What are the most PR events you ve seen?

SF Express responded to the courier brother being beaten, after the accident, SF Express issued three statements in a row, which were justified and well-founded, and at the same time played the emotional card, taking care of every courier brother as SF's child, and the three-paragraph statement brought great value - to appease and unite employees, enhance SF's image in the hearts of the audience, and let the beaters lose their momentum and do a good job. Many times when large companies are on the scene, they always hope that the big things can be turned into small things, and the small things are turned into small things, and this kind of courage of "not causing trouble but not afraid of things" is really admirable, and I sincerely hope that the company's executives can learn to save the battlefield and not even carry a gun.

Papi sauce auction donation. The 22 million auction money, whether it is a real donation or a profit donation, whether it is a family member or not, it doesn't matter. This phenomenal "first shot in the history of the new **" is undoubtedly a beautiful public relations show.

Donating money is actually a common trick, and the public relations effect is excellent - it not only reconciles the contradiction between self-realization and social recognition, but also enhances the personal image and the sense of social responsibility of the enterprise.

Zhou Dongyu's image public relations, for most celebrities, why public relations failure is easy to recruit black, is because the image of himself and the team's packaging is very different. In this era, we are not afraid of embarrassment and boredom, and young audiences are eager to feel a more vivid and three-dimensional image from the screen. She is not a good girl, and she can't pretend to be exquisite, so she has always been embarrassed and has constant black material.

After "July and Ansheng", Zhou Dongyu deliberately showed the character's personality and brought it into life, or more prominently the part of Ansheng in the character, and the black history of the past has become the natural persuasiveness of this kind of character.

Station B's approach to dealing with the questioning of patch advertising is definitely the most perfect public relations case this year, and Chen Rui, chairman of Station B, is definitely a model for crisis public relations this year. Facing the reasons for questioning, being wise to be reasonable, and making sincere remedial measures, sensationalism is also appropriate and in place. In 2016, when insincere bad public relations were rampant, in order to create a pure utopia for users, in order to keep the feelings at the beginning of its establishment, and abide by a promise that is unlikely to be realized in this commercial society, even if you give up your future.

So who would be embarrassed by the ** that apologized three times in a statement?

Faye Wong and Li Yapeng couple, to be exact, Li Yapeng? When Li Yan was just born, there were many rumors on the Internet that Li Yan was a rabbit lip and went to the United States when she was born**, and she was also contacted that Faye Wong smoked and gave birth to a child at an older age, and Wang Li and his wife were very passive at that time. So Li Yapeng took the initiative and published a blog post "Thanks" on his blog, which was sincere and sincere.

took the initiative to admit that Li Yan was a rabbit lip and had gone to the United States**, and thanked those who knew but concealed it, and those who did not know but maintained.

Bureau seat, live broadcast at station B. Before, because he always made wrong predictions, the bureau seat has always been the object of ridicule by everyone. But this year I found the right posture and suddenly it became popular.

After this walking IP became popular, he chose the platform of Station B for live broadcast, which is in line with the psychological expectations and habits of young people. The content plus the channel just hit the hearts of the fans. In addition, another elderly ghost animal player from the selfish Amway family, is as free as the bureau seat.

It was a PR event for Burger King 315. Because the company has operational problems and shoddy phenomena, this is the most powerful PR incident I've ever seen.

The big bowl wide noodles incident, from the black spots at the beginning, to the self-blackening, and then to the final song successfully whitewashed the black spots.

Dear, public relations personnel need to pay attention to the following points when disclosing the truth:1Timely publicity:

After an incident, the publicist should promote the information in a timely manner to avoid the spread of rumors. 2.Get the facts:

The publicist must be aware of all the details and facts of the incident to ensure that the information published is accurate. 3.Transparent and open:

Public relations must be transparent and open, and do not try to hide or distort the facts. The publicist should be upfront about the issues related to the incident and ensure that accurate information is disseminated. 4.

Communication skills: PR professionals must be confident and articulate to ensure that the public understands the truth of the message. In addition, learn to listen to and understand the public's reactions and opinions on events.

5.Management: Publicists should build a strong bond with them and tell them the truth to ensure that accurate and comprehensive information can be released.

PR people also need to know how to control the release of information and avoid leaking it. In short, public relations personnel need to use a combination of communication skills, transparency and management skills to ensure that accurate, transparent and complete information is accepted and understood by the public to the greatest extent.

Summary. Public relations as a profession is simply engaged in public relations work, public relations as a behavior of the interpretation: public relations is the social organization in order to survive and develop, through communication and communication, shape the image, balance interests, coordinate relations, optimize the social psychological environment, influence the public science and art.

Hello dear, it's a pleasure to serve you <>

Public relations is a profession, and the target of public relations is different in different situations.

Public relations as a profession is simply engaged in public relations work, public relations as a behavior of the interpretation of the poor: public relations is the social filial piety organization in order to survive and develop the life of the virtual training, through communication, shape the image, balance interests, coordinate relations, optimize the social psychological environment, influence the public science and art.

The specific work content of public relations: The public relations that many people understand is always regarded as accompanying drinks, eating, going through the back door, and pulling relationships. In fact, in a broad sense, the work content of public relations should be determined from the definition of public relations behavior, shaping the image, balancing interests, coordinating relationships, and influencing the public.

The PR target can be any person, or a group of people, or a part, in short, the PR target is different in different situations.

Summary. Dear, I'm glad to answer for you: There are several benefits and disadvantages of PR events:

1) Familiar with the organization; 2) Able to provide timely public relations services; 3) It is conducive to maintaining the continuity and stability of public relations work; 4) It is conducive to saving money. Deficiencies: 1) Unclear responsibilities and excessive burden; 2) sometimes not looking at problems objectively enough; 3) the total cost may be more than hiring a public relations firm; 4) It has the potential to become a burden to the organization.

1) The professional standard is relatively high; 2) Look at the problem more objectively; Extensive social connections; 4) Be well-informed; 5) strong maneuvering; 6) Suggestions are easy to be taken seriously; 7) Save money. Disadvantages: 1) Not very familiar with the customer's situation; 2) Lack of continuous xing in work, persistent poor xing; 3) Stay away from customers.

Ok thanks.

How long will it take?

Dear, I'm glad to answer for you: There are several advantages and disadvantages of public relations events: 1) familiarize yourself with the organization; 2) Able to provide timely public relations services; 3) It is conducive to maintaining the continuity and stability of public relations work; 4) It is conducive to saving money.

Deficiencies: 1) Unclear responsibilities and excessive burden; 2) sometimes not looking at problems objectively enough; 3) the total cost may be more than hiring a public relations firm; 4) It has the potential to become a burden to the organization. 1) The professional standard is relatively high; 2) Look at the problem more objectively; Extensive social connections; 4) Be well-informed; 5) strong maneuvering; 6) Suggestions are easy to be taken seriously; 7) Save money.

Disadvantages: 1) Not very familiar with the customer's situation; 2) Lack of continuous xing in work, persistent poor xing; 3) Stay away from customers.

Public relations events are abbreviated for public relations events. In public relations practice, in addition to providing communication consulting services, one of the important jobs of public relations consultants is to mine public relations events or use public relations activities to convey the client's public relations information.