What is a sample subscriber? How can I know if my home is a sample household?

Sample viewers refer to the calculation of TV ratings.

The TV user used to collect the sample.

As an important quantitative indicator in the era of "attention economy", it is the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, arrangement and adjustment, the main indicator of program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency.

It is a sample of Sofurey's survey ratings.

If you install a viewer on your TV, or a fixed time questionnaire to survey your ratings and ask you to fill out a questionnaire, then you are a sample household. Otherwise, what you watch, the ratings have nothing to do with your TV.

1. The quality of the selection of all sample people (households), that is, the question of the criteria for selecting sample people (households), will also bring errors to the ratings. The author once tried to probe the criteria of Nielsen and CCTV Sofurui in the selection of sample people (households), but they were rejected as "company secrets". The author only found such a description in CCTV Sofurui's **:

In the large sample of basic research, a number of people (families) are randomly selected as a fixed sample to participate in the ratings survey. When taking samples, we insist that the important characteristics of the sample (household), such as the size of the household, the number of television sets, the income level and other structures, are consistent with the results of basic research as much as possible, so as to ensure the representativeness of the fixed sample. The description is very general, but it can also roughly show some basic things in the selection of people (households) in the ratings survey sample.

Nielsen, Sofrey and other ratings survey agencies may have their own strengths in determining the characteristics of sample people (households), but using the principle of randomness of sampling to make up for the lack of sample size should be the core "skill" of these institutions' investigations. Can randomness really make up for the lack of sample size and reduce the damage to the structure of objective viewers, so as to restore the truth of ratings? Theoretically possible, but in reality this possibility is very fortuitous.

Jingmen TV's own program "Nongyuan" is an agricultural program, and one week Nielsen announced that its ratings were zero, that is, no one watched the program. After the author understands the content of the program of the "Nongyuan" column that week, he has done a simple survey of the four units of forestry, the Agricultural Commission, the Agricultural Bureau, the Fisheries Bureau and a bazaar where the potential audience of the "Nongyuan" program may be, and the interviewees are more than 20 people, of which nearly half of the people who understand the content of the "Nongyuan" program that week, obviously the judgment of "no one watching" expressed by the ratings is not a fact, and the number of sample people (households) selected by Nielsen in Jingmen is 100, if the author visits and watches the "Nongyuan" that week The audience of the show happens to be in the 100 range, so the rating of "Nongyuan" that week is about 10%; Even if there is one, the rating is 1%; However, the fact is that none of the people interviewed by the author happened to be among the sample people (households). It can be seen that Nielsen's principle of randomness in the Jingmen area still deprives agricultural program enthusiasts of the right to occupy a place in the sample of people (households); This can be seen in the damage to the audience structure in the ratings survey.

Summary. Hello dear, this is exclusive, for example, the ratings are through the only ratings survey agency in China, CCTV Sofurui Company, and the residents of each city signed a contract to install the ratings detector, and then sent the ratings back to Sofurui Company for statistics.

Sofurui selects some users according to the sample distribution, pays to install some "monitoring equipment", which is used to record the user's channel change, and regularly collects these data to make ratings statistics.

The ratings can be obtained by calculating the percentage of the number of people (or households) who watch a certain TV channel (or a TV program) in a certain period of time to the total number of TV viewers (or households) in a certain period of time.

How to become a sample household for surveying ratings.

Hello, I'm honored to answer for you, before the formal survey, first arrange several different numbers of experimental surveys, use statistical principles in the experimental survey, and then call a small group of people in a large group, for example, to sample the method of ** Ratings data is an effective means to understand the ratings of the program in order to achieve scientific management. Most radio and television stations in our country are paying more and more attention to the role of viewership data. Media management has changed from "patting the head" and relying on experience to believing in objective data is a major step forward in media management and program setting.

However, the main role of data is for human use, what can these data be used for in the end, how to obtain useful information from complex data, and how to maximize the role of data, which needs to be further improved.

I want to install the ratings tester, how to get the installation channel?

Hello dear, this is exclusive, for example, the ratings are through the only ratings survey agency in China, CCTV Sofurui Company, and the residents of each city signed a contract to install the ratings detector, and then sent the ratings back to Sofurui Company for statistics. Sofurui selects some users according to the sample distribution, pays to install some "monitoring equipment", which is used to record the user's channel change, and regularly collects these data to make ratings statistics. The ratings can be obtained by calculating the percentage of the number of people (or households) who watch a certain TV channel (or a TV program) in a certain period of time to the total number of TV viewers (or households) in a certain period of time.

So what if I want to become such a user? How to apply?

Hello dear, I'm sorry I got off work yesterday.

1. Analyze customer needs.

In fact, customer needs are nothing more than a few, no matter how brotherly they are, they can be picked out from the 17 driving forces, sexuality, growth needs, inertia satisfaction, hedonic satisfaction, comfortable satisfaction, food and beauty, gaining recognition, satisfaction of protective desire, comparison psychology, satisfying curiosity, pursuing efficiency, reliability (high quality), obtaining information, taking advantage, being gregarious (unsociable is actually being gregarious in another group), expressing oneself, empathy. Analyze your users first, and select more than 1 from these customer needs (generally choose 2 or 3, it is useless to choose more, and the key needs are only one or two).

Methods of customer needs analysis: Among the 17 driving forces, customers have never been satisfied, or are accustomed to being satisfied and dependent.

2. Do copywriting and marketing planning.

Note that you are not brain platinum, nor Adidas, nor Pepsi, so you usually don't have that much money to buy traffic for branding and hype and the like, so you have to plan and strive to make every set of copywriters a group of reliable salespeople with a transaction rate. Then, there is no money to fight the tactics of the crowd, so it is even more necessary to arrange the troops, and the plan is how to arrange the troops.

To put it simply, planning is divided into 3 parts: traffic points, conversion points, and transaction points.

Traffic points are used for customer screening, conversion points are used for customer education, and transaction points are used to promote transactions.

For example, the copywriter "too unfortunate" does a good job of customer screening, screening out people who think they are special cases, or who are often criticized in life, or seek recognition. Curious, they went looking for tidbits, and so there was customer education.

What about the deal? You, the shopping mall at the door of the house, went out of business, posted a big sign on the door, went out of business, the last 3 days, the whole site is 50% off, buy one get one free, with the quiet is the most common transaction.

How to use the traffic points, conversion points, and transaction points are planned, and then according to their own ability, they can be expressed in one article or multiple articles, and then logically and guide the connection of customer behavior.

3. Reasonable expression.

Here is a book I recommend you to read "Influence", which is a great way to express the needs of customers in marketing. For example, to create scarcity, such as expressing similarity, creating fear, expressing reciprocity, creating curiosity, expressing imperfection first, borrowing (close to authority), creating comparison, using stupid scum, herd mentality, prompting the other party to make commitments, expressing their own consistency, using numbers, and redefining.