How to reduce risk by investing in an indoor children s playground

With the development of the economy, the two-child policy has been opened. The children's playground market is at the peak of rapid development, and many investors are attracted to invest. But we all know that investment has more or less risks, so for entrepreneurs who invest in children's parks, how to minimize the risks?

The following will explain to you the aspects that need to be paid attention to to reduce the investment risk of children's parks.

First, the site selection.

The quality of the site selection determines whether the children's park can be operated for a long time. Therefore, investors must do a good job of market research when choosing a location for children's parks, and understand the economic consumption level, education level, number of children, and the number of children's parks in the surrounding area. Generally, where the amount is small, there are many peers around, and there is great competition, the greater the investment risk, and vice versa.

It is best to choose a shopping mall or a community where children are concentrated (at the entrance and exit of the community or the only way to go), schools, early education institutions and other places, so as to ensure the source of customers first.

Second, store decoration.

A children's playground with a beautiful environment will make people feel more comfortable and make customers not want to go and continue playing. Therefore, investors should pay special attention when creating and decorating children's parks. Don't follow the trend and imitate, being homogenized has no own characteristics.

It is necessary to choose the style of creating your own park according to your own venue, surrounding market research, crowd style positioning and other factors.

3. Equipment selection.

The safety of children's park equipment is the basis for determining the success or failure of a children's park, and the novelty of the equipment is the length of the park's visitor flow and popularity. Investors must pay attention to the safety of the product when choosing equipment, whether the quality is passable, and there is no harm to children. Then, according to the market research, choose the equipment with high novelty and popularity that is suitable for your own park to combine and match.

4. Management services.

The quality of a store's management service is the key to determining whether it can get customers to consume again and have a good reputation. Therefore, investors cannot ignore the management service work. In terms of management, there should be order, process and standardization to ensure that customers enjoy high-quality service treatment when playing.

The above is an introduction to a few ways to reduce the investment risk of children's parks, I hope to help you.

With the continuous expansion of the children's market, the development of the children's paradise industry is getting bigger and bigger! Many investors are attracted by the broad development prospects of children's parks, and they have chosen the indoor children's park industry to invest and start businesses. However, there are certain risks in investment, how to reduce the risk of investing in indoor children's parks?

Today, Youyougu Children's Park will analyze it for you.

If you want to reduce the risk of investing in an indoor children's park and make the park profitable for a long time, you need to do the following before investing:

Market research: In order to reduce investment risks, you must first have a certain understanding of the local market industry, such as the number of local population, and the number of target customers? What do customers like?

Acceptance of children's playgrounds? Are there peers around? Is there a lot of competition?

Whether it is suitable for the operation of indoor children's parks, etc., only by understanding these situations can we better plan the investment plan and minimize the investment risk.

Location: You must know that the geographical location of the indoor children's park is extremely important, and it is related to the later profitability of the park! Generally, the indoor children's park will be operated in a place with convenient transportation and passenger flow, such as shopping malls, supermarkets, and nursery schools.

This solves the problem of profitable passenger flow in the later stage of the park.

Equipment configuration: The equipment configuration in the indoor children's park determines whether customers choose the park and come to play! Invest in the selection of equipment configuration in the park, to choose safe amusement equipment, after all, safety is the most important!

Secondly, according to the market research, the customer's preferences, age stage, opponent equipment configuration (do not follow the trend indiscriminately, resulting in customer diversion), and what are the new popular amusement facilities in the market, etc.! Reasonably match the amusement facilities of the park, create an exclusive park with its own characteristic style, create a good foundation for the later stage of the park, and attract more customers.

Choose a plan that conforms to your own positioning, equipment configuration can not be blindly followed, site design and planning, and park decoration should not be luxurious.

1. In terms of site decoration, it is necessary to choose a scheme that conforms to its own positioning. The design of most children's parks is pieced together with pieces of models, which loses its creative characteristics, so the design must be combined with its own planning, and cannot purely imitate the surrounding peers.

2. The configuration of children's amusement equipment should not be blindly followed, and the optimal combination should be carried out with the mode positioning of "selecting customers first and then selecting equipment". It is necessary to pay attention to training, and at least spend more than one-third of the energy on training to build a high-quality management team. In this way, in the later operation, they can show their advantages and stand out in the peer competition.

3. Looking for a good site, site design and planning must find a company with overall strength, just like decorating a house at home, the design scheme of a large company and the design scheme of a small company are different, and the design of most children's parks is hung with a piece of model pieced together, losing its creative characteristics, so the design must be combined with its own planning, and cannot purely imitate the surrounding peers.

4. Investors should not only focus on immediate interests and fall into homogeneous competition, so that the paradise can not make profits for a long time; In the process of planning an indoor children's park, don't blindly seek big, according to your own budget and local passenger flow, the park decoration should not be luxurious, the theme is bright, bright colors, full of childlike fun.

If you want to minimize the risk of investing in an indoor children's amusement park and let your indoor children's park continue to operate for a long time, you should start from the following aspects.

Geographical location: The geographical location actually has a certain commonality with the convenient transportation. Secondly, there is also the demographic structure, for example, for example, most of the people in this area are college students, which is certainly not the best place for the operator to choose the location of the park.

Market research: When competitors and operators choose an address, they must investigate the strength of competitors within a range of three kilometers, and can make targeted plans for the next step. But when the strength of the competitor is very strong, you have no way to break it, and you do not have the strength to fundamentally defeat him, the choice of this address must be cautious.

Equipment configuration: For a long time, indoor children's park investors will routinely inspect peers or competitors before opening a store, if you just follow the trend to imitate, you will invest in a children's park with no characteristics, but if you consider what else this children's park has not done, I believe you will invest in a unique children's park. Investigation can only understand the appearance of others, but the essence of other people's places cannot be seen, and the focus is on operational data.

The answer upstairs is good, but it's more theoretical, and I'll add a little bit of dry stuff:

1. Site selection: If the site selection is successful, the business will win half of the business. Investigate the surrounding target customer groups and calculate the market potential;

2. Positioning: The characteristics of consumer groups in the surrounding market? How many competing brands are there? What about their price points? ——According to the reasonable positioning of the market, avoid too low or too high, and avoid the site being too small or too large.

3. Marketing: Price reduction is not necessarily a good thing, discount is not necessarily a good thing, 7% off and buy 2 get 1 free are two different things. There is a world of difference between savvy marketing and ordinary marketing and no marketing, and the effectiveness of store operation.

4. Cooperation: customers are traffic, develop more entrances, and earn more income. There are ...... franchise stores that cooperate with real estate companies, mother and baby stores, and children's clothing storesAs long as you can think of, sell some vouchers and be mutually beneficial.

5. Conversion: In addition to tickets, you can also develop a variety of profits**. For example, water bars, toys, children's books, children's photography, parent-child activities, birthday parties, and ......Every flow is voluntary, don't waste it;

6. Tracking: Customers who have been here, collect as much information as possible, gender, name, birthday, contact**, home address, do not leave any one behind. Sometimes it only takes a greeting text message to sell an annual card of thousands of yuan;

7. Management: What image does a store give to customers, whether it can obtain secondary consumption and good reputation, and management work cannot be ignored.

I'm a member of the network department at Kid's Park and I'm happy to answer your questions.

Children's Paradise Investment Risk Analysis:

First, the concept.

Investors can't just focus on profit. Of course, we know that choosing the ideal investment project is to make a profit, but it is absolutely short-sighted to quickly fall into the homogeneous competition with peers at the cost of short-term profit-seeking.

2. Site selection analysis.

The project needs to start with the site selection, and finding the site is very important. The risk analysis of children's park investment should analyze: urban consumption level, population structure, geographical location, rent level, whether the exchange is convenient, the strength and risk evaluation of cooperative businesses, the distribution of surrounding consumer groups, kindergartens, early education centers, children's photography and a series of related businesses, and the most important thing is the distribution of competitors, fees and business conditions.

Children's Paradise Investment Risk Analysis:

Regarding the rent level, when I usually examine the project, most of them are non-working hours, so I often see a lot of parks overcrowded, but few people notice that Monday to Friday, when it is empty. If you only rely on weekends to make profits, the profit can be imagined, and it will definitely not be high. Children's park investment risk analysis, so when talking to the shopping mall, you should consider clearly, how much does the average day cost?

If it is calculated according to a single charge, how many children need to come in to play in order to protect the capital? How many children can you attract when it's not a holiday?

The charging situation of competitors and the level of urban consumption are very limited to a single price, and if the surrounding area is only charged 20, if you want to charge 40 times, it is doomed to failure.

3. Marketing.

Don't blindly "free", but choose the right marketing method.

Avoid plagiarism and copy the marketing plan of your peers or peers.

Do whatever it takes to retain your customers, such as running offers**, themed events, etc.

The price cannot be changed at will.

Fourth, the traditional children's park business model is not suitable for the modern competitive market.

The basic creative new concept of the new generation of children's amusement parks: with children's edutainment and entertainment as the main body, and the planning of some consumer entertainment supporting projects as an important auxiliary, this will help investors get better development.

To do a good job in integrating site planning and choosing children's amusement equipment, it is necessary to decide according to the "local market and venue positioning and consumer groups" (the key is to be suitable for yourself), rather than according to the sales market of children's amusement equipment.

Supporting other simple entertainment and consumption items, such as booth games, indoor small and medium-sized game items, etc.

Rational use of space, the use of three-dimensional and plane planning combined, each space as much as possible to use as a selling point and profit point.

What business to carry out risk analysis, any industry has risks, if you don't do it, you never know where the risk is, the process of experience is a valuable wealth, timely lessons and experience, for the future better business development to lay the foundation.

The risks of children's playgrounds are mainly due to their own risks and market risks.

Own risks include cost analysis and operational risks, in the case of risk control, to reduce the risk of children's park investment needs to consider the control of costs, and many costs are outside the budget, reduce cost operations, streamline operations, improve the efficiency of operation and management, do not procrastinate, do not blindly expand, lean army and streamline administration.

Market risk is mainly peer competition, especially in the face of the current social situation and market competition, the potential for more unstable deep-seated factors, in this case, the potential risk increases, to avoid peer competition, it is necessary to improve their own strength, do not push the store, do their own things, serve attentively, do a good job of publicity, sell the best services and products, so that there is no worry about market risks.