What are the factors you should consider when choosing a channel member

The main considerations: 1. Whether the innovation of the channel can support the sales contribution. 2. Whether the channel is sustainable. 3. Whether the characteristics of channel competition can match the company's own advantages. 4. Whether the channel is reproducible. 5. Whether the mode of channel cooperation is exclusive.

1. Commodity factors: the smaller the single value of the commodity, the more marketing channels; In order to put new products into the market and occupy the market relatively quickly, production enterprises should organize sales forces to directly sell to consumers or use the original marketing route to exhibit and sell.

2. Market factors: the status of potential customers; the regionality of the market; the seasonality of the goods; consumer buying habits; The size of the sales.

3. Competitors: Manufacturers should try to avoid using the same distribution channels as competitors. If competitors use and control traditional channels, manufacturers should use different channels or avenues to market their cavity rubber products. Tong Yuanqing.

4. Environmental factors: including social and cultural environment, economic environment, competitive environment, etc.

The following business characteristics are mainly considered:

1. Product characteristics: The characteristics of the product and the sales characteristics are very important for the selection of channels. For example, some products may need to be sold in a specialized marketplace, while others may be better suited to a retail store.

2. Target market: Enterprises need to consider the size, characteristics and needs of their target market to choose the most suitable channel. For example, if your target market is young people, then social** and e-commerce may be better channel options.

3. Competitive environment: Enterprises need to understand the channel choices of their competitors and consider how to stand out from these competitors. For example, if a competitor primarily sells products through retail stores, the business may need to choose a different channel to differentiate itself.

4. Enterprise resources and capabilities: Enterprises need to evaluate their own resources and capabilities to determine the most suitable channel options. For example, if the company lacks sales personnel, then it may be necessary to choose the first sales channel to reduce the cost of sales.

5. Cost and profit: Enterprises need to consider the cost and profit margin of various channels to determine the optimal channel choice. For example, if the cost of a sales channel is lower than that of a retail store channel, then a business may choose a sales channel to improve profits.

Channel members include producers, intermediaries, consumers or users, and other members.

About channels: Distribution channels refer to the entire channel connected by the various intermediaries through which a product or service flows from the manufacturer to the consumer (user). The distribution channel is about getting products shipped in the right quantity, at the right time, and in the right place.

Brick-and-mortar distribution channels are particularly well-suited to online marketing. The ability to place orders electronically and increase the speed of communication via the Internet has reduced the inefficiencies, costs and surpluses of marketing channels. At the same time, it speeds up delivery and improves customer service levels.

The interactive nature of the Internet allows companies to develop close relationships with members of their chain. Allowing merchants to obtain data on customer transactions is conducive to promoting better coordination of marketing channels. By knowing electronically what the company's customers are ordering, the company can know exactly when to ship the ingredients to meet demand, allowing them to reduce the inventory on hand, which reduces the company's transportation costs and makes it more competitive.

For example, Walmart exchanges data with Procter & Gamble and other producers on inventory levels and product accessibility, thus forming partnerships that maximize competitive advantage opportunities and reap the benefits of all its chain members. As the Internet provides the necessary active cooperation and communication, the management of the ** chain has been strengthened.

Summary. Paths chosen by marketing channel members:1

Advertising or reference books. 2.Advertising Agency Consulting 3

Hold or participate in product exhibitions and trade fairs4Online Enquiry 5Peers, friends introduced 6

Go to the sales site or conduct professional wholesale market research.

What are the avenues chosen by marketing channel members.

Paths chosen by marketing channel members:1Advertising or reference books.

2.Advertising Agency Consulting 3Hold or participate in product exhibitions and trade fairs4

Online Enquiry 5Peers, friends introduced 6Go to the sales site or conduct professional wholesale market research.

The importance of the selection of marketing channel members is closely related to the degree of development of the market economy. The choice of marketing channel members is also closely related to the distribution density of the enterprise. "Channel is king" and "terminal wins" all illustrate a problem, that is, the importance of channel members and their choices.

1. Fully consider the advantages and disadvantages of different types of distributors when performing various tasks.

2. Pay close attention to the distribution channels used by competitors and what constraints they have on the enterprise.

3. Adapt to the requirements of the general environment. When the economy is not at its strongest, it is necessary to push products to the market in the most economical way, and use shorter gathering channels to cancel some services. Legal requirements and other constraints are also taken into account.

Channel. It usually refers to a canal, a ditch, and a channel for the flow of water. However, it is now introduced into the commercial field, the full name is the distribution channel (place), which by extension means the commodity sales route, which is the circulation route of the commodity, which refers to the manufacturer's goods leading to a certain social network or selling to different regions to achieve the purpose of sales.

Therefore, the channel is also called the network. According to the length of the channel, there are long channels and short channels; According to the width, there are wide channels and narrow channels.

Briefly describe the factors that should be considered when choosing a distribution channel.

View Answer Analysis 【Correct Answer】 Factors that should be considered when choosing a distribution channel:

1) Customer factors: the nature of customers, the number of customers, the geographical distribution of customers, and the purchasing habits of customers.

2) Product factors.

3) Middleman factor: the middleman is a bridge between the manufacturer and the customer, if the middleman can better cooperate with the producer, and widely contact the customer, the manufacturer can hand over a lot of sales functions to the middleman, using a longer distribution channel; If the intermediary is not able to effectively implement the manufacturer's intentions, the producer has to take on more of the sales function itself and use shorter distribution channels.

4) Competitive factors: Enterprises should also consider the channel situation of competitors in the design of distribution channels, according to the company's instructions.

The idea is that a different distribution channel from the competitor can be adopted or the same distribution channel can be adopted with the competitor. The use of different distribution channels from competitors is conducive to avoiding strong competitors, finding a unique way to obtain channel advantages; The use of the same distribution channels as competitors requires sufficient products and financial strength of the enterprise.

In order to compete with competitors, it is beneficial for customers to make comprehensive comparisons.

5) Corporate factors: The strength of the producer and its ability to control the channel will also affect the choice of distribution channel.

If the manufacturer has a strong strength, a wide range of products, and a strong desire to control the channel, it is generally necessary to use shorter, direct distribution channels. If the enterprise has limited power and a low desire to control the channel, it can use indirect, longer distribution channels to facilitate the enterprise to concentrate on production.

6) Environmental factors: The external environment will affect the choice of distribution channels. For example, in a recession, raw.

Producers generally want the most economical way to get their products to market, and the use of direct and shorter distribution channels can eliminate some unnecessary service fees and reduce costs.

Answer Analysis] See textbook p269-271. Late shouting.

Summary. Hello! Dear, I'm glad to answer your <>

When choosing a channel member, you should consider the following factors:1Professional Competence:

Channel members' work experience and qualifications will directly affect the effectiveness of their promotion and sales of products or services, so their experience and historical performance in the field should be considered. 3.Web Resources:

The network resources, connections, and influence of channel members in the field are also important factors in the selection. 4.Market Understanding:

Channel members need to understand the market trends, customer needs, etc. of the markets they serve to help businesses adjust their products and services according to market demand.

What factors should I consider when choosing a channel member?

Hello! Dear, I'm glad to answer for you [Kaiji Spring Heart] <> the following factors should be considered when choosing channel members:1

Experience and Qualifications: Channel members' work experience and qualifications will directly affect the effectiveness of their promotion and sales of products or services, so their experience and historical performance in this field should be considered. 3.

Network resources: Network resources, connections, and influence in the field are also important considerations for channel members. 4.

Market Understanding: Channel members need to understand the market trends and customer needs of the markets they serve to help companies adjust their products and services according to the market demand.

5.Integrity: The integrity and reputation of channel members will directly affect their promotion and sales effectiveness, so they should be strictly investigated and evaluated.

6.Cost and profitability: Enterprises need to consider the cost and expected profit of selecting channel members to ensure that the business receives sustainable pre-revenue benefits.

7.Willingness to cooperate and common goals: channel members should have common goals and aspirations with the enterprise, be able to cooperate with the enterprise for a win-win situation, and establish a long-term and stable cooperative relationship.