How to write advertising copy for cosmetics, skincare copywriting is short and appealing

It depends on the group you are targeting, the efficacy of the product, and what kind of publicity effect you want to achieve.

Prepare Coptis chinensis according to the amount you need, then mix in a small amount of water, stir well, apply directly to the acne area on the face, apply it for half an hour, and then wash it off. Coptis chinensis can comprehensively condition the skin and effectively remove acne caused by fire. It's not bad to watch the "Liu Zixuan Jianxing Road", and then I did it, and now my face has returned to the same good as before.

It is necessary to pay attention to going to bed early, sleep is a process of self-repair of the human body, of course, it is also a process of detoxification and cell renewal, and toxins will accumulate if you do not go to bed early, which should also be noted, it is recommended to sleep at 10 o'clock at night, and it is of course better at 9 o'clock.

Skincare copywriting is short and appealing, and you can write about the benefits that skincare products bring to you, such as skincare experts, beauty codes. An extra layer of protection for your skin. My skin's secret, your girly feelings.

1. Skincare expert, beauty code.

2. Give the skin an extra layer of protection.

3. My beauty secret, your girlish feelings.

4. Natural moisturizing, beautiful and eternal.

5. Choose every day in one second.

6. Beauty doesn't need "makeup", only admiration without makeup.

7. I love myself forever.

8. Add vitality to cells and beautiful face.

9. Be confident in every step and keep your youth forever.

10. Create ageless skin.

11. May you rejoice, cardamom has an appointment.

12. Know the beauty of the skin, and the famous prescription of rare herbs.

13. One-step skin care, beautiful as ever.

14. Beauty supreme, extraordinary and noble!

15. Natural herbs, eternal beauty!

16. Beauty becomes eternal beauty in an instant.

17. A moment of leisure, 100% beautiful.

18. From the inside out, the charm is infinite!

19. Naturally condensed, with a lot of charm.

20. Age-specific skin care, lifelong beauty.

A lot of copywriting has been shared so far, but there is no cosmetic copywriting yet. And cosmetics is a very important category, especially many WeChat*** are selling cosmetics, so let's talk about cosmetics copywriting.

<> before talking about copywriting, let's talk about why girls wear makeup? Beauty is an eternal pursuit, women are very concerned about what others say about their appearance, and they are insecure about their appearance. Because of this, the queen keeps asking the mirror.

Who is the most beautiful woman in the world? How to Write Copywriting for Cosmetics? Cosmetics advertising is an expectation of beauty.

They make you feel inferior by comparing your appearance to the beautiful female models in the ads and suggest that if you stick to them, you might become as beautiful as they are.

The process of finding self-suggestion makeup through the ritual of makeup can be as short as five or six minutes or as long as twenty minutes, and you have to know which one to use first and which one to use later, so makeup is actually very cumbersome. That's why most men don't like to wear makeup. It's not just the copywriter who says it, we have to think clearly before writing the copy, who is the copywriter for?

Who are our target customers? What are the characteristics of our target customers? However, when we judge or write copy, we rarely conceive the structure of the copywriting from the perspective of the target customer, resulting in the copywriting having no style, no personality, and no place to attract consumers.

A lot of copywriting is aimed at:"All women"、"All students", even"Everyone"。The scope is too wide, and many people in the copywriting are not necessarily potential customers, nor do they necessarily have the corresponding spending power. With such a wide range of target user positioning, it is difficult to truly capture the precise customer.

Therefore, when thinking about the question of who to say, we must refine the crowd and analyze it layer by layer. For example: Target customers of delicate skin care cosmetics choose target customers:

Women choose target customers: women aged 25-50 choose target customers: middle- and high-income women aged 25-50.

When writing a cosmetics plan, you must pay attention to the details, but also write the brand problem, but also write the efficacy of the cosmetics, but also write the best problems of the cosmetics, and also write out the loopholes, and also write your name on the plan.

It must be written from the ingredients, efficacy, brand power, outer packaging, and applicable age of cosmetics to highlight the power of the brand and the role of cosmetics, so as to be able to write a good copywriting of cosmetics.

First of all, you should also write the brand of cosmetics, then write its function, it is best to make a comparison, then write its advantages, and finally write its price.

First of all, you should also write the brand of cosmetics, then write its efficacy, preferably to make a comparison, then write its benefits, and finally write his **.

We must grasp the key points, highlight the characteristics of cosmetics, and also capture the psychology of consumers, and we must write in the way of hunger marketing.

1. Point out the benefits. When consumers buy a product or service, most of them care about the benefits. Once this interest relationship exists, it is easy to make purchases.

2. Copywriting packaging. As the saying goes, people rely on clothes and horses to rely on saddles, and dogs run happily with bells. When you go home for the New Year on a blind date, do the seven aunts and eight aunts also require you to dress well before you can go out to meet people. In the same way, good packaging is indispensable for a product to sell.

3. Scene hints. At present, it is more popular to write scene-based. The biggest advantage of this kind of copywriting is that it is time to remind consumers that it is time to use their products, which implies that the originator of the cosmetics industry is undoubtedly Dabao.

4. Assert value. A brand that can move people's hearts must be supported by strong values. Generally speaking, there are two kinds of value propositions, one is to make a fuss about the product, and the other is to emphasize the spiritual pursuit level.

The socksiness problem is divided into 3 steps:

1. Sort out the main features of your skincare products.

Since it is a skin care product, it must have the main function of the product, that is, what problem is the purpose of research and development to solve? You have to find out the main features. For example, whitening, freckle removal, hydration, etc., the first step in writing is to make this point clear.

If you have more product features, then it is recommended that you compare with the same type of products and highlight your advantages, such as the same function, then you should highlight your advantages or your after-sales service advantages.

2. Find the main buyers of your skincare products.

On the basis of the first step, the next main task is to find out who is the main buyer of your product? How to find your buying crowd, here is a very effective way for you to refer to. The core of this method is scenario-based, that is, to find out in what kind of scene, which people will have skin care problems, and your product just happens to solve this problem, which is the appropriate scenario.

For example, when you travel in summer, you will need sun protection, and when you go out in winter, you will need to be warm and hydrated.

3. Combine the main characteristics of your skin care products with the people in demand, and show them through the way of content.

The last step is to talk about the main features and functions of the product you discovered earlier, and combine the second step through copywriting, so as to reflect your product and attract the attention of potential buyers through the presentation of aggressive content. At this time, if you are selling your product through an article, then you must have a successful title to attract the reader's attention and express the benefits of your product, so that the reader will want to read your text and be able to find the answer to the problem. For example:

When you go out for sun protection in summer, one so-and-so is enough; So-and-so solved the problem of my winter ** dryness, and so on, and the above examples all convey a basic concept, what kind of problem can so-and-so solve, and you can start with a story inside, and finally add your product.