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Watch advertisers use the time point of 10:08 or 10:10, which can be said to beA common phenomenon and a common habit in the watch industry.
Of course, not all ** ads are like this. For example, the time on some of Palmer Johnny's watches is 7:08
At 7:08, it was a tribute to the founder of the brand. Palmer Johnny himself was born at this very moment in the Tawi Valley in Switzerland.
So, do you know why watchmakers and advertisers prefer to choose 10:08 or 10:10?
First,Meets aesthetic standards
After years of testing and investigation,It is generally accepted in the industry that the hand layout of about 30 seconds is the most beautiful。In order to present the most beautiful state to consumers, everyone gradually chose 10:08 instead of other times.
Second,Accent the brand's logo
The brand logo of most watches is located in the middle above the dial. The pointer with an angle of about 10:08 does not block the logo, but will serve as a foil for the logo.
Third,V-shaped
In most countries,v is a symbol of victory。The 10:08 hand symbolizes the V-shaped for victory, and also resembles a smile at the corner of the mouth or the angle of the wings.
In short, it's easy to think of positive things. In fact, in earlier times, many brands of watches placed a logo in the lower middle of the dial, while the hands were around 8:20.
This angle resembles the image of a frown, and it is not pretty, so it is gradually rejected by people.
Fourth,A symbol of goodness
Another thing is that about 10 o'clock is the most awake and active time of the day, whileThis moment on the dial naturally symbolizes the best moment of the day. It also feels good and positive to people.
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Because at this point in time, it can resonate with people and attract people's attention.
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Because these two hour and minute hands will form a certain angle, it looks very beautiful.
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There are some reasons for this, perhaps this time can better reflect the beauty of the watch.
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Because such a time is a certain beauty in the table.
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The time when the first watch was born.
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First, it means perfect; Second, 10:10 is the most important time of the day, the best time to work!
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Most of the world's watch advertisements refer to a close time: 10:10 is the most common, there are 10:8:45 and 10:10:35. Regardless of the time of day, the hour and minute hands must be in a V-shape.
The reason why clocks refer to this time is said to have been jointly researched by many psychologists and watch experts in the West.
Explanation 1: The first letter of the word "victory" in English is "v", and the pointer is in the shape of a v, which is a symbol of victory;
Explanation 2: The hands are raised at the same time, which has an aesthetic form and makes people feel happy;
Explanation 3: The shape of the pointer is like a bird spreading its wings, giving people a sense of exuberance;
Explanation 4: The hour, minute, and second hands of this time are like a person cheering for victory, jumping towards you;
Explanation 5: At this time, the position of the three watch hands of the hour, minute and second hands gives people a sense of coordination, basically dividing the surface into three equal parts, so that customers can clearly see the structure of the watch;
Explanation 6: Ten points and ten points represent perfection;
Explanation 7: From the perspective of visual arts, for example, in painting and sculpture, artists pay great attention to the use of ** dividing points, and generally put the eyes of the characters on the position of the ** dividing points on the face. The 10:10 on the clock has also been carefully studied by artists, mathematicians and physicists, and the hand stops at this moment, which produces the best artistic effect on people;
Explanation 8: As pointed out in the clock advertisement, 10:10 is the best time of the day, the best fixed point.
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Aesthetics in mind. At 10:10, it's like a smiley face. If you put it at 4:40, it will be a crying face.
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Because it's a smiley V-word.
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