How to use it for promotion! How to do promotion? You need to know these routines!

Snapshot know Paste Bar Library Encyclopedia.

Promotion is mainly divided into two kinds: one is paid promotion, one is free promotion, there are currently two main types of paid promotion, one is search promotion--- through keyword search, visitors smoothly enter the ** visit (pay-per-click mode), the other is in the alliance **, such as: Phoenix, Sina, etc.

1. Internal optimization.

1) Optimization of title, keywords, description, etc.

2) Optimization of head, alt attributes and other tags.

4) Regularly keep updates on the site (mainly article updates, etc.).

2. External optimization.

If you want to be included, you need to understand the spider worm catching technology, mainly from the following two aspects: inside and outside the site, first of all, you need to do a good job of the title keywords description, determine that the target keywords are contained in the three, to ensure the quality of the first, starting from the user experience, fully consider the overall layout, color matching, etc., **need to be updated in a timely manner, **need to + alt attributes, and insist on sending high-quality external links outside the site every day, Be sure to insist on choosing to publish the highest relevant traffic in some industries, so that you can increase the weight, mainly from the following aspects: competitor analysis, your own ** status quo, keyword selection plan, SEO goals, traffic estimates, user group analysis, risk and cost control, implementation strategy, effect monitoring, each aspect is in place.

Many friends may feel that there is no effect on promotion now, but as the world's largest Chinese search engine and the largest Chinese **, traffic is still not to be underestimated. Today, I will give you a detailed introduction to how to do a good job in promotion? Follow the steps below to save time and effort!

First, do a good job of self-cognition (three provinces and my body) What industry do I do? According to the industry, to select the corresponding keywords, the first step to do ranking is to determine the keywords, and check the current competition of the corresponding keywords. Who are my target customers?

Advanced gameplay, in addition to basic search engine promotion, you can choose more promotion channels according to the target customers, for example, the target customers are mostly women, and the promotion method can choose "Little Red Book". What am I going to achieve? Optimization is a long-term work, and if you want good results, you have to assign tasks to yourself every day and write a few questions and answers?

Second, determine that the keyword keywords are divided into two types: brand words, and industry keywords brand words such as: Nongfu Spring, Hao Ji Xing, Master Kong, these are all brand words, and their corresponding industry keywords are:

Mineral water, learning machine, instant noodles. Generally speaking, brand words are the easiest to rank in the industry, because there is relatively no competition for brand words (except for copycat brands). Industry keywords are divided into core keywords and long-tail keywords, for example, the core keyword is "mineral water", then "drinking mineral water", "bottled mineral water", "hot mineral water", these are all long-tail keywords, long-tail keywords are easier to rank than the main keywords, and the main keywords are generally done through bidding, with high thresholds and high investment.

The longer the long-tail keyword, the easier it is to rank. Recommend a keyword search **,At the same time, you can dig out the long-tail keywords three collapses early,List the promotion channel 0 basic suggestions from knowing,Encyclopedia,Map,Paste it,Start with the library,Because they are all their own products,Included fast,Rank high。 And these platforms are also very simple to operate.

It is recommended to start the operation of the advanced gameplay from the ** platform such as Mushroom Street, Toutiao, Baijiahao, Big Fish, Penguin, etc. Hands-on ability is recommended to short** promotion, Douyin, Kuaishou, watermelon**, etc. Fourth, the specific operation method first introduces the simplest and most basic operation method Encyclopedia click on the rightmost enterprise creation channel, select the speed of creation, enter the full name of the enterprise and the enterprise ** can quickly create the encyclopedia completely foolish operation, there is no threshold, not even a business license is required, directly on the Qixinbao to find the enterprise information can be created encyclopedia.

There are several options for promotion.

To open an account, you can withdraw your own funds and repent, or you can choose to set up an account.

It is recommended to choose a channel for promotion, which can reduce the cost of promotion.

If you don't have a dedicated operation staff, you can choose to operate on your behalf.