Business English training objectives, business English learning plan

This major mainly cultivates senior English professionals who have a solid foundation in English language and systematic theoretical knowledge of international business management, strong practical skills, and can engage in translation, management, teaching and research in foreign trade, foreign affairs, culture, press and publication, education, scientific research, tourism and other departments.

Business English is designed to meet the language requirements of working life and covers all aspects of business activities. The Business English course is not only a simple improvement of students' English proficiency and ability, but also teaches students a Western business management concept, work psychology, and even how to deal with foreigners, how to cooperate with them, ways and means of working, and their living habits, etc., to a certain extent, it is included in the cultural concept.

This major mainly cultivates senior English professionals who have good professional ethics, master certain economic and trade theoretical knowledge, are familiar with international business operating procedures, have a solid English language foundation and systematic theoretical knowledge of international business management, have strong practical skills, and can be engaged in translation, management, teaching and research in foreign trade, foreign affairs, culture, press and publication, education, scientific research, tourism and other departments.

There are generally three types of existing majors: 1. Major-based, supplemented by English: The curriculum is mainly professional courses, and is only offered at the senior level to help students improve their reading ability in written English.

Selected Economic and Trade Articles" or similar English reading courses related to the major. These courses generally have a small number of hours and do not focus on the development of students' oral skills;2. English-based, supplemented by majors: most of the English-based majors are language majors, and there are not many courses involving business English majors, and the students' knowledge is single, although the English skills are very good, but the professional foundation is lacking;3. Both majors and English are taken into account, and most of the majors that adopt this setting are finance and economics, especially majors such as international finance, international finance, international tourism, international cooperation and exchanges.

What we are looking at here is the third case. At present, such majors can be broadly divided into two categories: those with professional development direction (e.g

International Finance, International Business Law, International Cooperation and Exchange, etc.

of English majors, commonly known as International Business English majors;Beijing University of International Business and Economics, Guangdong University of Foreign Studies, Shanghai University of International Studies, Dongbei University of Finance and Economics, Southwestern University of Finance and Economics, Hunan University and other representative colleges and universities have international business English colleges, departments, majors, comprehensive courses offered by the above institutions and the characteristics of economic globalization talent demand, international business English courses should be divided into three levels: 1. Basic English courses, including university basic English listening, speaking, reading, writing, translation, British and American culture, language and literature knowledge and other courses; 2. International Business English core courses, including Business English Listening and Speaking, Business English Reading, Business English Writing, Business English Translation, International Business Cultural Exchange, etc.; 3. According to the development characteristics of the discipline, international business English courses can be offered in international business, international finance, international business law, international relations, international tourism, international news, international investment and cooperation, international marketing, etc.

The core courses of the business English major background training direction are: comprehensive business English, cross-cultural business communication, business English correspondence, business English translation, business reception and negotiation, international practice, foreign trade document operation, and cross-border e-commerce practice.

Business English is an undergraduate major of the People's Republic of China, which is a Chinese major in foreign language and literature, with a basic study period of four years and a bachelor of arts, which is officially approved by the Ministry of Education of the People's Republic of China in March 2007 to cultivate compound English talents.

Business English aims to cultivate interdisciplinary and applied business English professionals who have solid basic English skills, broad international vision, specialized international business knowledge and skills, master the basic knowledge and theories of economics, management, law and other related disciplines, have strong cross-cultural communication skills and high humanistic qualities, and can proficiently use English in the international environment to engage in business, economy and trade, management, finance and other work.

Business English teaching and research in China have been developed in tandem with the development of the People's Republic of China's foreign affairs and opening up to the outside world, and have always been carried out as a higher education activity to cultivate interdisciplinary English talents. Business English has been characterized by content-based English teaching from the very beginning, with the use of business content materials as teaching materials, and the focus on developing the ability to use language to process these materials.

It aims to cultivate foreign language professionals and compound foreign language talents who have good comprehensive quality, solid basic foreign language skills and professional knowledge and ability, master relevant professional knowledge, and adapt to the needs of China's foreign exchanges, national and local economic and social development, various foreign-related industries, foreign language education and academic research.

The International Business major aims to cultivate interdisciplinary and applied talents with a broad vision, a solid foundation in international business theory, practice and international business law, and a relatively proficient application of international laws and regulations and foreign languages to carry out business activities.

Graduates mainly possess the following abilities and qualities:

master the basic theories and methods of Marxist economy;

Master the theories and methods of Western economics and international economics;

Master the basic knowledge and basic skills of international business activities;

Master the skills of international marketing;

Able to use econometric, statistical, and analytical methods for analysis and research;

Understand the dynamics of the development of international economics and international theories;

Understand the economic development of major countries and regions, as well as their policies and development trends;

Understand the development of China's economic policies and regulations;

Be proficient in business English, and have the basic ability to listen, speak, read, write and translate;

Able to use computers and other economic analysis tools to engage in foreign-related economic work.

International business is a transactional activity disturbance around the operation of enterprises that transcends national borders, mainly referring to the transnational business activities generated by enterprises in the process of international investment and international investment. International** includes transactions in goods, services and intellectual property; International investment mainly refers to international direct investment, including sole proprietorship, joint ventures and cooperative operations.

The purpose of the discipline is to cultivate high-level technical application professionals who meet the needs of socialist modernization, all-round development of morality, intellect, physique and beauty, have the basic knowledge and basic skills of the world, and can be engaged in foreign economic departments and Sino-foreign joint ventures in the international business and management of the university.

Cultivate senior technical application professionals who master economic, high-quality and orange management theories, have strong business management and practical ability, and engage in various business management practices in various business institutions and enterprise units.