How to do catering marketing promotion? How to promote the catering industry

Catering marketing and promotion must do their own work well, that is, they must make their taste particularly authentic and delicious, so that more people will come, that is, you can do a good job in the early promotion and retain guests, which is the most important thing, so the early promotion is to let the public know that the brand of your product knows that you have opened this store.

For some people (such as Lumière himself), service is really important, from Haidilao to Xibei, from Ritz-Carlton to Omakase Japanese restaurant, all of them are to win by service, people like me who need to be served, say that it is good to have a pursuit of quality of life, and to say that it is not good to say that it is hypocritical, you let me scan a bunch of yards, and wait for ten minutes or even an hour when I forget to make an appointment, at least give me some "worthy" reason, right?

Whether you believe it or not, the power of the circle of friends is powerful.

Use the network to promote the product, and get the maximum publicity effect with the minimum cost.

You can try the concept of affiliate marketing, which is very popular in the catering industry. The practice is to retain old customers and promote new customers through some activities such as membership cards, in addition to the dishes must also have new ideas, and try to give profits to customers in some promotions, which will be conducive to secondary promotion to a large extent.

The essence of any marketing is to do a good job in the product, and the catering is just as good as the dishes and services in order to retain customers.

Now a very good marketing method is to establish a WeChat group, and then send free seasonal dishes every day can only be eaten in the store, not packaged. In this way, it can attract a lot of people, not only to publicize, but also to make customers get benefits.

I think it's just to give them some discounts on a regular basis, because the competitive pressure of the catering industry is also quite great now, for example, there must be other restaurants in the place where you are, then, many people will choose to go to other homes, I think it's better to send some coupons.

Marketing promotion, first of all, must be novel, to be able to immediately catch the attention of consumers, this billboard must have ideas, creative, and secondly, you have to promote your business through various ways. You can pass some ***, or send out some flyers. Let more people know about your home's dining characteristics.

I think the most important thing in the restaurant industry is to keep repeat customers, and you can give your customers some discount vouchers so that they will come back next time.

You can also find some Internet celebrities to promote your restaurant, so that you may become an Internet celebrity spot, and many people will go to eat on the trend, which is also a kind of promotion.

The main marketing methods are online promotion and offline promotion.

Using self-leading platforms, such as Meituan, you must pay attention to service details and medium and bad reviews.

Offline promotion is the traditional full-staff marketing model, which is one of the effective ways.

Membership system, discounts, and regular** are all online and offline promotions.

The promotion of the catering industry can be carried out online or offline promotion, and the combination of physical stores and online promotion can be used to make a name for themselves.

Online promotion can be carried out network marketing, with the rapid development of the Internet era, people pay high attention to the network, as a catering service industry, the rational use of network publicity and promotion, with the help of network platform publicity is very important. You can use new publicity, promotion, industry forums and other models, and you can also use the help of joining the brand to promote the brand, which is very feasible.

Offline promotion: With the help of offline advertising and other means, within a certain scope of project operation, advertising can be invested to promote brand projects. Basically, it can be promoted according to the category, regional selection, consumption level, customer type and other information, and business sales and promotion can help brand projects attract more attention from the neighborhood.

Food and beverage industry

The catering industry, the main content of which is that organizations (such as restaurants, hotels, food processing plants) or individuals engaged in the industry can obtain corresponding service income by processing food to meet the dietary needs of diners. Due to the different regions and different cultures, different groups of people have different eating habits and tastes.

As a result, food and beverage around the world are characterized by diversity. On the one hand, the difference in catering service means that the catering service is completed by the staff of the catering department through manual labor, and each staff member provides different catering services to guests due to differences in age, gender, personality, quality and education level.

The details are as follows:1. Map annotation.

2. Choose a platform with large traffic and high rate to enter the cooperation.

3. Operate your own self-promotion.

4. Make your own brand official website.

SEO so that others can search for you on the Internet.

5. Establish a membership mechanism to improve the retention rate of old customers.

Engage in activities like charging 200 and getting 100 free, or getting 100 free for a single purchase.

6. Let employees encourage customers to post after meals.

For example, reviews or **Circle of Friends likes 15 can be discounted by 20%, what activities and so on.

7. Give small gifts.

Small gifts are printed with the brand and introduction, which indirectly improves the reputation of the store.

8. Create a store Internet celebrity**, small discounts and large customer flow.

10. Push the ground, make some brochures, and usually do publicity for nearby communities and customers.