Product characteristics of black and white tones, brand prospects of black and white tones

In 2012, the black and white computer chair ranked first in sales on the whole network (according to Tmall's official data Rubik's Cube chair statistics, statistical date: .

In 2013, the black and white computer chair ranked first in sales on the whole network (according to the official data of Tmall, the statistics date of the Rubik's cube chair, the statistical date:.

In 2014, the black and white computer chair ranked first in sales on the whole network (according to Tmall's official data Rubik's Cube chair statistics, statistical date:. The black-and-white computer chair ranked first in sales on the whole network on Double 11 (according to the statistics of the Rubik's Cube chair category according to the official data of Tmall on the same day).

The black-and-white computer chair ranked first in sales on the whole network on Double 11 (according to the statistics of the Rubik's Cube chair category according to the official data of Tmall on the same day).

Black and white computer chairs No. 1 in sales on the whole network on Double 11 (according to the statistics of Tmall's official data Rubik's Cube chairs on the same day) Black and white computer chairs No. 12 in sales on the whole network (according to the statistics of Tmall's official data on the same day).

The black and white computer chair ranked first in sales on the whole network on Double 12 (according to the statistics of the Rubik's Cube chair category according to the official data of Tmall on the same day).

Black and white computer chairs ranked first in sales on the whole network on Double 12 (according to the statistics of Tmall's official data on the same day, Rubik's cube chairs) In April 2011, black and white appeared on CCTV-2 "Exchange Space" column In July 2012, it landed on BTV's "Cultural Covenant".

In 2013, he was officially appointed by Tmall as a senior industry consultant unit of the office industry think tank - a special expert in the computer chair industry. In 2014, black and white tones won two awards in the Tmall (**) official V-Motion City V** Competition, the original gold medal and the best original**.

The black-and-white brand has established brand direct sales channels on large e-commerce platforms such as Tmall, Jingdong**, Dangdang.com, No.1 store, and excellent Amazon, and has been loved by consumers. In the future, the brand will spend energy on product research and development, improve the quality of quality and travel, and bring high-quality services to consumers.

The black and white brand was founded in 2007, and the first ** store on the Internet was officially put into trial operation in 2008. Due to a lot of preparatory work in the early stage, the ** store has achieved good market feedback in the early stage of the launch, and the brand concept of black and white "sleeping on a chair is more comfortable than sleeping with a man" has also greatly accelerated the pace of market expansion;

In 2010, black and white officially announced its entry into the key customer market, and after establishing cooperative relations with Industrial and Commercial Bank of China and China Mobile Communications, it was logged into CCTV-2 "Exchange Space" in 2011. In this program, the black and white tone products shine and are favored by the blue team designers, from bookcases and bed cabinets to small bar chairs and guest chairs.

In July 2012, Black and White officially announced its sponsorship of Beijing TV's "Cultural Covenant" program;

In August 2012, the black and white computer chair established a partnership with Maxthon

The black-and-white computer chair has not stopped expanding ......

The black-and-white brand was born along the path of the Scandinavian minimalist style of homely lifestyle and has evolved through continuous innovation. The black and white brand integrates furniture design, production and marketing, integrates a number of well-known furniture designers at home and abroad, and constantly introduces environmentally friendly, fashionable, practical, simple and cost-effective household products, and relies on its strong original design capabilities, excellent product quality and perfect after-sales service system, and has embarked on a unique model of rapid development in the furniture industry. The development company of the brand has a number of equipment and furniture production lines imported from Germany and Italy, using the most environmentally friendly plates and trousers and oak best hardware accessories, with advanced production technology and rigorous quality inspection system, the cost control system, excellence, the production of all fashion consumers love black and white furniture.

Black and white (HBABA).

Positioning: Positioned as a computer chair expert that liberates the spine, it designs a computer chair that liberates the spine for office workers.

In terms of brand concept and appeal, black and white tones pursue a balance, a balance between men and women, a balance between work and life, hoping to bring a tranquility and harmony to urban men and women. Men and women who advocate high-profile work during the day - hard and efficient doers, low-key life at night - love body and mind, and decorate life with heart.