The company s development has reached a bottleneck period, is there a problem in strategic positioni

The development of the company is not the bigger the stall, the better, of course, the expansion of the scale is not a bad thing. The key to the problem is that you need to do a good job of strategic positioning, especially brand positioning. That is to say, the tactics you do such as expansion must be in line with your company's strategic positioning and must serve your company's brand positioning.

Here's an example for you: Why is Shaolin Temple so popular now? The market capitalization legend is already in the billions of dollars.

Of course, there are many reasons, if from a business point of view, the most important one should be, its brand positioning is very good, which is reflected in the first is differentiation and the other is focus. Differentiation tells you that I am different, and gathering tells you that I am focused and professional. In fact, if this question is concrete, it is enough to write a book.

Here I recommend you to take a look at Trout's positioning theory, which is always changing. I'm sure you'll get something to gain. Purely personal original, the owner of the building.

If there is a problem with the company, you have to see the "doctor", I don't know about your company, what business to do, the scale is large, and so on, just give you a method, do you dare to use it, or you just ask, it is recommended that you find a better consulting company to help you guide and guide, diagnose what the problem is, how to solve it, instead of going to the doctor with a disease, not to mention giving you a doctor, you can also use it.

There are different situations. Maybe it's a problem with strategy, it may be a problem with strategy implementation, or it may be the phoenix nirvana period that enterprises must go through. The pace of strategy implementation may be too fast, and the company's resources have not yet reached the status of supporting the strategy, and it is necessary to adjust the speed and air progress of strategy promotion.

The question of strategic direction is whether to follow an intensive or large-scale expansion strategy.

This is more complicated, I can't explain it in one sentence or two. And it has to be analyzed on a case-by-case basis.

In the process of development, every enterprise will encounter more or less management problems, if the development of the enterprise encounters a bottleneck, it is also necessary to understand what bottlenecks the enterprise is currently encountering, such as human resource allocation problems, business process shortcomings, etc., the company's development prospects are uncertain. Generally speaking, the occurrence of bottlenecks in the development of enterprises is likely to have risen to the level of enterprise collapse. If this problem cannot be effectively alleviated after in-depth communication between the leadership and the human resources department, it is recommended to seek help from a third-party professional consulting agency.

It should be noted that when choosing a consulting company, we must consider the actual situation of the enterprise itself and the problems that need to be solved, and comprehensively examine the quality, experience and value of the consulting company. The quality of a consulting firm includes the quality of its personnel, professional expertise and professional ethics. Management consulting companies provide intellectual output services for enterprises, and the quality of personnel directly determines the level of their consulting services.

Companies must have in-depth meetings with consultants from management consulting firms to make a comprehensive assessment of their capabilities.

All in all, the professional orientation of the counterpart consulting company can help the enterprise solve the problem in most cases, as the so-called authorities are riddles, and bystanders are clear. On the other hand, while serving the enterprise, the consulting team's unique intellectual resource sharing can also help enterprise managers clarify the future development direction of the enterprise and gradually improve their core management capabilities.