Why do some people choose such a way as network marketing, and what are the benefits?

The web is growing rapidly and is a great platform. The best example of network marketing is "Vancl". Look at it without a brick-and-mortar store, but the business is doing so well.

That's the benefit of online marketing. - I'm not talking about pyramid schemes. Some MLM organizations also call themselves network marketing, which is ridiculous.

1) Analysis of the political environment.

At present, China has implemented "informatization to drive industrialization" as an important strategy. Moreover, China's computer information network policies and regulations are constantly improving, and the policies and regulations that are being applied include international domain name rules and regulations, domestic domain name rules and regulations, and other Internet rules and regulations. In a political sense, China's Internet may not be as free as that of Europe and the United States, but perhaps it is for this reason that China's Internet is more suitable for e-commerce than in Europe and the United States.

2) Analysis of the economic environment.

With the rapid development of the Internet, people's living water products continue to improve. More and more people have access to the Internet. In terms of the Internet services business:

E-mail, search engines, online banking, online transactions, online advertising, online news, online games and other services are still developing rapidly. Internet applications have broad prospects in depth and breadth, and there is a great demand for both pure online application business and offline interaction with the industrial chain of traditional business. This also requires the vast number of Internet companies and other traditional industries to study the consumption needs of netizens, and provide a variety of richer online services led by the needs of netizens.

3) The cost of network marketing is low and the platform is low, which is an opportunity for some creative people who lack funds.

4) The use of e-commerce is becoming more and more extensive, and the use of network marketing can improve the company's influence and reduce the budget.

What are the characteristics of network marketing:

1. Network marketing is not limited by geography and time: network marketing is not limited by geography like traditional marketing, it can query your products as long as users are on the network, which is equivalent to a full range of promotion for your brand. Traditional marketing can not be open 24 hours a day, while network marketing can be open 24 hours a day, as long as the normal access, users can generate transactions on the network, **class** is like this.

3. There is a large space for the development of network marketing: now the network is getting wider and wider, and more and more people are querying things and buying things on the Internet, so the growth space of network marketing is very large.

5. Network marketing is highly targeted: network marketing is one-to-one, network marketing is only to bring consumers, consumers choose whether to trade independently, and the space for consumers to choose is far greater than that of traditional network marketing.

6. Strong ability to interact with customers in network marketing: network marketing is interactive, can interact with buyers and sellers in a timely manner, and can be chatted, unlike traditional marketing, which can only be consulted and traded.

7. Network marketing has a strong technicality: all technology is inseparable from computer and network technology, whether it is a website or third-party certification, there must be a certain network technology as a support.

8. The multi-quality nature of network marketing: the traditional marketing method is inseparable from sending leaflets, and the better ones are advertised on TV or bus stops, this promotion method is relatively single, and network marketing can use a variety of means, text, **, sound, animation, etc.

What kind of online marketing is the most effective? Today, combined with my 10 years of marketing experience, I have summarized the following 4 network marketing models for you, hoping to inspire you.

1.Advertorial Marketing

This kind of promotion is the most effective and safest way, not only because the influence it brings is irreplaceable, but also because search engines love this marketing model, therefore, advertorial promotion is worth a try. Like now, many companies are using the model of advertorial promotion, which not only lays the myth of the marketing industry, but also becomes a miracle in the industry.

.Q&A promotion

The highly interactive Q&A class can make the company's information spread quickly, however, this kind of ** has very high requirements, such as knowing, knowing, etc., which has a very large influence, but the audit is also extremely strict. Especially know that it's not as easy as it was at the beginning, you can't just bring links, and you can't advertise too obviously, otherwise it will be deleted.

Forum Marketing

Although the promotion of the forum in recent years has not been as popular as before, it is not so declining. On the contrary, forum promotion, as one of the main marketing models in the early days, was a good channel. Its basic influence is also very large, and the audience is very wide.

However, some well-known forums are not easy to register and maintain, and they may be banned if they are not careful. So in the early stage, I can only try to raise a few forums to see.

4.New Marketing

Now the new ** is developing very rapidly, which is also an emerging promotion model. But it's also because there are too many channels, so we are more time-consuming and laborious in screening, and different channels are different, and it takes a lot of effort to find out the channels within your budget. I thought so before, but since I went to the ** channel aggregation platform, these problems have been solved very well.

For example, I recently used it for promotion to the companyMedium boxThere are a lot of first-hand media fiber embedded in it, and one-click press release covers the whole network portal**, not only does it not need to take time to screen, but also the press release ** is cheaper than the market. Now they just do the May Day event, and during this time, the newcomers have coupons and gift packages, which I envy.

So today's content is shared here, the specific one is more effective can be combined with yourself, and if you are interested, you can like it and go

1. B2B model, such as Bird Hall without Alibaba;

2. Entertainment economic model, such as event marketing;

3. New direct sales model, such as mobile phone industry sales;

4. Chain Fumin mode, such as Gome and Suning;

5. C2C e-commerce model, such as ** and Yitao;

First, network publicity is the most dynamic consumer group of multi-dimensional publicity.

Second, the production cost is low, the speed is fast, the change is flexible, and it has interactivity and depth.

3. It can carry out perfect statistics, has a high degree of audience attention, has a wide range of communication, and is not limited by time and space.

Fourth, it is repeatable and searchable, and has strong service, and network publicity has become the general trend.

5. Network marketing is an integral part of the overall marketing strategy of the enterprise, and the network marketing is carried out to achieve the overall business objectives of the enterprise.

The various activities of using the Internet as the basic means to create an online business environment are a broad term, and from the current business point of view, the network business.

Sell products that cover a wider range of networks and launch Internet concepts.

Sixth, the characteristics of network marketing: with a distinct theory, the globalization of the market, the integration of resources, obvious economy, market impact. Sex.

7. Network marketing is an integral part of the overall marketing strategy of an enterprise, and network marketing activities cannot be independent from the general marketing environment.

There are, in many cases, network marketing theory is the application and development of traditional marketing theory in the Internet environment.

Because the Internet has become the place where the largest number of people gather, especially young people spend more and more time online. The purpose of marketing is that there is a demand, there is a market, there is a market, there is a market, there is a business, and marketing is needed.

Keeping pace with the times, there are now many people who are willing to shop online, and where there are business opportunities, there will be marketing.

Everybody is doing it, and it's a good thing to be on the head. But not all products can do it.

Because network marketing is good, the prospect is relatively good, now is an era of information network, the development and application of network technology has changed the distribution and reception of information, changed the environment of people's life, work, study, cooperation and exchange, enterprises must also actively use new technologies to change the business philosophy, business organization, business mode and business methods, hitchhike on the rapid development of technology, and promote the rapid development of enterprises. Network marketing is a new thing that adapts to the development of network technology and social changes in the era of information network, and will surely become an important marketing strategy in this century, so I think it is very promising.