There are many online celebrity stores on the market now, but what kind of online celebrity stores c

There are many online celebrity stores on the market now, and online celebrity stores must be able to stand the test of timeThen we must keep new ideas at any time, not always stick to our old ways, but continue to innovate, and secondly, whether in quality, service or essence, we must pursue customer preferencesto give them a sense of wanting to come back next time. It is necessary to build its own core patents.

If you open a food store, your core patent is delicious and unique taste, you are a parent-child activity venue, your core patent is a thorough study of children's growth, you are a 3D experience store, you must have your own research and development capabilities.

If you don't have a core patent, no matter how well you decorate, no matter how many people help you hype and queue up, it's all a flash in the panCustomers will only come once, and it is a one-time business, and they can't do it well at all.

So I think a lot of young people want to do a food business, and there is only one indicator of the food business: delicious. What geographical location, decoration, venue layout, and advertising are not as important as deliciousIf you don't have your own characteristics, no matter how good it is, it's useless.

The most important point is not to blindly pursue gimmicks in business, just like being a man, down-to-earth, one step at a timeAfter all, many people are paying attention, there are shortcuts but not for long, sustainable development, after all, God has been attached to you, don't wait for the problem to reflect, there is no regret medicine in the world, the result can only be empty and sad.

In order to maintain one's own popularity, one needs to make changes and innovations based on one's actual situation.

The milk tea or desserts in the store will stand the test of time if the quality is qualified and the taste is very popular with the public.

The main thing is to create your own brand first, and then find a famous person to endorse it, and ensure the texture and taste at all times.

Now when you go out shopping, you can see a lot of Internet celebrity stores in an alley, but if the Internet celebrity store wants to stand the test of time, the quality of the products sold must also stand our test.

Most online celebrity stores are like products on an assembly line, with a unified process: first open a restaurant and decorate it in the style of "film"; Secondly, please ask some KOLs to post some articles on planting grass or ** on major platforms; If you want to be the icing on the cake and become more "influencer", then ask dozens of more people to line up to create a hunger marketing effect. Maybe it cools down quickly, but at least it can explode and see how many repeat customers this kind of marketing can attract in the future.

But if there are too many "Internet celebrities", they will lose their characteristics, and they will be the same, which will make people aesthetically tired.

Once upon a time, the beautifully decorated Internet celebrity store was "style and characteristic" in the eyes of the public, but as the routines of the Internet celebrity store became more and more solidified, the focus became more and more biased, and the public actually suffered from the Internet celebrity store for a long time. I will deliberately avoid those planting articles that take beautiful photos but never mention whether the dishes are delicious or not, because I have stepped on too many pits. Therefore, in the future, will the operation of restaurants return to the basics?

When the environment starts to be "fake", "real" becomes special.

Of course, in the current situation of the epidemic and the catering market is also approaching saturation, it is definitely not possible to do no publicity and marketing. For example, the grass planting article should not be the same beautiful photos, but more descriptions and evaluations of the taste of the dishes; For example, don't invite too many well-known Internet celebrities, but invite more amateurs to promote and visit the store, which is more credible. Wait a minute.

You can also use some digital site selection and operation methods to make opening a store twice as effective with half the effort. Or in terms of operation, you can learn from some big brands to do community operations, try to achieve the "old with new" model, appropriately give repeat customers discounts and motivate them to publicize, and open up market awareness.

Take off the label of "Internet celebrity", in fact, the shops on the street are just restaurants, bubble tea shops, and bookstores. Return to the truth, think about the essence, and first reject the thinking of "Internet celebrities" to make quick money, what kind of stores and services do our audiences need? If you can settle down, be less impetuous and routine, and have more frank marketing, you may be able to go to the next level.

Now there are many Internet celebrity stores on the market, and you can see many Internet celebrity stores in an alley, and the quality of the products sold must also stand our test.

There are many online celebrity stores on the market now, and only online celebrity stores with a good reputation can stand the test of time.

The Internet celebrity spots that rely on hype will not be long-lasting, and only the kind of stores that really consider the interests of consumers will be supported by the public.

The decline of Internet celebrity stores, starting from no one queuing, the reason why Internet celebrity stores will cool down quickly is because there are too many people imitating them. The novelty of consumers has passed, because many people have reduced their consumption during the epidemic and are reluctant to patronize online celebrity stores, which are relatively high, and in fact, it is only so much to actually buy back. Influencer stores were still very eye-catching when they first came out, and many people were willing to wait in line for an hour to buy something.

But after a long time, I also found that it was just a means of business hype, so let's find out in detail!

First, the decline of Internet celebrity stores began with no one queuing

The reason why it can be called an Internet celebrity store is because of its popularity, and there are many ** authors who check in and do some evaluations. Some of the online celebrity stores are food, some are experience halls, and so on. Under the strong recommendation of Internet celebrities, many people will go to a certain store to queue up during holidays to feel the warm atmosphere.

Most things don't make people feel amazing, they just queue up for fresh fun, modern people are busy, and more and more people are reluctant to queue up to buy things.

Second, why does the Internet celebrity store cool down quickly?

There are two main reasons, the first is that there are too many people who imitate them. If there is an Internet celebrity store that does a good job of milk tea, there will be almost a brand that has sprung up like mushrooms after a rain. Consumers have more choices, and they will choose more cost-effective products instead.

The second point is positioning and product quality. The positioning of the Internet celebrity store has always been relatively high, for example, a certain bowl cake only costs three yuan to buy at a stall, but it will be sold for 15 or even 20 in the Internet celebrity store, which can be described as a huge profit. Many people think that it is not cost-effective, because they want to occupy the market quickly, they do not care about the quality, and slowly ignore the product itself, many people think that it is not cost-effective, and they do not want to buy it.

In short, in order to maintain popularity, online celebrity stores must always develop cost-effective products in order to win everyone's hearts, otherwise they will only go downhill.

<> the decline of Internet celebrity stores, starting from no one queuing, why are Internet celebrity stores "cool" very quickly? Feel that the Internet celebrity store exaggerates the fact that they are. Many Internet celebrity stores have been praised by the water army, and there are also people who are invited to queue up, which makes people feel that the things in this store are delicious.

Create a feeling of a time-honored brand, everyone has such a mentality, **there are more people to run to **haha. First, some consumers have become smart and don't believe such things anymore. Second, many people have also shopped online, and they feel that it is unnecessary to go out and queue up to eat in their store, and they may be fooled.

Third, maybe they don't necessarily do better than the roadside. After all, they spent a lot of costs, and they will definitely recoup it in the future. If their**to**, but consumers, may not necessarily buy it.

Their profits are not enough to cover their costs. So over time it went out of business, and now the rent is quite high. Many of the shops are working for landlords.

If you can't make money, of course, you'll close your doors over time. If it were me, I wouldn't go to an online celebrity restaurant because I don't want to stand in line and I think it's okay to eat. Because after I paid the loan every month, I didn't have much, and I had less leftover, and it was impossible to go out to eat and drink.

Therefore, the closure of physical stores is also due to a combination of many reasons. I synthesized it, the first is that our spending power has decreased, the second is that we are smart not to be deceived, and the third is that the operating costs of online celebrity stores are too high, and their profits are too small to support their stores, so they have closed down.

The main reason is that the product quality is not consistent with the first. The price is high and the quality is inferior, fans look at Meimei's ** and look forward to the real thing, but after receiving the goods, they find that the things are not so good at all, and it is enough to pay the IQ tax once. For the survival and growth of a store, in addition to constantly attracting new customers, the stickiness of old customers is also very important, and word-of-mouth and repurchase are very important.

If a store only relies on the enthusiasm of the new class to pay, it will not be able to operate healthily for a long time. Therefore, online celebrity stores have stepped down from the altar, and the main products cannot stand the test of actual use by customers. Only good products can continue to shine on the altar.

Therefore, online celebrity stores have stepped down from the altar, and the main products cannot stand the test of actual use by customers.

Because most of the things in the Internet celebrity store are not delicious, and they will be more expensive, they will attract a wave of people's attention after shooting ** on the Internet or draining, but it is only some people who try it, if they don't taste good, it is difficult to have old customers, so after a period of time, everyone's freshness has also gone down, and no one will queue up to buy it anymore.

I think the main reason why the Internet celebrity store cooled down so quickly is that the Internet celebrity store actually doesn't have too much content, they are very empty inside, they will only pay attention to the appearance of the dress, and there is no substantive content, and they will soon be disgusted and even dissatisfied by netizens.

The things in the Internet celebrity store are more expensive, the quality of the Internet celebrity store is not good, and the after-sales service and service attitude are very poor, so it cools very quickly.

Internet celebrity stores are quickly and easily outdated, and the reason why many Internet celebrities choose to open a physical store is mainly because they think that they can earn more money by opening a physical store. In this way, using their fame can gradually drive the development of business, and some Internet celebrities do not consider that it is not easy to engage in offline business. Among them, like the hot pot restaurant opened by Chen He, it is to use the star benefits to drive more people to the first pot restaurant, but in less than a year, many franchisees have said that they have lost all their money.

It is precisely because there is no money to be made that celebrities begin to gather the wool of fans. <>

The so-called Internet celebrity store just took advantage of the fame at the time to drive more people to start a business. When some Internet celebrity stores invest, they will tell the investors in advance that as long as they invest in the physical store, there will be celebrities to promote them, but in fact, not only are there no celebrities to promote the Internet celebrity store. When celebrities lose a certain popularity, the number of people who go to physical stores to consume will become less and less, and in recent years, due to the recession of business, whether it is a store opened by a celebrity or a store opened by an Internet celebrity, it will be seriously affected.

For some netizens, when they go to check in to the Internet celebrity store, they also check it 1 or 2 times with the fame of the Internet celebrity, and they will not consider going frequently. Because there are more fans who like Internet celebrities, even if one or two people are attracted, there will be more people going to the Internet celebrity stores to check in in the future. When some people go to the first time, they just want to have a sense of freshness, and when the novelty passes, they will feel that there is not much difference between such a store and an ordinary store.

Even Internet celebrities are just like fireworks, fleeting. <>

As an Internet celebrity, if you want to start a good business and do a good job in your own offline physical stores, in the process of publicity, you must bring better items to consumers and fans who love you. It is necessary to let fans get the best treatment, so as to attract more fans to bring others to the physical store to check in. Don't try to catch the wool on a person's body, but take a long-term view.

Because these Internet celebrities have star benefits and fame, many people will go to the store to buy things in order to see Internet celebrities.

Internet celebrities are famous, and they also think that these people will definitely want to cut leeks in order to see that they come to the store to buy things.

Internet celebrity products rely on false publicity, as well as affordable consumption to attract consumers, many consumers feel that such products are particularly reliable, and can replace expensive goods with evaluation products, so there will be many consumers to buy.

This is because the publicity of Internet celebrity products is relatively large, coupled with the promotion of the Internet** and related apps, so people's attention is also relatively high, and then many people are crazy to check in.

Mainly rely on marketing volume, and there are many novel features, including the innovation of various products, so as to attract consumers.

Recently, with the popularity of "Internet celebrity stores" such as Heytea and Master Bao, controversy and questioning have also continued, mainly focusing on hiring people to queue up, hunger marketing, etc. Hey Tea and Master Bao are very popular, right? Is there a lot of friends in the circle of friends?

However, regardless of whether it is good or not, how do these "Internet celebrity stores" do it?

The amount of "** in the Internet celebrity store is so high, why is there only one cash register? The answer is, deliberately.

Taking milk tea as an example, generally the store is called to take away a cup of good food, but in the Internet celebrity store, it is often good for 8 cups or 10 cups, and at the same time call people to take it, so that people are backlogged in the store, so that the store is full of people waiting to pick up the order at any time, the purpose is to create a hot scene and attract passers-by to stop.

In addition, the long queue is also deliberate by the "Internet celebrity store". I learned from an interview with scalpers that Master Bao hired filling staff from different teams to queue up for at least a month; Heytea's investment is huge, and more than 300 people were hired to queue up on the first day.

The scalper also revealed that the composition of the fake queue is still very particular, there are students, young people, white-collar workers, and middle-aged people, and they can't arrive together, but must arrive in batches. People in line are generally recruited online, and some aunts come to line up when they give a block.

Under normal circumstances, if you queue for 10 days, your popularity will naturally be boosted. The store's profits have naturally increased.