market, there will be a large market for delivery robots in the catering industry.
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I think it is inevitable that the catering industry will develop well, and the people will take food as the sky.
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This is because of the large number of Chinese and the fact that the catering industry is a profiteering industry.
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The reason for this is the influence of many of his combined aspects.
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I think this is because the restaurant industry is closely related to people's lives.
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We believe that the competitive landscape of China's F&B market is being reshaped.
On the one hand, Yum China, Haidilao, Meizhou Dongpo and other leading catering brands began to accelerate their scale, opening fast food restaurants and building food factories; On the other hand, Qianwei Central Kitchen, Synear and other food chain bigwigs are in full swing to lay out offline stores.
The catering industry has ushered in two "barbarians", which are making great progress on the road to scale.
The competition at the head is highlighted, and the mom-and-pop shops at the end are even more crisis-ridden.
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I think the development of China's catering industry is still very objective, as for which field to do, it has to be combined with the local economic consumption level, some places like exquisite snacks, some places like easy to eat and drink... Break a leg.
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Shaxian snacks, Lanzhou ramen, Chongqing chicken pot, and what else have you forgotten...
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The four giants of China's restaurant industry are generally Lanzhou Ramen, Shaxian Snack, Chongqing Chicken Pot and Guilin Rice Noodles.
Shaxian snacks win quickly, kung fu master Bruce Lee once said that the world's martial arts, no urgency, only fast not broken. The secret of Shaxian snacks to the pinnacle of the food industry is the same as Bruce Lee, and its biggest feature is one word, fast.
The history of Lanzhou ramen can be traced back to the Jiaqing period of the Qing Dynasty, but it really began to spread in the mid-90s of the last century. The core of its development fission is to realize the transformation from local snacks to mass fast food, and become a nationally renowned cuisine.
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According to the survey, the scale of China's catering industry is more than 4 trillion yuan every year. So what is the global level for this scale? This data is also the second highest in the world.
This shows the magnitude of its influence. Of course. This is also related to the size of the Chinese population.
After all, the size of our country's population is terrifying. Yes, catering is our rigid demand, and for us, it is indispensable. Naturally, because of this huge demand, there are many similar industries in the market.
All sorts, all of them. So for us, if we ourselves want a piece of the pie, then what can we do? Let's take a brief look at it together.
The first is to choose the project, for this industry, we know that the business opportunity is very large, so many people will choose this industry, then naturally we need to choose a good project, a good project, he determines the development and future of the project, if you choose the wrong one, it may mean that you fall short, and the same, if you choose the right one, then the potential and future are immeasurable, so the importance of the project is beyond doubt. I hope that you will pay attention to it and take <> seriously
Secondly, it is to choose the location, to do the catering industry, in addition to the selection of a good project is very important, the location is also very important, because the catering industry wants popularity, only a place with more people, in order to bring him more sales and more market, and if there are not many people, the result is another situation, so, this is very critical. Choosing the right section of the road means that there will be no shortage of popularity. <>
These are very important for the development of the catering industry, I hope you can take it seriously, and only in this way can we ensure that our choice can really bring value and benefits to ourselves, otherwise the loss is huge, so investment needs to be treated rationally.
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Under such a severe circumstance of the global epidemic, China's catering industry has increased instead of decreasing, which shows that China's catering industry is at an absolute leading level in the world.
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A: China's catering industry is on the rise in the world, and I think the catering industry is a big boost to China's economic development.
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China's catering industry is in the upper middle of the world. Because our people still pay great attention to food, they will also work hard in the catering industry.
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China's catering industry is among the best in the world. There are many delicacies in China that foreigners have never eaten before. And it is highly praised internationally.
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It belongs to the top level, because our Chinese food is very delicious, and it is loved by countries all over the world, and there are many kinds of Chinese food.
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The scale of China's catering industry will decline due to the impact of the epidemic in 2020
Since the beginning of reform and development, with the rapid development of China's economy and the continuous improvement of production capacity and people's income level, China has gone from "difficult to eat" in the 70s and 80s to "full of food" in the 90s, and then to the constant pursuit of eating characteristics, health, nutrition, convenience, culture, and leisure since the 21st century.
With the economic development, China's catering industry has not only become a witness to the improvement of people's living standards and consumption capacity, but also gradually become a pillar industry to expand domestic demand, improve costs, stabilize growth and benefit people's livelihood.
According to the data of the National Bureau of Statistics, in recent years, the market size of China's catering industry has continued to grow, exceeding 2 trillion yuan in 2011, 3 trillion yuan in 2015, and 4 trillion yuan in 2018, reaching one trillion yuan, accounting for the national economic output value. In 2019, the revenue of the catering industry was trillion, a year-on-year increase.
Although growth has declined in recent years, it is still well above GDP growth. Affected by the new crown pneumonia epidemic, from January to October 2020, the cumulative revenue of China's catering industry was 2,959.8 billion yuan, down 21% from the same period last year.
The proportion of meals is decreasing year by year, and other catering types occupy the market
From 2012 to 2019, China's meals have always accounted for the largest proportion of catering, but in recent years, with the diversification of the catering industry, the proportion of meals has decreased year by year, but it is still the main force of catering. In 2019, the number of other restaurants increased rapidly, from accounting for the entire industry in 2018 to accounting for the entire industry, an increase of nearly 30 percentage points.
There are various types of catering in China, and in addition to the types of meals, other types of catering are increasing year by year. In the catering industry, the proportion of formal meals, Western casual catering, hot pot, group meals, fast food, and Japanese food are proportional.
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The restaurant industry is growing year after year, but the time-honored brands are gradually losing the market, what are they doing wrong? 1. Most of the reasons why catering companies fall behind are because they can't keep up with the needs of consumers, along with the growing growth of young consumers, they have become the main force of a new generation of consumers. Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.
It can be seen that conforming to the times, respecting consumers and respecting the market are the choices of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect. Therefore, whether it is in terms of image, product, or atmosphere, time-honored restaurants need to put down the fixed thinking of waiting for customers to come to their door, expand diversified consumer groups, and cultivate potential fans in the future.
2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand. After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function. Like Pepsi is a symbol of youth and vitality, and Wang Laoji is a cultural symbol of China's rise, it has created its own brand image and reputation.
What are the advantages of time-honored brands gradually losing the market, and a new generation of themed fast food is gradually taking over the market? 1. Unique product taste, spicy Jidui is a spicy, spicy, spicy, spicy, sour and spicy 5 series of oral luck guessing spine products, in addition, there are a variety of marinated flavors, such as chicken feet, duck neck, etc. 2. Common ingredients, ingredients are the basic raw materials of a restaurant, if you use uncommon ingredients, the degree of consumer acceptance is still unknown, and the ability to accept common consumers is relatively fast.
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