What is the reason for the loss of more and more old customers in clothing stores

It's easy to open a store, but it's hard to keep a store! Why do many clothing stores have a lot of customers in the early stage, but there are few in the back? This makes many clothing store owners very confused, today**.com helps you analyze the reasons for the loss of customers, let's take a look at how many of your homes occupy!

Understand customer psychology

It is often said that "hearts are separated from each other", and you never know what the other person is thinking. However, in a retail store with a wide range of products, whether a customer buys a certain product or not, is determined by the customer's psychological motivation. It is of great significance for clothing store owners to analyze the purchasing psychology of customers and find market opportunities and take corresponding measures to facilitate transactions.

Therefore, carefully studying the purchase psychology of customers is an important condition for doing a good job in buying and selling and preventing customer loss.

Do a good job of quality marketing

Genuine and honest management is the key to building a good relationship with customers and retaining customers. The most headache for customers is to spend money but can not buy genuine, satisfactory goods, only consciously reject the first fake and shoddy goods, do not mislead consumers, do honest management, genuine, duty, honest work, in order to win the trust of customers, but also will bring rich returns to the clothing store.

Improve service levels

With the continuous development and deepening of the market economy, the degree of homogenization of commodities is becoming more and more obvious. In today's increasingly fierce competition between merchants with the same quality and price of goods, how can clothing stores continuously improve their profitability and competitiveness? The answer is very simple, that is, to improve the level of service, to win customers with service, to sell with service, and to protect the market with service.

As a clothing store owner, you should know the brand, quality, performance, packaging, and the main selling points of each product in the store, and show sincerity, enthusiasm, kindness, patience and always keep smiling throughout the service process, so as to win customers with high-quality service.

Maintain customer relationships

Under the conditions of a buyer's market, the customer determines the fate and future of a retail store, and is the top priority for the survival of a store. Preventing customer churn is not only an art, but also a science, which requires clothing store owners to constantly check and review their own problems and deficiencies in their daily operations, and actively improve, so as to finally acquire, maintain and increase customers, and then make more customers willing to come again.

There will be many specific reasons, but they are generally mainly focused on: brand characteristics can not keep up with customer needs; The competition of similar brands is becoming more and more fierce, and the space for customers to choose is increasing; Whether the quality and service of the brand can keep up, etc.

It may be that many new competitors have emerged, or it may be that their service attitude has changed.

Lack of change.

The products of clothing stores are very important, but the clothing styles of many clothing stores in life always cannot keep up with the aesthetic needs of customers, so that they cannot enhance the personality charm of clothing stores, which in turn leads to the loss of customers. Therefore, it is important that clothing products keep up with fashion trends.

Lack of self-confidence.

Clothing store owners have no confidence in themselves and are afraid to reach out to customers, thus not being able to provide customers with the best goods and the best service, thus losing customers.

The shopkeeper has a poor self-image.

If the owner of a clothing store has a bad image, customers are generally reluctant to deal with it, so personal image is also very important.

Quick.

In the process of operation, many clothing store owners do not really care about customers and propose practical and feasible products for customers'Suggestions are usually just about making money and making customers feel repulsed. Some clothing store owners are even more open to first-time customers, constantly promoting clothing products in the store, which is also one of the reasons to scare customers away.

Excessively subjective.

Some clothing store owners like to make subjective assumptions and do not pay attention to communication with customers, so that customers are dissatisfied with the service, which will also cause customer loss.

Ignoring the customer's feelings.

Many clothing store owners are easy to ignore the feelings of customers, in this society where service is king, customers shop more to enjoy service, so although clothing products are very important, but the feelings of customers can not be ignored.

Lack of management and maintenance of customers.

Regularly engaging in ** activities is a good way to retain customers, and at the same time, we must also know how to manage and maintain existing customers, and give customers some special offers or small gifts in a timely manner, which may be able to retain a large number of customers.

Offending the customer verbally or behaviorally.

Some clothing store owners are arrogant and not friendly enough, which makes customers resist and leads to customer loss.

Hello, dear, I will answer the question of what is the reason for the poor business of the clothing store just now: there are two main reasons for the poor business of the clothing store: one is that the style of your clothes is not novel, and the quality of the clothes is not very good; The second is that the location of your clothing store is not good, and the customer flow is not large, so it will affect your business.

If you analyze the cause, and then improve the symptoms, then you can have good results. Dear Kiss hopes mine is helpful to you. Have a great day.

Hello, there are mainly the following reasons: 1, the impact of e-commerce, 2, the cost-effective cost performance of buying clothes online, 3, there are many people doing it offline, and the competition is too great4, high housing prices and high rents5, and the suppression of big brand clothing stores.

Whether regular clothing customers can get discounts when buying clothing has a certain impact on whether they will lose. Discount offers are a way for merchants to attract customers, but in reality, discount offers do not necessarily cause the loss of old customers.

First of all, when old customers buy goods, they pay more attention to the quality of goods and service quality, and the type is whether they can get discounts. They have a higher level of trust in the merchant, so they are less likely to choose to churn because they don't have a discount.

Secondly, regular customers have usually formed a shopping habit and consumption concept, and they are more inclined to buy their favorite goods, rather than choosing to buy just because of discounts. So, even if there are no discounts, they will still choose to buy their favorite items.

Finally, there are other ways for merchants to keep their customers loyal, such as providing better after-sales service, launching new products, organizing events, etc., which are all effective ways to attract regular customers.

To sum up, although discounts are an effective way for merchants to attract customers, it is not the only factor in whether regular customers are missing or not. There are other ways for merchants to keep their repeat customers loyal and keep them coming back for more.

From my point of view, the discount strategy is one of the common means to attract new customers and retain old ones. For apparel companies, discounts can increase sales, improve customer satisfaction and loyalty, and thus gain a stable market share and reputation. For some real old customers, they usually have established deep shopping habits and brand awareness, unless there are more strong factors, it is unlikely that they will choose to lose because Yukaidi does not give discounts.

On the contrary, paying more attention and care, such as membership benefits, exclusive activities, return and exchange services, etc., is the most effective way to retain old customers. Of course, this does not mean that clothing companies should not discount at all, but need to develop a reasonable marketing strategy according to the dynamics of the market and customer demands.

Old customers of clothing will not necessarily be lost because they don't give discounts, you also said, this is an old customer, your store in addition to discounts, there will definitely be other aspects of things that can attract filial piety people to buy back. Giving discounts is rough, and Renyan Hengyu is just one of the means to retain customers.