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Visual, auditory, olfactory, somatosensory.
Market research is required to determine the product mix.
Enhance sales, not just performance.
Enhancing the product experience helps sell and impress consumers.
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1) The preface hall area of the exhibition hall.
The preface hall is particularly important in the design of the exhibition hall, because the preface hall is the façade of a corporate exhibition hall and needs to be carefully designed, so it has to spend a corresponding part of the cost on the preface hall. In a good exhibition hall design, the style of the prologue hall and the exhibition hall is coordinated, and the effect is improved, so as to achieve the effect of preemptiveness.
2) Corporate image area.
The corporate image display area is an indispensable area for displaying corporate image and corporate culture. The area should have a corporate logo, business name, profile, culture, etc., which can be added to interact with multi-interactive technology to improve the tourist experience and make visiting customers understand the enterprise more intuitively.
3) Honor display area.
The Honors exhibition space is a key area of corporate showroom design, showcasing the company's excellence and strength to visiting clients through awards, honors, patents and titles. The Honor Exhibition Space is the area that impresses customers the most. Design must be handled with care.
4) Product display area.
The product display area is the key area of the exhibition hall, and if there are no excellent products on display, no matter how well the first few display areas are conducted, this exhibition hall will ultimately fail. Therefore, the product display area is the core focus of the company's showroom. The product display area shoulders the heavy burden of the entire enterprise exhibition hall, that is, to close customers and improve the conversion rate, so it needs to be planned more carefully.
5) Corporate vision display area.
The corporate vision exhibition area is used to demonstrate the future potential of the company's development and attract investment and cooperation from customers. This is the future direction of the company. It can be combined with the use of multi-class exhibition projects, so that customers feel the strength of the enterprise.
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1.Exhibit content: When designing a showroom, you need to be clear about the theme and content to be displayed, as well as the target audience.
Designers need to locate the exhibits and display area, choose the appropriate display method according to the display content, and cooperate with a certain degree of interactivity, so that visitors can have a more intuitive and in-depth understanding of the exhibit content.
2.Space planning: The design of the exhibition hall requires careful space planning and reasonable layout to ensure that visitors can browse in a natural way between different areas. At the same time, it is also necessary to consider the size and number of exhibits, as well as the design of lighting.
3.Color matching: A good color combination can create a unique atmosphere and provide a pleasant experience for visitors.
The design of the exhibition hall can use the psychological theory of color to design the color matching scheme, and on the premise of ensuring the unity of the atmosphere, the colors of the different display contents and chains can be harmonized to create the best visual experience.
4.Guidance and interaction design: A good exhibition hall design should better guide and interact with visitors, so that they can better understand and perceive the exhibits.
For example, the exhibition text is reasonably set up, and the elements such as multi-display and multi-display are adopted to provide the audience with an interactive visiting experience.
5.Material selection: In the design of the exhibition hall, the choice of materials is crucial, including floor materials, wall materials, window materials, etc.
It is necessary to consider the characteristics of the exhibits and the theme of the display, as well as the needs of the audience, and select the appropriate materials for design, while also considering the safety and durability of the materials.
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1.The appearance after drug use - the anti-drug exhibition hall can intuitively see the great changes before and after drug use through multi-** interactive technology, reminding people to cherish life and stay away from drugs.
2.All staff participate in anti-drug activities - sign their names on the signature wall, and promise to participate in anti-drug activities and let the withered "tree of life" bloom again.
3.Anti-drug movies - in the broadcast studio, the real scenes of the police arresting drug users (resistance, escape, etc.), as well as the tools of drug users.
4.Dialogue with drug users – The Anti-Drug Showroom utilizes virtual interactive technology where users can communicate with drug users and understand their inner feelings and reasons for drug use. Educate people not to repeat the mistakes of the past.
6.The way the addict takes drugs - the 3D effect allows the user to see the way the addict takes drugs, the process of taking drugs, and the mental state after taking drugs. Make people aware of the dangers of drug use and how terrible it can be.
7.Places where it is easy to take drugs - simulated entertainment places, alcohol, drinks, and candy rolls from strangers, and become addicted after contact.
8.Pharmaceutical raw materials - a panoramic approach, users can truly experience the process of drug extraction, drug production, and sales.
9.Detoxification process: Through the somatosensory instrument, users can truly experience the pain of drug addicts in the process of pure detoxification, and the painful experience of regaining drugs and quitting drugs again after detoxification, so that people can realize the horror of drugs again.
Drugs tear families apart, and their families cry every day. The construction of the anti-narcotics exhibition hall will enable people to have a deeper understanding of the harm of narcotics.
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Position the relationship between the customer and the showroom designer, and clarify the priority and role.
Exhibition design requires designers not to create a work of art according to their own ideas, but to use technology and artistic means to creatively reflect and express the intentions, styles and images of exhibitors, so as to achieve the purpose and effect desired by exhibitors.
Clarify the relationship between art and exhibition, and do not dominate the audience.
No matter what kind of design techniques and techniques are used, no matter what kind of background (including exhibition shelves, props, and decorations), the protagonist is the exhibition hall and the exhibits, and it cannot dominate the crowd. The content of the exhibition cannot be cleared, and it is subject to the expression techniques, and the exhibition hall and exhibits are ignored without the ability to highlight the design. The quality of the design does not depend on how much money is spent, not whether it meets the artistic standards, but whether the exhibition hall can reflect the image and intention of the exhibitors, whether it can attract the attention of visitors, and whether the exhibits can reflect the characteristics and advantages.
Determine the relationship between exhibition display and marketing, and accurately position.
The exhibition hall reflects the image of the exhibitors, can attract the audience and leave an impression, the exhibits can reflect the characteristics and advantages of the enterprise, and can be convenient for visitors, which is a successful design. If it is a propaganda exhibition, such a lead calendar will achieve its purpose. But if it is a ** exhibition, the design has not yet reached the ultimate goal.
In the first exhibition, the exhibition is the means to carry out the first exhibition, the exhibition hall is the environment for the exhibitors to carry out the first work, the exhibition hall itself is not the goal, the exhibits are the objects of the exhibitors, and the exhibition products themselves are not the goal.
The design of the exhibition hall involves all aspects of the matter, and it is necessary to weigh the relationship between all parties and do a good job of cohesion to prevent mistakes.
Designers need to understand that design work is not only to provide the environment and conditions for exhibitors to achieve the purpose of the exhibition through design, but also to coordinate the work of publicity personnel and advertising personnel. The success of exhibition design lies in helping and supporting the exhibition, and achieving the success of the whole rather than the part.
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We hope you find these suggestions helpful.
1. Uniqueness.
The design of the enterprise booth should be unique and creative, shocking to people's hearts, and unforgettable, so as to play the most effective market effect.
2. Openness.
The design of the space should be open, plastic, and transparent, and in the use of color, it is necessary to pay attention to the use of color interaction and the use of color series.
3. Ensure uniformity.
The first thing for a good exhibition hall is to ensure the integrity and uniformity of the exhibition hall. The color, state and craftsmanship are unified and smooth, with a good artistic order, which is the guarantee of a good design of an exhibition hall.
4. Meet environmental standards.
The design of the exhibition hall should be integrated with the environment, will not have a negative effect on the environment, that is, it will not cause environmental pollution, environmental layout damage and other consequences, in line with the concept of "sustainable development".
Hope you find these suggestions helpful.
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The first is content, and if the content is well planned and designed, it can attract the audience's desire to understand. The reason why some corporate exhibition halls are not attractive is that the content is not well planned, and the content displayed is not what the audience or customers are interested in, that is, the business owner only cares about showing the content he wants to sell, and Wang regrets not realizing what content the customer is interested in. Therefore, in the planning of the content of the enterprise exhibition hall, it is necessary to consider the demands of the business owners and the interests of the visitors, so that the two can achieve a good balance; Content design, such as typography, focus, prioritization and presentation, needs to be considered from both a professional perspective and a user's perspective.
The second is the exhibition mode, most of the modern enterprise exhibition hall design abandons the traditional display mode, but adopts the new display technology with a sense of science and technology, immersion and interaction, so that the enterprise exhibition hall has playability and interactivity, so as to greatly enhance the audience's visiting experience. The application of innovative exhibition technology is the focus of the attractiveness of the design of the enterprise exhibition hall.
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