What a competent SEO employee needs to know

QHAQE to improve the weight of the important start from the internal station, first optimize the internal station, and then optimize the external station, improve the weight of the weight is not overnight, the weight algorithm is comprehensive, including the content is too wide, domain name age, domain relevance, domain name length, site structure, home page layout, content quality, external link quality, number of external links, etc. If you want to increase the weight, start from the inside. 1. The quality of the content.

Then our content must revolve around optimization, and try to describe every aspect of "optimization". The text should be rich and accurate, so that the potential needs of most users who search for "** optimization" can be satisfied. Of course, we can only generalize about most users, because it is impossible for a single page to meet the needs of all users searching for that term.

This is unrealistic. What we can do is be as detailed and comprehensive as possible. For example, the development history, history, and characteristics of optimization, and of course, links to optimization skills, tutorials, etc.

2. The frequency of updates. The update frequency refers to the number of updates per day, but it can also refer to the number of weekly or monthly updates. It is mainly decided according to the industry and the amount of information provided.

The number of updates is based on the quality of each article. If the quality is too poor, then no matter how much you update, the long-tail keyword will not rank well. 3. The existence time of **.

The existence time is from the time when you** were included to the present, of course, this combination of snapshots has always been a snapshot. The shorter the snapshot update cycle, such as once a day, then such a site is recognized to a certain extent. But it has to be maintained for a long time, and that's the most important thing.

This is undoubtedly equivalent to a public evaluation of an industry celebrity for a novice in the industry. We know that if everyone around you in life says that you are a very good person, then you have undoubtedly become a well-known person in your life circle. Recognized.

Actually, it's the same. Of course, it is not a question of the number and number of reference links, the more the number is theoretically the better. But a high-quality backlink is not proportional to one or a few low-quality backlink references.

Tends to be the higher the quality and the more relevant the better. That's why we say that the more authoritative it is, the more credible it is. Therefore, it is normal for 1 external link to be worth 100 or hundred.

Of course, these theories are not lectures, but are derived from a lot of webmaster experience and practical experience. 5. The result level of **. The hierarchy of results is an easy problem to ignore, because no one thinks that search engines can also recognize the good and bad of a hierarchy of structures.

Indeed, it is difficult to tell whether a ** is good or bad at once. Because good or bad is not known at a glance, that would be too subjective. The good and the bad are based on the data.

Practice has proved that the time spent on the page and the comprehensive click-through rate (PV) of the page can indicate the quality of a web page, of course, we can't compare the homepage and the content at the same level, which is unfair. spegh

1. Understand ****, basic knowledge of servers.

3. User demand research, Internet product research, keyword research and rent research, web technology research. It is necessary to understand what kind of keywords should be presented in what kind of product form, and what kind of pages can support what kind of keywords.