How should a clothing store manage VIP customers?

Through different measures, fully understand the needs of VIP customers, formulate customer satisfaction strategies, take the satisfaction of core customers as the concept of store management, and check all aspects from product development, production, sales and service. Only by establishing a customer satisfaction system can we stratify customers, loyalty, free, and potential, and the store can also sell in a targeted manner, effectively improve the success rate of transactions, and save a lot of time for shopping guides.

1. Hold VIP parties as much as possible throughout the year, there is communication and information exchange between customers and customers, and there should be a kind of connection between customers and customers, so that they can become a bridge of friends, and the theme of the VIP party can be closely linked with sales, or it can be completely separated, such as holding salon celebration activities such as product recommendation activities, fashion information, parent-child education and beautiful makeup.

2. VIP specific feedback activities, birthday feedback Soyan - in addition to birthday cards or small gifts, VIP customers can enjoy a 75% discount when they come to the store for consumption in the month of their birthday, holiday feedback - such as carnations on Mother's Day or health care guidance on National Day, and consumption feedback on designated products - such as gifts or discounts for consumption of designated style numbers.

3. You can consult the opinions of old customers and collect the VIP activities they most expect us to hold, such as without affecting the brand image, the opinions can be implemented without obvious conflicts of interest, so that customers can feel their importance and improve the satisfaction of VIP.

Start by determining your member** policy.

Membership points or membership card discounts or card execution membership prices or stored value cards?

Then decide if you just need membership management or do you need to manage both purchases, sales and inventory?

Then select the software. Generally, the purchase, sale and inventory software of the clothing retail industry comes with its own membership management module.

But there are also separate affiliate management software, which is simpler and slightly cheaper.

By the way: try not to use piracy.

When you buy software, you buy service and technical support and fault protection.

Go for your resume and interview yourself, good luck!

Text regularly.

Build a group and interact. Weibo interaction.

1. After archiving customer information, we regularly send activities and new product information to VIP customers, so that our customers can pay attention to the latest trends of the brand in a timely manner.

2. Timely feedback on the needs of VIP customers, timely communication with customers, so that customers can feel our efficient and honest promotion, and reserve our loyal customers.

3. Reward VIP customers, gifts and discounts or other activity strategies at the end of the year during festivals and debates.

Fourth, the communication and affinity of the service staff have a great relationship with the normal maintenance, and the VIP customers should be served with the best attitude.

1. After archiving customer information, we regularly send activities and new product information to VIP customers, so that our customers can pay attention to the latest trends of the brand in a timely manner.

2. Timely feedback on the needs of VIP customers, timely communication with customers, so that guests can feel our efficiency and integrity, and reserve our loyal customers.

3. Festival and year-end feedback VIP customers, giveaways and discounts or other activity strategies.

Fourth, the communication and affinity of the service staff have a great relationship with the normal maintenance of things, and should serve VIP customers with the best attitude.