The interior design of the store in the store design

The interior and exterior of the store should be designed with its own character, preferably in harmony with the surrounding environment. After all, the first impression a customer has of you is the store design, and if the store design is good, it can attract more customers to the store. It is best to give people a fresh and comfortable feeling of store decoration and make people want to enter the store and sit in the hot summer.

This is incomparable to those street shops, many street shops have only one sales window, customers can only buy and leave, there is no place to sit and rest. As long as customers enter the store and enjoy the feeling of sitting in the store, there is no need to worry about them not spending.

This can be said to be fundamental. There are so many cold drink shops on the market, how do the Tianxia Qibing franchise stores achieve higher skills than other stores? The key is to win in terms of taste and quality.

Don't let customers come and eat once and then don't want to eat, then no matter how many customers don't help, this is called one-time consumption. This kind of is unacceptable, we must strictly control the quality, and develop more products that customers like to eat, so that there can be secondary consumption, and there is a higher return rate.

In the process of store operation, it is inevitable to do some first-class discount activities to attract customers to consume. At this time, it is necessary to understand the customers and be familiar with the best way used by Chang Cheng Xin, so that you can launch appropriate activities to attract customers to spend. For example, the commonly used method of some drinks is "half price for the second cup", which is tried and tested repeatedly, and is often used and new, which mainly takes advantage of the customer's "picking up cheap" psychology.

If you have any questions in the process of joining, you can refer to the "six-step method of joining" launched by China Franchise Network to reduce the risk of joining.

First, the overall style.

For example, Scandinavian style, retro style, etc. People prefer to choose clean and comfortable shops rather than dirty and messy stores. The unique style can play a role in conveying cultural connotation and product characteristics, and at the same time distinguish it from other stores, and the store grade should be consistent with the target consumer.

2. Spatial pattern.

The open design is adopted, and the store layout is displayed to consumers by taking advantage of the transparency of glass. Moreover, the store has spacious passages and a comfortable classification pattern, which allows consumers to find the products they want more accurately, speed up the selection process, and promote purchase behavior. Operators should plan the space, and the placement of containers and infrastructure should take into account consumer psychology to improve comfort.

3. Color matching.

Determine a color as the main color, such as white, light green, sky blue, etc., to echo the overall style, and other colors as an auxiliary to increase the sense of hierarchy and uniqueness. Pay attention to the color should not be too mixed, and the priority should be clear, otherwise it will lower the grade of the store and affect the shopping mood of consumers. You can use white in a large area to make the whole space brighter and spacious.

Fourth, decorative lighting.

The layout of posters and labels should be focused, so that consumers should pay attention to the main products and create more possibilities for increasing turnover. The projection of light should complement each other with the selling point of the product, arouse the interest of consumers, and the main products are displayed in a place with sufficient light and bright sight.

How to design a store. 1. Store background color: The color of the store decoration can be designed according to the style of the store or the actual situation in the store and the overall positioning of the store.

Because the store is located on the street with a large area of goods, it is necessary to highlight its own style and momentum, so that the store has a unique place to attract customers. 2. Store content: In order to improve the comfort and favorability of customers, the content of the store should be as close as possible to the product prototype, so that customers can feel the service level and quality of the store.

3. Product return pants display: The product display in the store should let customers see the products in the store, and they will have the desire to buy if they feel it. Pay attention to the position of the product display, do not get too close to the side door, it will affect the customer's desire to buy.

4. Clothing accessories: mainly from the style of the store, fabric, color, lighting, the position of the cash register. There are many factors to consider when setting up a clothing store.

For example, it is usually necessary to place it in a conspicuous place in the store.

If you need store design, in view of the rise of the new retail concept, then I shout that we can not take the traditional route in the design of the store, but should keep pace with the times, so the following information hopes to help you, from: Guangzhou Ligu Design.

1. Combine multiple functions with each other to achieve a diversified development model.

In terms of design, it will continue to develop in the direction of high-end luxury, shopping, entertainment, catering, rest and other functions to meet the multi-level and multi-faceted needs of consumers. The design of the store should also be as simple as possible to make it easier for customers to choose products, and the design of merchandise exhibitions and props has become the focus of its design.

Second: the change of consumer concepts, pay more attention to culture, feelings and **.

With the awakening of people's awareness of environmental protection and the importance of traditional Rangqi culture, customers will also reflect the tendency to yearn for nature and return to tradition when making consumption. Some retailers will break the boundaries between the inside and outside of the environment and introduce the natural ecology into their stores; More and more time-honored shops or restaurants with traditional national design have also responded to the problem.

Three: the coexistence of unique individuality and overall artistry.

The consumption power of the post-90s and post-Dandans continues to rise, and what is more important is the unique personalization and overall artistry, breaking the same design style in the past, and at the same time, they are more following various fashion trends, such as celebrities opening restaurants, joint investment and entrepreneurship, all kinds of co-branded design, cross-border brand series, etc., have become a weapon in the retail industry.

There are three key points that must be considered in store decoration design: decoration engineering, wiring engineering, and fire protection engineering. The decoration design of the store must be determined according to the types of goods operated by the store and the habits of the consumer groups consumed in the store.

The novel and characteristic decoration style can bring a good first sense to customers, so as to firmly attract customers.

First, create a theme mood.

When the store decoration design, the interior design must determine a design theme according to the type and scope of the goods operated by the store, decorate the design around this theme, and create an artistic conception, and a good theme is easy to bring deep feelings and memories to consumers.

Second, repeat the theme.

If you are operating a brand, you can use the brand's logo as a decoration for the door and wall. It is also common to place the logo as an ornament when displaying products, and to print the brand logo on the packaging bag to strengthen the customer's impression of the brand.

Third, pay attention to the door.

The front is the face of a store, its importance is well known, the decoration of the door must be very particular, it can make customers notice your store at the first time, attract the attention of customers.

Fourth, be flexible.

With the continuous change of market consumption trends and consumer bodies, the layout of product placement and decoration in the store must also be changed frequently. Adjust the layout of the store every week, and this cycle is the most appropriate, so that customers can be more impressed with the store.

How to make a commercial storefront design. For commercial stores, the design of the store image is also a very important link, generally speaking, businessmen do not spend a lot of money on the decoration of commercial stores, because the decoration of the store is an important part of the store's economic preparation. There is a very important aspect when carrying out store image planning, so what should be the plan of store image planning?

Let's take a look. 1. Elements of store image planning. In order to give people a unified audio-visual experience, the store name is generally based on a longer name, which can be displayed in all parts of the store with smaller characters combined with a unified standard color.

Rare characters and characters that are not commonly used should be avoided. Try not to use obscure words and words that are not commonly used. 2.

A sign in the form of letters. The first thing to do is to avoid words with last names. Secondly, it is necessary to consider the intergrouping of the national king, because it is attractive to attraction and world status.