I just took over an account, how can I have no maintenance, and what is a good strategy?

An optimized account structure starts by looking at each of your campaigns and units to see if there is room for optimization.

Improve the quality of creative writingThe basic principle of creative writing is to ensure that the sentences are coherent and complete. On the one hand, high-quality creativity can attract the attention of netizens and increase the click-through rate, and on the other hand, it is also conducive to enhancing the relevance of search terms, keywords and ideas, thereby improving quality. One of the most important ways to optimize your creative is to insert wildcards into your creative to get more red.

Choosing the right access URL and displaying the URL The choice of access URL should vary depending on the creative and keyword, and in order to ensure the effectiveness of the promotion, we recommend that you take the Internet user directly to the page containing the information provided in the promotion results. For the display URL, in general, it is recommended that you directly use the complete domain name, which not only enhances the trust of netizens, but also facilitates the memory of netizens and deepens the impression of you. You can also try adjusting the presentation of the display URL, such as capitalization, to attract the attention of netizens.

Choose more specific keywords with higher commercial valueWhen using the same search term, the search needs of different netizens may be diverse, for example, netizens searching for "French" may be looking for professional French training institutions, or they may just want to know the basic knowledge about French. Relatively speaking, netizens who search for "French training" and "French training winter vacation class" clearly express their demand for French training, will pay more attention to and value the relevant promotion results, and are more likely to visit your ** for further understanding. As a result, keywords that are more specific and have more obvious commercial intent tend to be keywords with relatively higher click-through rates.

Refine match recommends that you follow a "wide to narrow" strategy, where new keyword submissions are set to broad match and kept for at least two weeks to see performance.

Adjust bids, which is the highest number of clicks** that adjust bids for promoted units or keywords based on keyword performance and your budget. You can modify the promotion settings, including the promotion region and promotion budget, etc., and you can evaluate the return on investment in each promotion region and adjust the promotion plan in each region in combination with the regional report, for example, increase the budget for the regions with better promotion results and focus on advertising. In short, I did it in Zhengzhou Taihua Machinery Factory, and the promotion of background management is a long-term process, not a simple adjustment can achieve the effect.

It's best to take a look at the tutorial** first, and there should be a tutorial for you to check out as well. Then it's to explore by yourself, and you can understand what functions are in the background after a simple trial of one function!

Hope it helps!!

Second, understand the relevant information of the industry, the analysis of competitors.

Understand the back-end operation, analyze keywords, and understand search promotion! There is a help in the upper right corner of the promotion homepage, I suggest you go in and have a look, learn first! I've only been accepting this for more than two weeks.

As soon as I took over, I was familiar with the basic situation of the account, spending every day, clicking, clicked words, etc., and then I sat up little by little from creativity and sub-units.

There is a lot of content, although it is not very technical, but it requires long-term accumulation of experience, data analysis ability, etc.

The accuracy of keywords, that is, whether the traffic has a high key fee and then the number of key times The ranking of keywords Whether the creativity is attractive Whether the creative click-through rate is high Whether the negative keywords are used for multiple purposes Whether there are malicious clicks Some accounts have a very low traffic sales base This is a problem in the industry There is no way.

Are you taking over e-commerce or **? How to judge the account alone...

Content from: How to quickly take over an old account.

Clause. 1. Data accumulation.

Many bidders are impatient when they take over old accounts. Often, the previous account policy is overturned or even rebuilt. In this way, it will inevitably lead to a decrease in the promotion effect.

What Zhao Yang wants to tell bidders is that after taking over an old account, the first thing to do is data accumulation, especially the accumulation of conversion data. Because we need to know which words have conversions and which words can bring promotion effects. This is the premise, if we can't even count some basic data, there will be problems in promotion.

Clause. 2. Customer service communication.

When we know the basic conversion status of some accounts, such as time period, region, platform, etc., it is very helpful to optimize the account in the later stage.

And when we are collecting data, it is not something that can be done in a day or two, and we can do some basic operations of the account in the middle, such as: negative words, optimize the creative.

Clause. 3. Understand business profits.

This is overlooked by many bidders, if your account is pushing multiple products, then there must be high-profit products and low-profit products among these products. We need to understand the profit level of our products, which is very important for us to control the direction of the account.

1. Check the data of past auction accounts! Analyze account promotions!

2. Modify and optimize the account according to the results of viewing the data analysis!

3. After the modification, carry out operation promotion and collect data to optimize the account structure!

I'm going to do bidding work soon, too. If you have the opportunity to communicate more in the future.

The third question: to learn SEM well, you must first know what SEM is and then you can further conquer it, it is recommended that you buy the book "Search Engine Marketing", which will give you a detailed introduction to how to do it.

I don't know what kind of account you have, if it's an investment, I may help you to a limited extent.

Then you don't need to, that's okay.

Generally, when you use automatic bidding software, the cost is higher than the actual consumption, because it automatically bids based on the ranking of IP addresses. So depending on your approach, you might be able to reduce the cost a bit. Lift the front Wang.

Find the customer service of your account, and he will tell you, it's very simple.