Jack Ma said that brick and mortar stores will become more and more difficult to do in the future, s

Why are there more and more pharmacies on the street? There are many reasons, let's talk about the main one:

1.Development of the big health industry. Great health is a global concept put forward according to the development of the times, social needs and changes in the spectrum of diseases.

It encompasses a wide range of health-related information, products and services, as well as actions taken by organizations to meet the health needs of society.

2.The reform of the medical and health system has led to the development of retail pharmacies。In the past two years, with the implementation of medical reform policies such as the separation of medicines, the reduction of the proportion of drugs, and the two-invoice system for circulation, the outflow of prescriptions has become the trend of the times, and the outflow of prescription drugs will bring development opportunities to grassroots medical institutions and retail pharmacies, releasing a market of 100 billion yuan.

3.The franchise model simplifies the approval process。In the past, you had to go through all kinds of procedures by yourself to open a pharmacy, and you may not be able to succeed even if you run for more than half a year.

However, with the development of chain pharmacies such as Laobaimin, Yifeng, and Neptune, many large chain pharmacies have professional teams responsible for the approval process, which greatly improves the success rate of review. There are many reasons for the increasing number of pharmacies, such as the implementation of medical insurance policies, "major illnesses go to hospitals, minor illnesses go to pharmacies", and the aging population has expanded the market of retail pharmacies.

How do pharmacies make money? The profit of pharmacies mainly comes from the following parts:

1.Health. ThisThis is the most profitable part.

On the whole, the overall share of health care products in China's retail pharmacies remains at 10%-16%, but contributes nearly 50% of gross profit. In particular, the profit margin of non-well-known health care products can be as high as more than 60%.

2.Unknown commonly used medicines。That is, the commonly used drug brand that is not well known to the public, the general clerk will directly hand over an unknown brand of products to consumers, in fact, the ingredients of these products are similar to the efficacy, but they may be more expensive.

For this kind of product, pharmacies can take a commission according to the sales volume.

3.Well-known commonly used medicines。This kind of product has high transparency and a single product gross profit, but it generally has high sales volume and relies on small profits to obtain profits.

4.Imported medicines。In fact, the profit of imported drugs is the lowest, like commonly used drugs, well-known brands have high transparency and cannot raise the unit price, while non-well-known brands have low sales and can earn less profits, coupled with the strict control of imported drugs at home and abroad, the contribution rate of imported drugs to the profits of pharmacies is not high.

It's not that there isn't, it's just that the impact is not so big, and now there are more and more online drugs on the Internet**. Drugs are different from general commodities, medicines are usually used immediately, and some special drugs, especially prescription drugs, are only available in certain pharmacies, and you have to show a doctor's prescription before they can be sold to you. If something happens, if you want to find after-sales, it is naturally much more convenient for physical stores, and now many are chain pharmacies, and they are also engaged in online ** at the same time, so that both sides can be taken into account.

Because the medicine in the pharmacy is not available online, and the medicine needs to be used immediately when it arrives, it will not affect the pharmacy.

Pharmacies are local stores.

The Health Bureau makes frequent enquiries.

Counterfeit medicines must not be sold.

Online, fears are fake, lack of oversight. So it wasn't affected.

This is because you can't buy medicine casually, and you can only buy it with a doctor's prescription.

Because many prescription drugs cannot be bought online and are not allowed to be sold, it is safer to go to physical stores.

Because pharmacies are more convenient, they are generally opened in residential areas, and you can buy them in case of emergency.

The medicine is guaranteed to be bought by yourself, and the drugs on the Internet are not necessarily all **.

I think it may be for the sake of safety, after all, if you are not feeling well, you still have to be checked, and you can't take medicine indiscriminately.

Because the medicinal materials in the pharmacy cannot be sold online, you must go to the pharmacy to buy them.

I think it's better to buy medicine at a physical store.

Because the business was robbed by Ma Yun and others.

Nowadays, many people often don't choose physical stores when they start a business, why? It is because in recent years it has become more and more difficult to do physical stores, many physical stores have been operating for many years, and eventually they are forced to transfer, many people think that the reason why physical stores are so difficult to do is because the cost of physical stores is too high now, and they need to pay a lot of rent, and now online shopping has become the mainstream shopping method.

Online shopping for offline shopping, the impact is very large, the current e-commerce has indeed changed our consumption behavior, we can now buy anything directly online, and even have reached the point where you can buy the desired products without going out, and e-commerce makes the product more transparent, but is the physical store really lonely because of the rise of e-commerce? Ma Yun expressed his views on the loneliness of physical stores before, Ma Yun said that the reason why physical stores are not doing well now has little to do with the rise of e-commerce, even if Ma Yun does not do Alibaba, there will be other people to do e-commerce in the future.

After all, the times are constantly developing, Ma Yun said 4 years ago that it affects all industries and employment, it is our past thinking and dare not make bold guesses about the future, Ma Yun believes that the real economy is not affected by online shopping, nor e-commerce, but because of the advent of the new era, if you still use the old way of thinking to operate, do not face the future development, then it is very likely to be eliminated by the times, then the problem is, now the real economy is indeed very difficult to do, What can be done to change this?

At present, there are a lot of practitioners in the real industry are very headaches, they hope to get rid of the current situation, but in fact, for the entity operators, it is very important to carry out transformation and innovation, now the new era has arrived, if we are still doing the same operation as in the past, then there will definitely be no way to meet the development of the times, there are many real economy practitioners said that the most important thing to do now is to actively transform, but now many people are not very sensitive to transformation, Ma Yun said that in the future, the new real economy will replace the traditional real economy, and the new real economy is connected with Internet companies and manufacturers in terms of operation, and through science and technology to continuously sell products, and such sales methods and the economic situation are constantly developing.

This time, Jack Ma's new idea should be able to be put into action, and in the end, the real business may not be as sluggish as before.

It is difficult to succeed, the physical industry to the online industry is a kind of transformation that will inevitably occur with the development of technology, the physical industry will always exist, but it is difficult to overtake.

There will be no obvious changes, due to the impact of the epidemic, more and more people are accustomed to online consumption, and it is more difficult to try to develop the real economy at this time.

Due to the large number of houses and infrastructure construction, a large amount of labor is consumed, resulting in a serious shortage of labor in China.

As we all know, the development of the Internet industry is getting faster and faster, especially after the emergence of the mobile Internet, at the same time, the development of e-commerce is also in full swing, and even has greatly shaken the status of physical sales, especially this year Ma Yun put forward the concept of "new retail", wanting to use big data and Internet of Things technology to achieve a sales model that combines online and offline.

So will it be more and more difficult to do brick-and-mortar business next year?

The answer feels that the answer must be yes, there is no doubt that more and more physical stores will be replaced, but it should be emphasized that there are still some physical stores that cannot be replaced. In particular, some clothing stores of large brands and some user experience stores. Answer: Let's talk about our own opinions.

First, more and more brick-and-mortar stores will be replaced

Some brick-and-mortar stores, such as digital accessories stores, phone bill top-up stores, and some small non-original clothing stores, etc., are not competitive in the face of e-commerce, and the respondents feel that their number will quickly decrease to a very low level. For example, digital accessories stores, the accessories in this kind of store are often expensive, the quality is not necessarily good, and they are not given to people to try (in fact, there is no need to try), so when the e-commerce has more complete and more digital accessories for people to choose, and it is also transparent, consumers who will shop online are naturally willing to buy in e-commerce. Or some small non-original clothing stores, they only through the eyes of the owner, to the clothing wholesale market to buy some clothing**, **is still high, the ups and downs are relatively large.

Consumers can have more styles to choose from on e-commerce, and they are transparent enough and cheap, when consumers don't pay too much attention to the texture of clothes, they are often more willing to choose to buy in e-commerce. Therefore, these stores will definitely become more and more difficult to do.

Second, some stores cannot be replaced

Such stores tend to have a characteristic, the focus is on experience, and premium.

For example, take the luxury brand Burberry as an example, consumers of their brand must not care about how low the ** on the Internet is, what they care about is that they can choose the style that suits them in this brand, so no matter how low the ** on the Internet is, it is not attractive to them, they are more willing to spend money to buy *** in the store, and they can also experience the goods in person.

Or for example, Sony's experience store, this cannot be replaced by e-commerce, because many digital products are very expensive, if consumers can't experience it with their own hands, see the real thing, and let them buy it directly, presumably many consumers are not very willing. Therefore, the role of such stores cannot be replaced by e-commerce, and no matter how e-commerce develops, they will not be greatly affected.

I think so, it's not a matter of a day or two that physical stores are difficult to do.

The economy itself has not been very prosperous in recent years, and the money in all walks of life is not very profitable. On average, one company closes every day in a big city, and the same is true for small companies and workshops in small cities. Many people are facing the problem of unemployment and reemployment, and the income rate is also much slower than before, and even in some places do not raise wages, but also deduct backwards.

This has led to many people's incomes shrinking compared to before, so they spend less. And now that many families are putting their money on buying a house, they will be relatively poor in other aspects. In order to take root in the big city, many relatives around me usually save money, except for eating and buying vegetables, the rest are saved to buy a house, and most of the salary from the house is used to pay off the loan.

Although the real estate market has cooled down, it is still the same, which means that the store fee is also in the market, which increases the cost of physical stores. In our small city, the annual rent of the store is very expensive, in our community in 2012, the store was only 20,000 a year, and last year when I was at home for the New Year, I heard my parents say that it has risen to 120,000 now, and it is about to quadruple. And there have been relatively few people in our community, and the population flow is not very large, and the nearby shopkeepers have changed several times a year, and there are all kinds of industries, but I haven't seen one who has done it for a year.

And now the labor cost is getting more and more expensive, after the various labor chains, the cost accumulation is also a lot more cost, and the cost performance of the product is definitely not as good as before.

Although the momentum of e-commerce and micro-business has weakened, the Internet economy has increasingly penetrated into each of us. Now it's not just us young people who shop online, many people in their fifties and sixties have also learned to shop online. Moreover, the main consumer groups in society are people between the ages of ten and sixty, and these people are either going to school or working.

Nowadays, people's life is fast-paced, and the amount of online resources and information is also very large, and many people are unwilling to spend more time shopping in physical stores, and online shopping is convenient and fast. In addition to working during the day, many office workers arrange for themselves to go to the gym at night, and they rarely have time to go shopping. Even if you go out shopping on the weekend, you just try on clothes, try on your favorite clothes and buy them online, because physical stores are really much more expensive than online.

Take a certain brand of sneakers as an example, the ** of the physical store is nearly half as expensive as that of Tmall***, and the online store often engages in activities, and you can place an order at a casual point, while the physical store may not have time and mood to go shopping when it is engaged in activities.

Just look at these stores near our home, and it will be more and more difficult to do brick-and-mortar stores next year.

You can try the statistical analysis of passenger flow to find out the cause of the problem.

1.It may be that the amount of location ** is less than 2Unable to grasp peak traffic hours and miss marketing opportunities 3The staff arrangement is unreasonable or the service quality is not high enough.

Customer flow statistics analyzer, software and hardware combined, multi-store collaborative comparative analysis, customer flow statistics, customer flow trends**, sales, conversion rate, joint rate, customer unit value and other data analysis, automatic generation of reports. Customer flow statistics can understand the number of store locations; It can grasp the peak hours of passenger flow and prepare for marketing; Linkage rate, conversion rate, etc., can be used to understand the quality of service of employees. It is only from these aspects that we can understand the existing problems.