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Anonymous users2024-02-08The promotion of Mini Programs can be carried out online and offline, for example, online can:
1. Nearby Mini Program entrance.
The promotion of the nearby Mini Program based on the location of the LBS store will naturally bring visits and effective customers to the store.
3. Long press the identification applet *** to enter.
4. The parameters of the applet can be used for online operation and dissemination in the form of points-treasure posters.
6. Advertorial promotion from the ** platform.
7. Sharing.
2. Promotion of circular applet code.
4. Stores, promotional posters, advertising columns with small programs.
5. Offline code scanning and ground pushing.
Now, whether it is online or offline promotion, it should be combined with each other.
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Anonymous users2024-02-071. Offline promotion
The most common offline promotion of small programs is to sweep it, and you can often see the display form of "poster + small program code" of the stores on Ali Street, the biggest advantage of this method is that it is direct and clear at a glance, especially for some catering stores, through posters to show some preferential activities or seasonal food on the new, attracting passers-by to scan the code to order.
2. Promotion of nearby mini programs
<>Now the article of WeChat *** also supports the insertion of the applet, which is displayed in the form of a small program card in WeChat**, which can better guide users, through the form of "*** + applet card", users search for the circle of friends through WeChat** Follow *** - Mini Program order, the applet can also be shared to the WeChat group, the circle of friends, thus forming a good closed-loop model, through the attributes of WeChat social for the applet to obtain more users.
As mentioned above, Mini Programs rely on WeChat's strong social ecosystem, and it is easier to gain the trust of users by promoting this acquaintance promotion model through WeChat groups and Moments. Merchants push some marketing activities of mini programs in WeChat fan groups and circles of friends from time to time, so that fans can share independently, fission more users, and generate fission posters by sending WeChat *** links to users, and users share fission posters to friends.
Friends scan the WeChat group in the poster***, fill up 3 users**, and then send the screenshot to WeChat*** customer service, you can receive the corresponding gifts or coupons, and the way to receive them is realized in the applet, so that the traffic closed loop of the three platforms of *** + WeChat group + applet is formed, which can be described as killing three birds with one stone.
The development history of Mini Programs
On January 11, 2016, the 2016 WeChat open class PRO version was held in Guangzhou, and Zhang Xiaolong, the "father of WeChat", gave his first public speech, announcing that WeChat *** will launch an "application number" to complete some of the functions of some APPs through ***.
On January 9, 2017, WeChat Mini Programs were officially opened to C-end users, but due to the small number of early Mini Programs and the relatively deep entrance, the growth of the number of users of Buried Search was relatively slow.
On September 20, 2017, the Alipay Mini Program was opened for public testing to users.
On December 28, 2017, the WeChat Mini Program opened up the game category and added a drop-down access to the Mini Program entrance on the homepage, and promoted "Hop a Hop" as the opening screen content of the upgraded version of WeChat, so that the number of daily active users increased rapidly at the end of the year.
In January 2018, Mini Games such as "Jump a Jump" began to spread among a large number of WeChat users, and the convenience of the drop-down entrance also greatly increased the number of visits to the Mini Program, and the number of daily active users increased significantly to 100 million. Liquid Waiter.
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Anonymous users2024-02-061. Online: 2. Social group ** promotion.
3. Fission promotion of Mini Programs.
2. Offline: 1. Offline activities have been widely known.
2. He Xun is associated with the store for promotion.
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Anonymous users2024-02-051. Share the Mini Program
The core thinking of the operation of the Mini Program is to use the traffic of WeChat to obtain **, and in the social relationship scenario, "sharing" is an essential behavior. In the design of Mini Program products, it is necessary to give users enough space for "sharing".
Mini Programs provide a wealth of monetization methods and operation methods for operators, and monetization through e-commerce or the extension of content through Mini Programs are good strategies for Mini Programs, and *** has become the "voice channel" of Mini Programs.
There are two ways to promote Mini Programs, one is to bind Mini Programs, and the second is to implant Mini Programs in the content, and content implantation is a more effective way. If your own *** traffic is insufficient, you can promote it through other *** through exchange or payment.
3. Offline store applet
Whether it is for offline stores or e-commerce sellers, the repurchase rate and user stickiness are places that need to be carefully considered. For other scenarios, offline promotion can also bring effective customer acquisition to Mini Programs, such as elevator posters, DM flyers, etc.
4. Community Mini Program
The sharing and interaction of the mini program in the community is also friendly, and the fission sharing link is implanted in the product design, for example, query tools can design the task of friends to help check for free several times, and e-commerce products can design the task of receiving red envelopes after shopping. The main fission task mechanisms include boosters, discounts, collector cards, red envelopes, and so on.
5. Card coupon applet
Cards and coupons are another function of WeChat, which can be combined with mini programs to meet the scene of "gift-giving" and achieve a better fission effect. The more representative ones are the gift cards of Starbucks, Luckin Coffee and other e-commerce mini programs, through which friends can give each other gift cards when they buy gift cards.
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Anonymous users2024-02-041. The most common offline promotion of mini programs is to scan, and we can often see the display form of posters + mini program codes of stores on the street. The biggest advantage of this method is that it is direct and clear at a glance, especially for some catering stores, through posters to show some preferential activities or seasonal food new, attracting passing users to scan the code to order.
<>3. WeChat search, WeChat search has a huge user group, and now many users will find information in the WeChat search box, and the applet is a good display entrance, attracting more accurate users.
4. WeChat**, now WeChat***'s articles also support insertion into the applet, which is displayed in the form of a mini program card in WeChat**, which can better guide users. Through the form of ***+ Mini Program cards, users can place orders through WeChat search or Moments**, Follow***, and Mini Programs, and the Mini Program can also be shared to the WeChat group.
5. WeChat group + circle of friends promotion, as mentioned in the previous point, the mini program relies on WeChat's strong social ecosystem, and it is easier to gain the trust of users through the acquaintance promotion mode of WeChat group and circle of friends. Merchants push some marketing activities of Mini Programs in WeChat fan groups and Moments from time to time, so that fans can share independently and fission more users. By sending a WeChat *** link to the user, the fission poster is generated, the user shares the fission poster to a friend, and the friend scans the WeChat group in the poster.
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Anonymous users2024-02-03Due to the uniqueness of the name of the Mini Program, after a good name is registered, others cannot use it. The naming of the Mini Program should be combined with industry keywords and should not be too long, and the search ranking of the Mini Program is also related to factors such as the launch time.
2. Offline store promotion.
It is the main means to enter the mini program, generally speaking, offline is through posters, leaflets, signs, elevator advertisements and other forms of publicity of the small program, or the combination of offline marketing activities to attract users to take the initiative to scan the code.
This is a free ** means, as long as you click on the nearby applet, all the applets within five kilometers will appear, not only zero cost promotion, but also accurate. Reasonable and correct addition of the geographical location of the Mini Program can have a good traffic in the early stage.
Fourth, online channel promotion.
2.The new ** platform is promoted for free, and the promotional content of the mini program is inserted in the advertorial.
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Common promotion methods are:
Poster plus ***. >>>More
You're asking the right person.,It's just finished this.,Not long ago, I just saw that the news has a like and a small program has cooperation.,There's a like applet that can apply for a small program for free.,I've applied for it and paid for it.,It's quite convenient.。