Does the Mini Program have a promotion advantage? Is the promotion effect of Mini Program good?

Of course, under normal circumstances, Mini Programs have the following advantages for marketing and promotion:

For enterprises, in order to get more traffic, they often need to improve the rate and popularity of their own brand first. Mini Programs can do this job well, because Mini Programs are based on WeChat, which has 1 billion active users. Marketing and promotion on such a platform with 1 billion traffic can greatly improve both popularity and rate.

After the popularity and brand degree are improved, it can often bring huge traffic.

2. High opening frequency can improve the reach rate.

In order to stimulate people's desire to place an order, some companies often launch a variety of ** activities. However, after the launch of the event, it also needs to be kept in time for customers to know. Traditional methods, on the other hand, often fail to reach them in a timely manner.

But Mini Programs can do it, because Mini Programs are a social software that people will use in their lives and work. As a social software that people will use in their lives and work, its opening probability is very high. In this way, if enterprises use small programs for marketing and promotion, they are often able to.

3. One-click sharing can achieve social fission.

For enterprises, if they can get customers to recommend each other, it can often bring huge traffic. And the applet can do this job, because the applet is based on WeChat, so it can be given to WeChat friends and WeChat groups with one click. Under this premise, enterprises can often trigger the user's sharing behavior with some activities such as grouping, friends helping to bargain, and sharing discounts, so as to achieve social fission.

Compared with the high development, promotion, and maintenance costs of native apps, Mini Programs can also obtain user feedback for weak small and medium-sized enterprises, so as to continuously optimize products and improve marketing efficiency.

Mini Program is an application that does not require ** installation to use, it realizes the dream of the application "at your fingertips", and users can open the application by scanning or searching. What are the advantages of Mini Program promotion? Let's take a closer look

1. Comes with strong traffic.

The Mini Program is developed based on WeChat, which not only comes with more than one billion WeChat traffic, but is also loved by WeChat users; Moreover, WeChat also vigorously supports the development of Mini Programs, and has opened nearby Mini Programs and other function options on the WeChat homepage, so that users can easily find the corresponding Mini Programs by clicking on nearby Mini Programs, and quickly achieve fan drainage.

2. Free up memory and use it at any time.

WeChat applets are attached to WeChat, and they can be used anytime and anywhere without need, and their memory is much less than that of the app, which can make the phone release more memory and the phone more smooth; Moreover, the functions of the mini program are also very complete, and most of them can achieve the effect that the app wants, so many merchants use this form to do the corresponding promotion and drainage.

3. Establish a brand form for merchants and improve the best degree.

WeChat Mini Program is to use a simple small program code to quickly display the business's logo, business information, and business status to each user; In addition, the page design and development of the Mini Program is relatively open and new, and great changes can be made according to their own needs, so as to be beautiful and personalized, which is deeply loved by users, and the open rate is improved.

Fourth, rapid promotion.

The shortcut entrance of the Mini Program is on the chat page of WeChat, which saves our commonly used and used Mini Programs, which can allow users to find the Mini Program more quickly, and bring more opportunities for the commonly used Mini Programs to show the best and improve user stickiness to achieve better promotion and drainage.

So what are the beneficial effects of Mini Programs on enterprises?

1. Huge number of users.

2. Provide a new platform.

The emergence of WeChat mini programs has provided a new platform for the development of traditional enterprises. Through WeChat Mini Programs, traditional enterprises can achieve a series of functions such as promotion and marketing, so that enterprises can gain new impetus and opportunities.

3. Greatly reduce the cost of enterprises, the emergence of WeChat applets can just solve this problem, and WeChat applets are one of the lowest costs in many applications. And it can save more money for the development of the enterprise, so that the enterprise can focus more energy on other businesses.

4. Make full use of the mutual diversion of *** entrances to improve stickiness, and there are several ways to enter the mini program from ***: submenu, *** introduction, *****, binding notification, etc. If the company's *** has accumulated a certain amount of fans, it can attract some fans to the Mini Program by binding the Mini Program.

In addition to configuring submenus and introductions, you can also insert a Mini Program into each push article, and fans who read the article can directly jump to the Mini Program and complete the corresponding actions.

5. Content + purchase conversion scenarios, whether it is a product or a community operation, content is a very important interactive carrier. Through content, increase fan viscosity and improve fan conversion rate.

The effect of the mini program is very good. The second most important feature is lightness, and the entire application is not as much as 2m. Now Meituan's store and SF Express have entered the mini program.

Ask how to promote personal mini programs, and the effect will be better.

1.Community, circle of friends to share.

3.Jump between Mini Programs and Mini Programs.

If there are many products, then you can make a small program for different types and brands of products, and then jump to each other; Or cooperate with other well-known brand mini programs to guide each other's mini programs. As shown in the figure below, you can use the online Mini Program tool to do a good job of jumping to facilitate the promotion of Mini Programs.

4.Carry out a variety of ** activities.

Remember how Pinduoduo became popular? Merchants can also follow this group model to guide customers to share and achieve analysis fission. In this way, a large number of users can be accumulated in a short period of time. In addition to this, you can also attract customers with marketing methods such as distribution, full discount discounts, etc.

Question Okay, thank you.

Mini programs are now the trend of the times, new bonus entrance, if you want to know the effect of the small program, it is recommended that you can first look at the small programs made by others in making decisions, which is more intuitive and comprehensive.

The promotion effect of the mini program is also not bad, mainly depends on the quality of the mini program itself, as well as the quality of the advertisement.

At present, it is a very good choice to use mini programs for promotion effect;

Whether the promotion effect of Mini Programs is good or not can be proved by several examples.

1. Zhixing train tickets, through the fission spread of small programs, currently have more than 10 million users;

4. The class is full of education applets, which are used by more than 2,000 education and training institutions, and the institutions realize value-added enrollment operations through the applets;

Mini Programs have similar functions to apps, but they have more advantages than apps. First of all, the memory of mobile phones is limited, and many people's mobile phones do not want to **too many apps, and most of the apps left in the mobile phones are super apps (WeChat, Alipay, etc.). However, the applet does not need to be used, and it is convenient and fast to open WeChat.

Secondly, the Mini Program comes with its own traffic. Apps don't have traffic, and apps that spend a lot of money to find someone to make often die because they don't have traffic. But the mini program will not, relying on the huge number of users of WeChat, there is no need to worry about traffic.

Open WeChat vertical and vertical cheats and find that when you click on the applet, you will see a small program five kilometers nearby. According to data, Mini Programs have about 300-500 traffic per day in first-tier cities without any promotion, and 100-300 in second- and third-tier cities.

To sum up, the promotion effect of the Mini Program is still good. Don't worry about the death of no traffic, and don't worry about the lack of fiber pure bread. There is also a record for every user who visits the Mini Program, and the data is automatically retained.

Promoting a Mini Program is a complex process, but here are some ways to help promote a Mini Program: Make sure your Mini Program's title, description, and keywords meet search engine optimization (SEO) standards so that it is easier to find by search engines.

5.Marketing campaigns: Host events, such as coupons, **, and ** events, to attract users' attention and increase the number of people using the Mini Program.

6.User Reviews: Ask users to give reviews and feedback about your Mini Program, and publish these reviews on your Mini Program.

The above are just some of the common promotion methods, and you need to choose a combination according to your Mini Program and target user group.

The promotion of small programs has increased the **rate,With the increase of the **rate,It will bring some connection**chain effect,Increase the real active use of the household,User sharing**cause explosion and uproar**,Although Douyin、Toutiao has divided a lot of WeChat's user time,But WeChat is still the app that users have used for the longest time,With the increasing ability of WeChat,The number of applet developers is increasing,We have enough reason to believe that this Yulu platform is still full of vitality and excavable potential。