How to be a marketing director for a new hotel brand?

The establishment of an effective incentive mechanism will stimulate the enthusiasm of marketing personnel and have an employee who is willing to serve the company for a long time. The frequent turnover of personnel has made the marketing department lose its combat effectiveness, and it may even become a problem for the company to survive, let alone solve the marketing problem. I remember that Hewlett-Packard put forward a strategy of "improving morale" in a strategic plan, and its essence was actually a matter of "incentive mechanism design".

Marketing is fundamental to the survival and development of an enterprise. Drucker pointed out in "Effective Managers" that an enterprise has only two functions:

Marketing and innovation. Behind marketing is revenue, and behind innovation is competition. If the marketing problem is not effectively solved, the enterprise will be in crisis at any time.

Therefore, the marketing director and general manager continue to effectively solve marketing problems, which is the key to the survival of the enterprise. Marketing largely addresses strategic issues, not just tactical and marketing technology issues.

In the final analysis, marketing issues include not only products, channels, channels and communication issues, but also brand and organizational issues, whether product packaging design and pricing are competitive, whether the selling point is unique and clear, whether the channel is smooth, whether there is an application of Internet investment, how well the terminal scene and experience are done, whether the brand IP has continuous content output, whether the marketing organization has sufficient incentive policies, etc.

The departments that are really suitable for these high-quality talents are located behind the scenes of the front-line positions, responsible for the administration and management of the hotel, and are fully responsible for how to operate such a huge system of the hotel, how to manage the staff, how to improve the quality of service, how to strengthen marketing, how to plan large-scale activities, how to guarantee VIP reception, and how to respond to emergencies.

If you are going to the hotel industry, you don't have to worry about whether you want to study hotel management or whether you want to go abroad to study Lausanne or something, many majors such as English, marketing, business administration, etc. are all majors welcomed by hotel HR, as for whether to study abroad, you can do what you can.

I like the working environment of the hotel very much, the wind can't blow, the rain can't get wet, and it is very suitable for people who have no connections and no background, as long as they have the strength and patience, they have the opportunity to rise, so when I was interning in my senior year, I became the manager of the western restaurant department of a hotel, but it was very hard at the beginning.

The wine management industry is still good, and it is not a dream to earn tens of thousands of dollars a month if you do well, but you have to stay up at the grassroots level for a long time before. As far as I'm concerned, I feel that the level of university teaching is really limited, and it is difficult to learn something really useful. As far as the course arrangement of our hotel management major is concerned, I think it is very unscientific.

Now the hotel must start from the grassroots level, or rely on strength to live, the front-line department is not serious. It's hard work, but there is also a certain sense of fulfillment, and the working conditions are better than many professions. The salary is not high.

Counting the benefits such as eating, clothing, bathing, etc., it is not bad. If you want to develop, you must have high requirements for yourself, and your English can't be bad and you can survive.

1. Own work. The sales director belongs to the management personnel, and while improving their business staring ability, they need to improve their management level, be able to manage employees well, stimulate their work enthusiasm, and play a good leadership role. Be able to clearly issue and respond to the hotel's development plan and mission goals.

2. Coordinate employees. Adjust the relationship between employees and employees, play a leading role, enhance team cohesion, and coordinate employees to complete the tasks assigned by the hotel and improve the profits of the hotel. Able to complete the hotel sales task objectives well in the team.

3. Plan the layout. As the director of hotel sales, he can make detailed work tasks, work goals, and corresponding superior leaders, and at the same time be able to make a series of detailed plans according to the current hotel development situation and market environment, so as to bring guests and income to the hotel.

4. Channel expansion. The sales director should have a keen insight into the market, be able to collect the latest industry information in a timely manner, make work adjustments, and be able to seize business opportunities and bring revenue to the hotel. Actively expand purchase and sales channels.

5. Cost budget. The hotel sales director should know how to operate, reduce the cost of the hotel budget, increase the occupancy rate and increase the hotel's turnover through various measures. Streamline personnel and optimize the internal management of the hotel. Make a detailed cost estimate.

6. Connections. Create a good network of people, use the hotel's high-quality service, enhance consumer stickiness, increase the entry rate, and occupancy rate. So as to bring benefits to the hotel, filial piety is clear.

It can well coordinate the interests and contradictions between customers and the hotel. Enhance the image of the hotel to gain the trust and recognition of consumers.

The words "sales manager" sound good, but different hotels have different requirements for this position. Some hotels require sales managers who can be independent, have a certain source of customers or have a certain experience and experience in market development and operation, and the real meaning is to see the benefits of the sales manager. There are also hotels for this position to explain that a reservation clerk (to process orders, such as the guest ** called to book a room, the email to book a room, the hotel cooperation of the reservation center to send a bill to book, the contracted travel agency to book, is to deal with the specific booking work) or a customer relations director (and the hotel's designated customer group is close, maintain their relationship with the hotel, let them often come to stay).

What exactly are the requirements of the hotel you want to go to, don't look at the name. Don't talk about how to interview, the key depends on whether you have the ability to do this position.

If you're a recent graduate, I recommend starting at the front desk. This is the most accessible post in a hotel, and you can learn the most things about the hotel. There are great opportunities to transfer from this position to many positions.

When you first come out, let's start from the most basic position at the grassroots level.

Let me go back and forth with this question from the perspective of a hotel owner.

1, you can't choose a big fat man, you can't even control your weight, I believe his self-control ability is generally not very high! It is difficult for people who do not have self-control to be qualified for such a trivial matter as the hotel lock. This one is one of my stores, when I invited a big fat general manager to come back, I usually go to the store to inspect, every time I go to the general manager's office of this store, seven or eight times out of ten I see him on the sofa with his eyes closed!

After half a year, I couldn't bear it anymore, so I fired him and let him go home! Since then, I have learned from the pain and will never invite obese people back to be CEOs. Haha, this may offend some people!

2. Try to invite the brothers and sisters at home, the hotel is a solution to the problem of other people's sleep, the more you know how to take care of others, the better.

3. Try to be in the store 24 hours a day, the longer you stay, the more life is in the store, and the more you can devote yourself to work. As for those who are not yet five o'clock in the afternoon, they are full of miscellaneous things such as picking up children, shopping for groceries, and gathering with classmates and relatives, how can they have more time and more energy to do a good job in the hotel? On this subject, I was inspired by the fact that we had a housekeeping aunt.

I found that all the aunts who have a home next to the hotel must think about going home early, and those who live in the hotel dormitory are bored when they return to the dormitory, so they will make a lot more rooms.

4. Not more than 45 years old, thinking must keep up with the mainstream needs of the mainstream customer group at this stage, and the energy and aesthetics can also keep up, so that one type of person can do the same kind of business.

Each enterprise will have its own unique characteristics and requirements, and the points I will talk about today are to think about the problem with my own understanding from the perspective of me as the owner of several of our stores. The corporate culture of an enterprise is actually the boss culture, and what kind of boss the enterprise has, what kind of corporate culture will correspond. I still remember that a few years before Ma Yun founded Alibaba, the eighteen Arhats ate, lived and slept in the same house 24 hours a day.

As for the third point I talked about today, try to be in the store 24 hours a day, and the longer you stay, the more you can devote yourself to your work. For those who are not yet five o'clock in the afternoon, they are full of miscellaneous things such as picking up children, shopping for groceries, and reunions with classmates and relatives, how can they have more time and more energy to do a good job in the hotel? On this subject, I was inspired by the fact that we had a housekeeping aunt.

I found that all the aunts who have a home next to the hotel must think about going home early, and those who live in the hotel dormitory are bored when they return to the dormitory, so they will make a lot more rooms.

Anyway, as an employee, he has the right to choose, and the owner does not fight the west. And as a boss, you also have the right to choose.

There is also the fact that all the conditions can only be said as much as possible, not absolutely.