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1. Membership card strategy: For example, the original price is 60 yuan, and the membership card is 400 yuan 10 times, which seems to be discounted, but in fact, according to 60 yuan each time, customers may not come again after three times, but according to the model of membership cards, customers have developed consumption habits, and basically will continue to renew, and the membership card model has improved the long-term profitability of children's parks.
2. Improve the level of service: before the opening of the park, we should do a good job in the recruitment and training of store staff, the first impression of the children's park is very important, and we must show a good service face when it opens, so that there will be more repeat customers.
3. Decoration and equipment: Decoration and equipment together constitute the image of children's paradise. It is best to decorate in a central style, where all the details match the theme and are able to make an impression; The device needs to choose a novel shape, novel type of play, because children's vision is more developed than adults, so their sensitivity to color is much higher than adults, and the color of the device can be selected to be colorful and attract children's attention.
4. Publicity and promotion: Children's paradise can only attract more new customers by improving its popularity, so it is necessary to work publicity and promotion, and can improve its popularity and bring more customers by distributing leaflets, holding activities, and sending small gifts on WeChat.
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For indoor children's playgrounds, the site is the most important and necessary condition for the success of the operation: the site is best concentrated in the vicinity of large shopping malls or dense large communities. Make sure you're popular. I have some suggestions about the inside of the mall:
1, the shopping mall should have some grades and brands, enough popularity, so that there will be enough consumption capacity of the crowd, if the level of the shopping mall is low, it will also bring your playground to the low grade, low-level playground will not have a good business, if the popularity is not strong, the traffic will not go up, of course, there is no way to make money.
2. Playground equipment should be novel, like some of the previous naughty castles and the like are now outdated, some amusement equipment in Beijing's playgrounds, such as inflatable castles, coconut tree shirts sooner or later, treading wave waterbeds, etc. are relatively new recently, and children like them. There are also scenario simulations, and some board games are novel children's playground protagonists.
3. The rent of the shopping mall should be controlled within 30% of your income, and this kind of business can be considered to be done.
At present, there is a lot of market for indoor or Li Nei children's playgrounds, especially in the north, spring, autumn and winter are longer, and children spend a long time indoors, so many parents will take their children to indoor playgrounds to play when they can't go out, which will also increase children's ability to socialize and climb.
As long as the venue is found well, children's indoor playgrounds are still very promising.
I want to respond to the promotion of the grandchild opening activity in some way, so that parents can bring their children to play.
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Children's parks are not doing well, and we must first analyze why this is happening.
1. The reason for the venue is the frequent reason for the business problems of many children's parks, which may be that the venue is too biased, the positioning of the children's park is inconsistent with the surrounding area, or it may be that the transportation is inconvenient, resulting in customers being unwilling to take them to the children's park to play;
2. Secondly, it may be caused by the high price, which is difficult to retain customers, and it is still decided according to its own equipment, location, and the consumption power of the surrounding people;
3. The level of service may also be a factor affecting the business, such as the attitude of the clerk, whether the customer is warm, and whether the service is humane enough.
4. Whether it is because the equipment is old and the appearance is not novel enough, which leads to the child's low interest.
So what can I do to get back quickly?
1. Membership card strategy.
For example, the original price of 60 yuan, membership card 400 yuan 10 times such a model, seems to be discounted, in fact, according to 60 yuan each time, customers may come three times and no longer come, but according to the model of the cavity rental card, customers have developed consumption habits, basically will continue to renew, membership card model to improve the long-term profitability of children's park.
2. Improve service levels.
3. Decoration and equipment.
Together, the decoration and equipment form the image of a children's paradise. The decoration should be carried out in a central style, and all the details of Xunyuan Lao are matched with the theme and can make a deep impression; The device needs to choose a novel shape, novel type of play, because children's vision is more developed than adults, so their sensitivity to color is much higher than adults, and the color of the device can be selected to be colorful and attract children's attention.
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First of all, to do an indoor children's park, it is necessary to investigate the dense population of the shopping mall, and the consumption level should also be considered. At present, people's living standards have improved, and people's requirements for quality of life are very high.
Secondly, this depends on whether there is industry competition around you, if there is, you must increase your promotion efforts, and the equipment should attract the attention of children. Whether the color is bright or not is a very important selection factor. This requires you to investigate the acceptance of Naughty Castle in your neighborhood.
Now there is no business in this society that does not make money, only people who do not know how to do business.
The choice of formal enterprises need to be comprehensively considered, enterprise products, enterprise strength, corporate credibility, etc., Guangzhou Shepherd Boy has been naughty castle for 11 years, has its own design and research and development of integrated enterprises, passed the ISO9001 quality management system certification. Products are exported to Europe, Russia, the Middle East, Southeast Asia and African countries and regions. There will be no shortage of materials due to shortages, ensuring that products can be delivered smoothly.
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Not bad, but most of them are opened at home, which is very informal.
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The main aspect of the member children's contest is publicity.
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The business of the indoor children's park is not good, it may be that the location of the venue is remote or the amount of ** around is small, but since the park is already open, the following suggestions provide reference:
2: Distribute more flyers or give gifts to children in the surrounding communities to deepen the impression of children.
3: Regularly hold children's competitions to enhance the popularity of the park and let parents see what their children can learn.
I hope that your business can be good if you do these things well!
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In "Romance of the Three Kingdoms", Zhuge Liang is the author who exerts the most effort and deepest feelings, and is also the character who occupies the most space in the work, so some people say that Zhuge Liang is the real protagonist of "Romance of the Three Kingdoms". This also clearly reflects the author's local concept of Luo Guanzhong.
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Here's how to attract popularity to indoor children's playgrounds:
1. Safety and quality first.
There is no market without good products, only product quality can gain a firm foothold in the children's park market, occupy a place in the wave of the children's park market, and win the trust and support of parents and children with high-quality amusement equipment.
2. Pay attention to hygiene.
Parents who bring their children to play in children's playgrounds definitely do not want their children to play in dirty places, so that children come in white clothes and walk in black clothes.
3. Service in place.
Indoor children's playground belongs to the service industry, so how to do a good job of service, so that the service in place is naturally what we must consider. For example, hire an amiable and responsible caretaker to take care of the children who come to the children's playground to protect them from injury; There is also a rest area for accompanying parents, where wifi and sockets are installed.
4. Do more activities.
Themed events are one of the most popular and effective ways to focus on popularity, and a good themed event will make your children's playground popular.
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What causes it? Is it the reason for the venue? Or is it the reason why there is more competition among peers?
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There are three reasons why the park does not make money and loses money
First, there is a lack of investigation and a lack of clarity in the situation.
The huge children's consumer market has laid a good foundation for the profitability of children's parks. However, due to the rapid popularity of the children's park, it has attracted many novice investors to join. Many investors who don't know about the children's park industry seek welfare in order to occupy a place in the big cake of children's parks.
In the case of not knowing the children's paradise industry, blindly following the trend of investment, and finally losing money due to poor management!
There is no industry that can make easy money casually, and Children's Paradise is no exception. Before investing in children's parks, investors must do a good job of industry analysis and investigation, such as the market situation, the environment of the business site, the number of target customers, peer competition, peer business projects, etc. Do your market research and don't blindly follow the trend.
Only by accurately grasping the market can we avoid misunderstandings and achieve greater profits for our own paradise.
Second, the positioning target is large, and the equipment is not attractive.
Children's playgrounds should have a clear understanding of their own positioning. Some entrepreneurs invest indiscriminately, thinking that the bigger the park, the better, and the park area is too large, but the local target customers are not so large, and finally the park's operating costs are greater than the profit income, resulting in a loss-making situation. There are also some operators who do not have a clear target customer positioning, and buy amusement equipment indiscriminately, regardless of the children's preferences, and as a result, the equipment is not attractive, and the popularity of the park is not good, resulting in a loss.
Before investing in children's parks, investors must clearly know their own park positioning according to market conditions, and plan the most suitable investment plan for the park according to market conditions to reduce investment risks.
3. Do not actively operate.
Many investors think that after the opening of the children's park, they can sit back and wait for a profit. At the beginning, the park was still very popular because of its freshness, but in the long run, when the enthusiasm of consumers waned, the park remained unchanged, and there was no popularity, no profit, and money loss.
If children's parks want to develop and make profits for a long time, they are indispensable for management. In the face of the rapid development of children's parks, more and more investments have been made to join the children's park industry. In order to achieve long-term development and profitability in this era of increasingly fierce competition and rapid development, park operators should have a plan to manage the park, enhance the popularity of the park, cooperate with other stores to expand customer channels, attract more customer members, and enrich the functional modules of the park.
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Children's parks rarely lose money now, right? The Kid's Park near my house feels hot.
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I'm guessing: is location a big part of the reason?
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