How to plan the layout of the exhibition hall of enterprises in the technology industry?

The design of the exhibition hall of enterprises in the technology industry needs to make reasonable and effective use of the exhibition hall space to fully display products or services, so that visitors can enjoy the fun of visiting. The layout design of the exhibition hall has its own essence, which promotes the development of different services through the collocation of spaces, and displays different products through the coordination of different spaces. When designing, it is necessary to reasonably arrange the location of these products or services and highlight the key points; And coordinate and match, using different backgrounds or colors, can be better conducive to the audience's identification.

Each enterprise has its own characteristics, and the corresponding enterprise exhibition hall should also have its own essence, which is not a simple combination of space, but also a combination of art and human nature; This requires a professional design team to build carefully, and Huajun International has rich experience and many excellent cases in the design and construction of exhibition halls, which is a trustworthy choice.

Arrange the flow of the visit in the most reasonable way.

Reasonable allocation of exhibition hall, exhibits are part of the exhibition space, logical design of the order of the display, the plan of the arrangement, the reasonable allocation of the exhibition area is the premise of using the space to achieve the best display effect.

There is an appropriate fit between the shape and size of the exhibition space and the human scale.

The interactive experience shortens the distance, and the special exhibition hall is decorated, some of which win with shape, and some of which focus on cultural cards.

Ideas for the design and layout of the exhibition hall of technology companies:

Curate and design dynamic spaces.

A dynamic space display is easier to reflect our content, such as we are showing the process of corporate culture, then in the display, the corporate culture is introduced in the form of animation effects, which is more in line with the understanding of visitors.

Enclosed space design ideas.

The enclosed space does not mean that there are fewer passages between the exhibition halls, but the small exhibition halls in the entire exhibition hall are better linked without seeing the light, and the high-tech of the exhibition hall is displayed through the theme of equipment and design.

Overall layout structure design.

The degree of openness of the exhibition space depends on the presence or absence of a side interface, the degree of enclosure of the side interface, the size of the opening and the ability to control the opening and closing. Compared with the enclosed space of the same area, the open space is larger, giving people a more open, active and flowing feeling, which is a common form of modern exhibition space design. In the exhibition space, the layout and structure of the high-tech exhibition hall from the preface hall to the display of the internal annihilation stove are not too long.

Use of virtual reality technology.

Virtual space can also be called "psychological space", because the scope of the virtual space displayed is not very complete isolation form, and the strong degree of limitation is seriously lacking, all of which only rely on part of the form and color of the inspiration, and rely on association and "visual gestalt" to delineate the space, and the reason for doing virtual space is authenticity, so that customers can experience the high-tech display of the enterprise more realistically.

Intervention programs for interactive devices.

The floating space of the exhibition hall design is divided in the vertical direction, and the bottom interface of the upper space is suspended by the boom, rather than supported by pillars or walls.

How to lay out the structure reasonably.

Structural space refers to the design of the exposed part of the structure with a strong sense of form, so as to form a symbolic space form, to comprehend the structure of the concept and the creation of the beautiful environment of the space, in terms of structural layout, it is recommended to reduce the time for customers to see the product content as short as possible.

1. Fully do the creative work in the early stage.

The display design of the enterprise exhibition hall is divided into two parts: conceptual design and formal design. Conceptual creativity is the first and most important part of a showroom planning project, and the formal design ultimately determines the visual effect of the showroom in front of the audience. To do a good job in the planning and design of the enterprise exhibition hall, we must grasp the core elements, one by one to find a breakthrough, so that the corporate image is closer and deeper.

2. In-depth design implementation.

Once the first step is clearly defined in the planning and design of the corporate showroom, the real design phase can be carried out. The space planning of the exhibition hall needs to be rationally arranged. Since the object of the exhibition hall service is people, it is necessary to take into account the distribution of visitor flow when dividing the layout, avoid congestion, fully consider the actual environment of the venue, and make reasonable use of the exhibition space.

3. Focus on the core highlights.

In the design of the cultural exhibition hall, it is necessary to clarify the status of the company. This will affect the overall display effect. According to the positioning of different enterprises, we must establish bright spots, highlight the focus of the company, bring a strong visual impact to the design, and give people a refreshing feeling, so as to leave a deep impression.

4. Highlight the value of the brand itself.

From the customer's point of view, the focus is always on the value of the product, and the enterprise showroom should fully show the use value of the product to the user. Only the company's exhibition hall can meet the needs of customers, in order to better achieve the purpose of shaping the corporate image and displaying the brand value.

5. Grasp the core of the company's culture.

In the planning and design of the enterprise exhibition hall, it is necessary to fully integrate the elements of corporate culture, and use the most intuitive way to convey the corporate image, culture and products to visitors, so that visitors can accept and identify with corporate culture.

Corporate culture is the soul and essence of an enterprise's development, so this is an indispensable element in the design of the enterprise exhibition hall, of course, it should be noted that we need to be very straightforward and clear, to convey the relevant culture, image and mainstream products of the enterprise to visitors, which is also the purpose of a exhibition hall design plan.

The design of the enterprise exhibition hall is inseparable from the embodiment of the corporate culture, and only by fully determining the culture of the enterprise can the layout of the exhibition hall that meets the requirements be designed according to the company's culture.

How should we design the enterprise exhibition hall? First of all, we must understand that the purpose of an enterprise to build a corporate exhibition hall is to establish the brand image of the company's brand concept, and it is a dialog box for disseminating the company's information content, displaying the company's high-tech, cultural and artistic and use value of the core concept. Three-dimensional modeling (aesthetics, building materials and structure), lighting and mechanical and electrical equipment, arrangement of crowd flow lines, etc., are used to design to achieve the promotion of wild products or concepts.

Today, let's take the Grand Canyon as an example to talk about the main performance of an excellent corporate exhibition hall!

It is mainly manifested in four aspects: distinctive theme, user experience, corporate image, and structural layout.

First, it should have a distinct theme. Compared with other temporary exhibitions, the enterprise exhibition hall should consider not only the final presentation of the form, but also the adaptability and rationality of the content. The company needs to show the company's culture, products, shape, etc. to visitors through the theme, so at the beginning of the design, it is necessary to collect large and comprehensive corporate information and conduct necessary analysis and research on the entire project.

Determine the theme according to the data, this is the soul of the exhibition hall, all the exhibition halls are planned around the theme, appropriate colors, icons and decoration coordination, lighting, model highlighting key and so on. A distinct theme can impress visitors to achieve a transmission effect.

2.User Experience & Spatial Design. The success of the display depends largely on the interest and reaction of visitors.

Because the enterprise exhibition hall is an indoor exhibition, the space is limited and most of the space is rectangular and semi-arc, so it is not only necessary to have a clear display area, demonstration area, negotiation area, rest area, etc. in a limited space, but also to plan a suitable visit route, set the key point content, arrange interactive equipment, etc., to provide a more effective platform for visitors to understand the company's products and culture. From the display design to grab the attention of the visitors and resonate with them.

3.Corporate identity. Corporate image refers to the overall impression of the enterprise that people have established through various logos of the enterprise, which is the core of the construction of corporate culture.

The first impression is the overall impression felt by the public in the process of contacting the spine service with the enterprise, and this impression is obtained through the sensory transmission of the human body. It can be achieved through a large logo impression wall, and the corporate culture has been implanted in the hearts of users from the beginning of the user's entry. For example, science and technology enterprises, in the design, can create a sense of the future through the combination of various optoelectronic and multi-leading technologies, and present a shocking visual effect to visitors.

4.Structural layout. The core point of the layout structure is to prevent users from going down the same path and to allow visitors to complete the entire visit with curiosity.

Therefore, the division of content structure is very important, and there must be a corporate culture area, an honor area, a product display area, a product experience area, a future prospect area, and a rest and negotiation area to ensure user experience.

PS: The most reliable thing is to find a professional design company.

Every year, there are many enterprises through the exhibition hall channel to promote corporate brand culture and products, enterprise exhibition hall design and installation as an important tool for corporate publicity, so how to design the exhibition hall is worthy of great attention to the problem of enterprises. Rational planning of the exhibition hall plan can effectively enhance the publicity ability of the corporate brand. So how to rationalize the design and installation of enterprise exhibition halls?

Here are some of the ways to do it.

1. Be creative.

Any artwork needs to have a creative personality of ideas to attract people, exhibition hall design needs to be expressed in the creative personality and novelty and uniqueness, this uniqueness can impress, has a visual impact, to the corporate brand culture display to play the greatest role in publicity, so that the exhibition hall design is the most effective image communication. Creativity needs to involve the theme positioning, spatial imagination, material selection, style, color and other aspects of the exhibition hall.

2. The principle of integrity.

In order to better reflect the image of the company's product brother, the exhibition hall design needs to be unified with the brand VI system as a whole, and the principle of the home page of the display art should be unified in form.

First, the process system.

First, the image system.

First, the style is unified, so that the entire exhibition hall reflects the brand unity, with a very clear and orderly design.

3. The design principle of the times.

The principle of dust burial or can be regarded as a concept principle, different times of popular elements are different, then the exhibition hall design style also needs to change with the change of the elements of the times, only into the new era of new elements in order to attract consumer interests, at the same time the exhibition hall design needs to reflect the times, ecology, high-tech and other concepts, keep pace with the times, so that the exhibition hall design style is closer to people's lives, more acceptable.

How should the layout design of the exhibition hall of the enterprise industry be discussed? If a company wants to decorate the exhibition hall, it should first put the best of its own unserved ears in the first place, so that everyone can see the place at a glance, so that the layout can better play the greatest optimization.

The layout design of the enterprise exhibition hall is generally the best, and it is recommended to put the main focus of Fengsun's key position in the silver chain line, and then according to the style of the overall product, the design layout is reasonably styled, so that the highlights can be highlighted, and the effect of appropriate design can be achieved.

In the design, it is necessary to reasonably arrange the location of these products or services and highlight the key points; And coordinate and match, using different backgrounds or colors to carry out, which can better facilitate the audience's identification.

Where are you going to look at the design layout, is it a showroom or a place?

1.Exhibition hall planning.

In the design and conception stage of the enterprise exhibition hall, considering how to better display the brand of the enterprise itself, the spirit and culture of the enterprise will develop in the direction of theme style and integration, run through the brand and products of the enterprise, and make the design of the enterprise exhibition hall give full play to its unique style under the influence of the corporate culture.

2.Space design.

3.Showroom design.

At the level of the exhibition hall, taking into account the contact of information content of various senses, the appropriate display technology is selected to improve the in-depth memory of the whole process of feeling, and the system takes into account the different levels of feeling and strengthens the content of service design.

4.Multi-application.

The information content to be conveyed by the design of the exhibition hall can not only stay on the products and words, but also the visual, auditory and tactile impact of the new technology Internet such as sound, light and electricity is obvious.

1. Have a good design plan.

If you want to design a good enterprise exhibition hall, you must have enough good creativity, and you must design a good enterprise exhibition hall design plan. In this case, we can put the perspective more broadly, and we can refer to some garden landscape design methods, such as the technique of suppressing the scene and seeing through the scene, and use the technique of first suppressing and then raising to bring surprises to customers.

Second, start with the hardware equipment in the exhibition hall.

**The hardware equipment that is high and can attract the audience is not necessarily suitable for the enterprise, and the hardware equipment that the enterprise should choose is in line with the display content. For example, the promotional video of the enterprise is very suitable for the immersive coarse space, and it is easier to substitute customers into the atmosphere.

3. Construction and decoration of the exhibition hall.

In the process of construction and decoration, a lot of decoration, decoration materials and professional construction technology will be used, and more importantly, environmental protection and safety issues should be taken into account. Safety is not only to ensure the safety of the company's property, but also to take into account the personal safety of customers, and environmental protection issues, in the construction process must meet the requirements of environmental protection, which is a good embodiment of corporate values and social responsibility.