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The image spokesperson of Shenzhen Geya watch industry.
In 2012, Geya signed a contract with the popular actor Hawick Lau to become the image spokesperson of the new generation.
"Formal Casual Watch" is the brand positioning of Geya Watch, which combines the concept of professional and leisure positioning, which not only perfectly interprets the taste and accessories of modern people pursuing fashionable dress, but also pays attention to satisfying their pleasure in wearing watches.
In 2012, Hawick Lau officially endorsed the Geya watch brand, and his experience of struggle is in line with the brand spirit of Geya watch, which is elegant, intellectual and gentle image temperament, which greatly highlights the brand personality of Geya watch. He was born in architecture, and now he is also doing well in the entertainment industry, which can be described as talented. Years of precipitation have made Hawick Lau exude the charm of a man in formal wear who pays attention to details.
Hawick Lau's low-key and modest personality charm and enthusiasm and persistence in his career make Geya watch very confident in him. Sha Linzhen, chairman of Geya Watch, said, "I hope that through this cooperation, we can open a new chapter in the brand of Geya Watch by leveraging Hawick Lau's elegant temperament and insisting on working hard as a high-quality man."
When it comes to the design of watches, Hawick Lau, who studied architecture, is very active and readily agrees to design watches for Geya, which makes both parties feel happy and look forward to this cooperation!
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Shenzhen Geya Watch Industry is a diversified watch enterprise integrating R&D, design, manufacturing and sales of watches. Founded in 1993, Geya brand has been adhering to the business philosophy of "first-class quality and first-class service" for 20 years, and has continuously introduced the world's advanced design concepts, watchmaking technology and equipment. Geya uses quality to win reputation, uses brand to open up the market, and serves consumers with sincerity.
During the past 20 years, Geya has created three categories of products: classic, fashionable and dynamic, and has also created its own series of watches with unique Chinese style, such as "Meilan Bamboo Chrysanthemum", "Face Life" and "Blue and White Porcelain". Geya not only has a sound sales network in China, but also its products are exported to the United States, Switzerland, Italy, Spain and Southeast Asian countries.
Geya took advantage of the situation, conformed to the fashion trend of modern people's formal wear and leisure, creatively created the product category of "formal casual watch", combined with the film and television image of brand spokesperson Hawick Lau, and interpreted the brand story of Geya's "elegant style and hidden wisdom in the heart". At the same time, Geya takes the "intellectual class", a group with a high income and education level, as the core target group, reflecting the intellectual, elegant and gentle brand personality, and providing them with versatile, exquisite and comfortable watches.
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"Geya" is a brand of Shenzhen Geya Watch Industry, which is a diversified watch enterprise integrating R&D, design, manufacturing and sales of watches. Founded in 1993, the Geya brand has been introducing the world's most advanced design concepts, watchmaking techniques and equipment for 20 years. Geya writes the chapter of history with exquisiteness, and uses time to shape the unique brand connotation.
After 20 years of precipitation, Geya is now a diversified watch enterprise integrating R&D, design, manufacturing and sales of watches, and is well-known at home and abroad.
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The literal meaning of "endorsement" can be understood as speaking and promoting on behalf of products and enterprises. When the advertising spokesperson uses his own image and reputation to endorse the product or enterprise, he has really become the express guarantor of the quality of the product and the corporate image, which is an apparent act in the civil law. When a celebrity artist serves as a spokesperson for a commodity or corporate image, the question of the endorsement company is a kind of "consultant" service contract, and this kind of labor contract has the nature of a civil contract legal relationship.