Nike, which is about to go bankrupt, why was it able to sign Jordan, the god of basketball?

In the final analysis, Nike still gives enough benefits and sincerity. It was a cooperation between the two parties, and Nike was about to go out of business at that time, so he planned to give it a go and sign a contract with Jordan, but he didn't expect it to succeed, and now it is still the world's largest sports brand. <>

Signing a rookie is Nike's old routine. Because the rookies signed by Nike are basically very famous rookies, Nike values their potential and thinks that they should be considered to be famous in the future, but they will not find out and tell them, after all, who knows what will happen in the future. And he signed with them when he was a rookie, on the one hand, it took advantage of their popularity, and on the other hand, it was cheap, because a rookie is always a rookie, not a big name, except for Zion, of course, Jordan is very atmospheric and gives him a sky-high contract.

Signing a rookie can actually be regarded as an alternative gamble, betting on whether they can play it in the future, thinking that Jordan was the same back then, Nike chose to gamble with Jordan. <>

Jordan back then was not the god of basketball。Jordan became the god of basketball later, and Jordan was just a very potential guard at that time. Back then, when the NBA was still an interior center, outside guards were not valued, so Adidas, a sports star at the time, did not pay attention to Jordan at all and did not sign a contract with him.

After all, Jordan was only outstanding in the NCAA at that time, which did not mean that he could be popular in the interior era, and even the Bulls at that time admitted that they did not expect Jordan to grow to an unbelievable level at all. So this gave Nike an opportunity, and Nike took the initiative to come to Jordan. <>

Although Nike is going bankrupt, it is still very sincere。It is different from Adidas's coldness, but Nike is very enthusiastic, it took the initiative to give Jordan a sky-high contract, you must know that Nike was going bankrupt at that time, and the sky-high contract was completely a gamble for them, and they also promised to give Jordan a sub-brand, which really moved Jordan, so the two worked together to have the current Nike and Jordan empires.

Because Adidas is a company that is arrogant, doesn't care about Jordan, and lacks a lot of enthusiasm, Jordan is sure that he must go to Nike.

Because Nike has a strong reputation in the country, basketball star Jordan is also very willing to cooperate with Nike, which is of great benefit to both parties.

BrandJordan is a product line owned by Nike, which is the brand of American star Michael Jordan himself.

The AirJordan sneaker series is far ahead of other products in terms of sales and market demand, and sets a higher benchmark for design, innovation and functionality for the entire sneaker industry every year. At the heart of the collection is the perfect combination of athlete and technology Michael Jordan, one of the brightest stars in basketball history, and the basketball shoes that have accompanied the superstars through their illustrious careers, underlining his relentless pursuit of functionality, innovation and achievement.

Jordan (China) is a brand registered by the Chinese themselves, and has nothing to do with American star Michael Jordan or Nike. As for why it is called Jordan, it is because Jordan (China) Company preemptively registered this trademark in Chinese mainland, so they have been using it, but Jordan they have not preemptively registered, so their English has been using qiaodan, not jordan. It's like there are Kobe Bryant cards and Iverson cards, but in fact, the root stars don't matter at all, but the Chinese characters are registered by the shoe factory in Fujian.

Yes

Jordan is an independent brand owned by Nike, but it was designed for Jordan. In addition, there is a Jordan in China, but it is completely different from Nike Jordan. Brand Jordan is a product line of Nike, which is the brand of American star Michael Jordan himself.

Jordan (China) is a brand registered by Chinese. It has nothing to do with American star Michael Jordan or Nike. As for why it is called Jordan, it is because Jordan (China) Company registered this trademark in Chinese mainland, so they have been using it.

But Jordan didn't sign up, so their English was always Jordan instead of Jordan. For example, there are currently Kobe brands and Iverson brands. In fact, it has nothing to do with Genxing, the Chinese characters are registered by the Fujian Shoe Factory.

Flyer Jordan", this is the name of Nike's signature shoe for Jordan. It reflects both the skill of the sneakers and Jordan's style of play. The advertisements launched during Thanksgiving Day in 1984 made a lasting impression on many people.

First, the camera looks down on Chicago from the air, and then the engine whistles. Jordan runs into the camera in slow motion, holds a basketball in his hand, dribbles under the basket, spreads his legs, holds the basketball high with one hand, and stretches straight forward with the other hand to dunk the ball in. At this time, the voiceover sounds:

Who said he didn't fly anymore! Flyer Jordan is a series named after Michael Jordan, the most famous NBA star in history. In 1985, Michael Jordan was made by a small manufacturer of sporting goods with a high-paying contract.

Nike then launched the first sneaker named after Jordan, the first in the Air Jordan series. Although the sneaker had a strange color scheme and novel craftsmanship at the time, no one could have imagined that it would be the beginning of a myth.

It was originally Nike's... At the beginning, Jordan's basketball shoes were on the hook logo. Later Jordan NB did. Sneakers were popular, too. So the logo was changed. It's always been Nike's...

AJ was originally a brand owned by Nike, and it seems that China Jordan will not be acquired by Nike.

It may be that Nike at that time discovered that Jordan had unprecedented star appeal and influence, which could make their products more popular and sell better, so even if he was about to go bankrupt, he had to do his best to sign him.

Because although Nike didn't have much money at that time, it was very enthusiastic and did a lot of things for Jordan, such as making short **, which touched Jordan's parents, and Adidas's indifference to Jordan at that time gave Jordan more determination to join Nike.

Because Nike gave Jordan a lot of benefits back then, it was actually the principle of mutual benefit and win-win cooperation in these two aspects.

Jordan is a god because the '90s belonged to him, and every time the game is critical, he sticks out his tongue and tells you the answer with his trademark moves. Champion and MVP, he has influenced an entire generation with these accolades, leaving fans of other sports to watch Jordan take the art of basketball to the next level. Nike is desperate to sign Jordan and set 3 conditions to save itself!

So how did Jordan respond? He's the best player in NBA history, a combination of player, athleticism, and athleticism. He can do anything, and no player has done it better than him so far.

He has won scoring and stealing championships for three consecutive seasons. His tremendous influence continues until.

We all know the impact of Jordan's Jordan brand on the sneaker market and how Jordan has had an impact on Nike. In 1984, Nike was just an authentic small brand company and was not well known. Instead, the best Adidas and Converse at the time were Jordan's choices, but it all paid off, and Jordan ended up opting for Nike's $5.2 million five-year contract.

At that time, 5.2 million was definitely a huge amount of money, and Jordan's salary was 550,000. At the same time, Nike made a short film for Jordan, which left a deep impression on Jordan. On the airing of Jordan's documentary "The Last Dance," NBA business reporter Darren Rovell reported that in 1984, Nike signed Michael Jordan to a five-year, $2.5 million shoe contract after he was selected by the Bulls in the first round of the NBA draft.

Why is Jordan God? Nike gave him a big contract, but set implied terms, and rookie Jordan did it all, and Nike was not as good as it is now. At that time, the NBA was ruled by Converse and Adidas.

Nike only has a small market share, and they desperately need a chance to enter the NBA market. Nike had $2.5 million on the table, and it was going to give it to Jordan, Bowie, Barkley and other 1984 rookies. However, Nike scout Vacarro is a big fan of Jordan.

Vaccara, who has seen countless people, saw Jordan's performance on the court for the first time, and was immediately "shocked". He realized that this young man had a lot of commercial value, so he proposed to Nike to go all out to sign Jordan, even at the cost of 2.5 million.

You know, in the NBA at that time, only Abdul-Jabbar got a sneaker contract with an annual salary of $100,000! What level was Abdul-Jabbar in the NBA at the time? Why a rookie can get such a big player contract must be opposed by many people within Nike.

However, under constant persuasion from Vaccalo, Nike began to reconsider Michael Jordan, eventually offering him a five-year contract of $2.5 million. However, in order to protect Nike's interests, this contract contains some implicit terms. If Jordan's rookie season is not as good as it should be, his contract will be terminated.

Because Nike doesn't really go out of business, there will be new products released every year, and he was able to sign Jordan because he could pay Jordan's endorsement fee.

The main reason is that they have already contacted at that time, and the two sides also have a certain relationship, after all, the company that was about to go bankrupt at that time still had a certain strength, so they signed it.

It should also have given the other party enough benefits, plus full of sincerity, so Jordan also chose this brand.