What are the promotion strategies of Mini Programs and what are the promotion methods of WeChat Mini

Five Mini Program promotion strategies for your reference.

The ranking of the Mini Program is related to the name, description, online time, user visits, and the overall quality of the Mini Program, and the name of the Mini Program is unique. All we have to do is: the title should not be too short, it is recommended to use a long-tail title, and then there is the description keyword optimization.

2. Nearby Mini Program (free).

In the Nearby Mini Program, the Mini Program will be automatically displayed to WeChat users within 5km of the surrounding area, and all eligible Mini Programs can be freed** in the Nearby Mini Program, and the Mini Program can add 10 geographical locations. In other words, making a small program is equivalent to increasing the chance of 10 times the store**.

Synchronize notifications in the original fan group, so that fans can spread independently, guide fans to share, and then receive small gifts with screenshots, and gradually lead traffic to the mini program to promote sales.

4. Group (free).

Use the mini program to carry preferential activities such as grouping, seckill, and bargaining, stimulate consumers' enthusiasm for low-price consumption, and achieve rapid fission. This kind of gameplay can accumulate a huge number of accurate users in a short period of time, and merchants can use it to carry out precision marketing in the later stage. At present, the top 1 and 2 e-commerce mini programs are Mushroom Street and Pinduoduo, don't say anything, you must fight if you buy it.

5. Nearby Mini Program ads (fees apply).

Playing with the applet, the owner has a few opinions:

1: Mini Program history list: As long as you have opened a certain Mini Program, the Mini Program will be displayed in the Mini Program history list. The history list is arranged according to the browsing time, and the closer you open the Mini Program, the higher it will be ranked.

2: Nearby applet: A nearby applet can automatically drain traffic.

You are in a certain location, take out your mobile phone, open WeChat, enter the Mini Program column, click on the nearby Mini Program, and you can see the Mini Program with you as a dot within 5 kilometers around you. Nearby Mini Programs are sorted and displayed according to the distance from the actual straight line ground of your current location, and the closer to you, the higher the ranking. If the distance is the same, it will be sorted according to the time of opening the Mini Program, and the first to open the Mini Program will be ranked higher.

3: Mini Program Search: In the Mini Program search engine, search for a certain keyword, and the Mini Program that has been used will be prioritized first. Unused Mini Programs are sorted according to certain rules, and the specific ranking rules are more complicated.

5: Sweep ***: It is more of a tool for offline promotion, and there are many application scenarios, you can use your existing offline resources to implant *** for promotion, this is a matter of opinion.

Take the entrancePush**Engage in fission

Fission gameplay can choose "share coupons", merchants can set up 3 people to share 100 yuan coupons, the first person clicks on the aura, to share the coupon with the other 2 people to invite the sharing, both people can get their respective coupon shares after they have successfully received. This share can be set by the merchant as an average score, or it can be distributed randomly. Generate social fission through consumer sharing and attract new customers for merchants.

You can also use "multi-person grouping" to encourage users to start a group, invite friends to buy high-quality products at a discount**, and bring better communication to the store. Merchants can set multi-person group activity products, discounts**, activity effectiveness, group size, and event product purchase restrictions in the background.

AdvertiseDo distribution

For example, Youzan's distributor is an app marketing tool that can help merchants broaden their promotion channels. Merchants recruit buyers to join the promotion team by formulating a promotion plan, and give a certain commission reward after their successful promotion, so as to bring more communication to the store and promote sales increase.

I think it can be divided into two models: paid promotion and free promotionLet's start with free promotion:3.Various online platforms, such as: community forums, Q&A platforms, self-leading platforms, news portals, word-of-mouth platforms, etc.

Paid promotions(This is not mandatory, it is only done when there is a real demand, after all, it costs a lot of money).

Offline advertising channels: subways, elevators, buses, posters, LED screens, etc., there is also a small program advertisement, which is some small programs with relatively large traffic, which can be opened to advertise for other small programs. Examples:

Jump a small game, built-in advertising costs 5 million a day. (This is not recommended, I just said it here, everyone knows it).

Open an advertiser and promote offline or online by yourself.

This is the same as my idea at the time, that is, after reading the introduction of the applet, the more I feel that I should also make a small program, and now the business is also half-dead, or think of a way, just look for how to develop a small program on the Internet, and find that this thing still needs technology, and it also needs to operate, that is, there can be no problems when using it, so I still think it is better to find a development company to develop, and I found a platform like "Tianketong" at that time, and developed it, and the development was very fast. It's only five days from the beginning to the launch, and they are very enthusiastic to help me solve many problems later, and they also gave advice on how to operate the mini program, and now the small program is in use, which is not bad.

Hello, different industries have different promotion methods, establish a small program operation and promotion service that you understand about instant applications.

1.Promote in WeChat***: If you already have a WeChat***, you can guide users to use your Mini Program by promoting it in the article, bottom navigation, **message, etc.

2.Share through Moments: With the help of WeChat's Moments function, you can share the link or *** of the Mini Program with your friends and fans, so that more people can understand and use your Mini Program.

3.Use WeChat groups to promote: You can join some WeChat groups related to the theme of your Mini Program, communicate with group members and share your Mini Program rental. Make sure to provide a compelling reason in your share to make people want to try your Mini Program.

4.Through offline publicity: **Under activities, exhibitions, stores and other places, you can promote your mini program through posters, leaflets and other materials, and leave relevant *** for people to sweep away the cheats.

5.Use WeChat ads: Through WeChat ads, you can target specific user groups for promotion. You can choose to place it in the right location and time period to attract target users to click and learn about your Mini Program.

6.Cooperative promotion: You can cooperate with other brands or individuals related to your Mini Program, such as cooperating with influential WeChat***, bloggers, KOLs, etc., so that they can recommend your Mini Program.

7.SEO optimization: Optimize the name, description, keywords and other content of the Mini Program to improve its ranking in the internal search results of WeChat Lunnian. This makes it easier for users to find your Mini Program when searching for relevant keywords.

2. Nearby applets.

We all know that WeChat has a nearby mini program function, and we find that - the small program - the nearby limb teasing mini program, users near you can see your mini program as long as they use this function, which is very similar to the people nearby.

3. Make use of microgroups.

You can send your own small program to the group for everyone to use, and you can only let your relatives and friends help you**, to achieve the purpose of drainage, attracting fans, the benefits are obvious, no cost, fast diffusion, as long as someone clicks on it, it will be permanently retained [unless it is manually deleted].

Mini Programs have the characteristics of short development cycle and low development cost, but the promotion of Mini Programs has not become simple because of low development costs, and the operator must simultaneously carry out the design of promotion planning in the planning stage of Mini Programs to improve the coverage of end users of Mini Programs, Mini Programs are a kind of light application based on scenarios, so they are very suitable for dissemination with the help of a specific scene or event, and their promotion ideas can also follow the event promotion and delivery sequence of Internet products, that is, the rules of the research platform and the promotion of its users with the help of scenarios.

1.Research Platform Rules.

Before promoting a Mini Program, it is necessary to study the relevant regulations of the Cyberspace Administration of China and the official rules of the WeChat Mini Program, so as to avoid violating the basic principles of the Mini Program and stepping on the red line.

2.With the help of scene promotion.

The promotion of Mini Programs needs to focus on the scene and do a good job in the following two aspects.

First, to study the WeChat usage habits of Yonghu, since the Mini Program is a product based on WeChat, it is necessary to analyze the detailed scenes of users when using WeChat chat bureau late shooting, reading, payment, and games, and find the best way to enter the Mini Program online.

Second, to analyze the user's offline scenarios, operators need to analyze the user's gathering, travel, meeting, study and other scenarios, and try to introduce the Yindan Hunger Mini Program through these common scenarios.

3.Inspire user propagation.

Scene promotion requires operators to constantly try new ideas and attract users' attention, but over-reliance on scene promotion will increase the labor cost of the operation team, and the promotion effect will weaken with the increase of products and the longer promotion cycle.

First, user communication helps to reduce the manpower investment of promotion, whether it is offline promotion or online promotion, it requires the participation of relevant personnel of the operation team, and user communication does not need to add manpower, and can be completed directly by relying on the power of users.

Second, user communication helps to reduce the advertising expenditure of promotion, whether it is WeChat Moments advertising or offline advertising operators, they need to spend a lot of advertising costs, and user communication can greatly reduce this part of the cost.

Third, user communication is conducive to improving user recognition, most Mini Programs are better than lack of user recognition, and the frequency of user opening is very low, on the contrary, if the Mini Program operator gives back a part of the advertising cost to users and encourages users to share with friends, it will be recognized by existing users and improve loyalty.