Why do CBA foreign aid stick the LOGO on their shoes with adhesive tape?

Commercial contract between CBA and ANTA.

The contract stipulates that as a sponsor of the CBA, the uniforms of the CBA teams and the sports shoes of the players are provided by ANTA. In the first year of ANTA's sponsorship of the CBA, it was even mandatory for athletes to wear ANTA's basketball shoes for games, and if a player wore other brands of basketball shoes to play, they would be fined. However, due to the quality of ANTA shoes and the inability to adapt to every player, Anta probably later made a concession and acquiesced to the players wearing basketball shoes of other brands, provided that no other logo other than the ANTA trademark could appear, and if it was violated, it would also be fined, so many players glued the logo on the shoes with adhesive tape.

Because ANTA gave the Blue Association 6000w and bought the exclusive sponsorship rights.

That is, CBA can only wear ANTA's shoes and clothes, etc.

But! Anta's shoes are not good! Many people feel that they can't protect their feet, so they wear good shoes such as Nike or adidas in order to better compete and protect themselves.

However, according to the previous regulations, other brands of sports brands are not allowed to appear in the CBA arena, so

PS: Strong BS Chinese Basketball Association and ANTA

ANTA is a sponsor of the CBA League, in order to better play and protect its rights. However, according to the previous regulations, other brands of sports brands are not allowed to appear in the CBA arena, so

The sponsor that should be the CBA is ANTA Players wearing Nike should be taped to it.

LZ pays attention to details! The cover is because the sponsor of the CBA is Anta. Therefore, only ANTA brand sneakers can appear on the CBA court.

Just like LBJ and Kobe endorse Nike, they can't wear any sneakers on the court that have a logo (other than Nike thinks).

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In addition to the 12 people in the Asian Championships, the others labeled 300,000 pairs of shoes.

Because the CBA is not sponsoring Nike, just put the label off!

Generally, it is a designated sports brand supplier, and the business owner has invested money to advertise, so naturally athletes cannot be allowed to wear other brands of products to participate in competitions and various activities.

Because they have signed contracts with other brands first, but they play in the CBA, they will wear CBA shoes and not let his logo be revealed.

ANTA is a CBA sponsor, and most of the players wear ANTA's shoes, and some players who have signed contracts with other brands have to cover the logo of their shoes during the game, and most of them are foreign players.

Basketball word 2014 No. 756.

Various CBA Clubs:

This season, players and foreign aides who enjoy the policy of licensed labeled shoes can wear non-league designated shoes during training and games in accordance with the regulations of the league, but they must strictly cover the logo and text on the shoes in strict accordance with the relevant provisions of the "2014-2015 China Men's Basketball Professional League Official Manual", otherwise they will be punished in accordance with Article 2 of Chapter II of the "Disciplinary Punishment Regulations". Other players are required to wear the league's designated shoes in accordance with the league's regulations.

This is a 14-year regulation, and every year there are regulations on the standards for CBA professional athlete competition shoes, in order to protect the interests of sponsors. However, because some athletes have their own contracted brands, they cannot wear sneakers from other brands other than the contracted brands. Therefore, it is necessary to cover the trademark.

Because the CBA has entered into a strategic cooperation with ANTA, all CBA players are required to wear ANTA clothes and shoes (except for players who cooperate with other sponsors alone, but the logo must be covered).

When the CBA signed the cooperation agreement with Anta, these terms were stipulated. Generally, players can only wear ANTA shoes, and some star players can wear their own endorsed brands and cover their trademarks.

Because the sponsor requires to wear the sponsored shoes, it is not allowed to wear other brands, but the shoes sponsored by the CBA Sponsor Act, sometimes do not fit, they wear their own shoes to compete, so they have to be glued,

The CBA is sponsored by ANTA, and it is stipulated that only ANTA can be worn in general, and other brands cannot reveal their obvious logos

It should be officially designated by the CBA, and only the designated ** Li Ning shoes can be worn, and if there is a special reason to wear other brands, the trademark must be covered.

Because Li-Ning is the largest sponsor of the CBA, this year's new regulations stipulate that all players must wear Li-Ning's shoes to play, and are not allowed to wear shoes of other brands.