To do network marketing, what channels can be used to target high income people

Typically, online marketing consists of the following parts:

1. Enhance the visibility and influence of the corporate brand.

2. Acquire potential customers.

4. Better (faster, more efficient, more convenient) service for existing customers through the Internet.

When enterprises carry out network marketing, they usually need the support of the following aspects:

1. Professional talents are needed, such as: copywriting, art, promotion, customer service, operation and other talents.

2. Need some professional network marketing tools.

3. It is necessary to make full use of mainstream e-commerce platforms (Alibaba, Tmall, etc.) to establish online sales channels.

4. There is a need for a certain amount of capital investment, such as: construction fees, advertising fees, platform service fees, etc.

Evaluate the effectiveness of online marketing.

1. Check the traffic of **, as well as the number of web pages of your company or brand keywords that are included in search engines. In general, the higher the web traffic and the higher the number of web pages included in search engines, the more well-known your company and brand will be on the web.

2. Count the traffic brought to you by different network channels and promotion methods, the number of potential customers, the number of consultations, the turnover, and the cost of obtaining a customer in different ways.

Go where your target customers are likely to go to do the promotion.

Do you do it online or offline?

Marketing includes network marketing, and traditional marketing. Network marketing is a part of marketing, marketing, is a macro economic discipline, from the perspective of the market, to do business sales, and marketing contains, product planning, channel planning, promotion path, terminal market presentation, network marketing promotion means and so on!

Network marketing and marketing complement each other. Network marketing is to use the marketing technology you have learned and use network information technology to create a business environment on the Internet. As the name suggests, the so-called marketing mainly refers to the process of individuals or collectives to achieve a win-win situation by trading the products or values they create in order to obtain what they need.

So marketing is a visible transactional activity. Internet marketing, on the other hand, is mainly a transaction activity conducted by both parties through the Internet.

The advantages of network marketing are that the communication range is wide, the speed is fast, there is no time, place, content constraints, no store rent costs, reduce operating costs, is conducive to improving the efficiency of enterprise marketing information dissemination, enhance the effect of enterprise marketing information dissemination.

The network marketing major is suitable for Internet brand promotion and Internet product promotion; Network marketing and traditional marketing As a new marketing model and means, network marketing and traditional marketing belong to the same modern marketing theory, and the two have both similarities and obvious differences. Effectively integrate network marketing with traditional marketing strategies and means.

It is now popular OTO model, online with network marketing, offline with marketing, complementary and mutually beneficial, the marketing with the network to achieve network marketing, the market is the foundation, the network is the means.

Hello, network marketing and marketing can be said to be complementary to each other, or it can be said to be antagonistic to each other. Network marketing is the layout of the market and the company through the Internet, and marketing is the layout through the offline. The two of them complement each other's shortcomings, and they will also form a competition.

Network marketing and traditional marketing are both ways of marketing, and it is impossible for network marketing to completely replace traditional marketing. This question should be analyzed from the advantages and disadvantages of network marketing and tradition

Network Marketing Advantages:

The information is released quickly and extensively, and global resources are shared.

Do not leave your home to make online shopping.

It is easier to adopt the direct sales model, and there are fewer channel links, which is more advantageous.

Traditional Marketing Advantages:

The marketing model is more in line with the consumption habits of different regions and different consumer groups;

The product can be more intuitive and specific in front of consumers and available for choice;

Through layers of distribution, a broader terminal network has been formed, which is spread across thousands of households. Items can be purchased immediately to meet the consumption behavior anytime and anywhere;

Centralized procurement, centralized sales, logistics costs are greatly saved.

Note: With the development of technology, the Internet is also improving its own shortcomings, network marketing and traditional marketing are mutually promoting and complementary, enterprises should be based on the business objectives and market segments of the enterprise when marketing, integrate network marketing and traditional marketing strategies, and achieve the best marketing objectives at the lowest cost.

The purpose is the same, but the carrier based on it is different, the way of implementation is also different, and marketing is a big concept, including the former.

For example: promote a brand's pants.

The traditional marketing methods are ** advertising, outdoor advertising, etc.

(1) Market conditions: the current product market scale advertising market **62616964757a686964616fe78988e69d8331333332626132 profit margins, etc.

2) Product condition: the varieties on the market at present ** packaging and so on.

3) Competitive situation: the main competitors and basic situation in the current market.

4) Distribution status: sales channels, etc.

5) Macro environmental conditions: consumer groups and demand conditions.

Problem analysis. Advantages: Advantages in sales, economy, technology, management, policy, etc.

Disadvantages: Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation).

Probability: Market probability and certainty.

Threat: The biggest threat and risk factor in market competition.

To sum up: how to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.

4.Target. Financial Goals:

The company's sales revenue in the next 3 or 5 years** (in case of successful financing):

Unit: 10,000 yuan).

Year 1st year.

Year 2, Year 3.

Year 4, year 5.

Sales revenue. Market share.

Marketing objective: what is the gross profit margin of the cost of sales.

5.Marketing strategy.

Target Market:-

Positioning: - Product Line: -

Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc.

Distribution: Distribution channels (including ** channels, etc.).

Sales force: formation and incentive mechanism, etc.

Service: After-sales customer service.

Advertising: Promotional advertising format.

**:**Manner.

R&D: Product Improvement and New Product Development Initiatives.

Market research: the main market research methods and measures.

6.Course of action.

Marketing campaign (timing) scheduling.

7.Projected income statement and other important financial planning statements: -

Network marketing is a tool for marketing. Thank you.

Generally speaking, network marketing is a branch of marketing, which is the application of marketing theory on the Internet and e-commerce platforms, and also the improvement and development of marketing theory. From this point, it can be seen that the biggest difference between them is that network marketing is a marketing activity carried out on the Internet using the Internet, while marketing is a marketing activity carried out in the real market.

The difference between network marketing and traditional marketing, network marketing is an Internet-based marketing activity, and the difference between it and traditional marketing is mainly manifested in the following aspects.

1 The marketing environment is different.

Marketing is based on the industrial economy, and network marketing, in addition to the industrial economic base, also has the network economy, network technology and modern communication technology base. Based on network communication technology, network marketing realizes the informatization, automation and globalization of enterprise marketing activities through the Internet and the internal network of enterprises, eliminating the limitations of time and space in traditional marketing.

2 The target market is different.

In traditional marketing activities, the selection of the target market is mostly aimed at a specific consumer group. The target market of network marketing is more of a personality demander. Enterprises collect a large amount of information through the Internet, understand the different needs of different consumers, find business opportunities from each consumer, and formulate corresponding marketing strategies for each consumer to provide them with personalized products or services.

3 Marketing strategies are different.

Network marketing is to carry out marketing activities in a virtual environment, customers can only understand product information through the network, can not intuitively feel and try, therefore, in terms of marketing strategy, enterprises must also design products and product display according to the requirements of the virtual environment, and formulate corresponding marketing strategies.

It is not only a way of marketing, but also a marketing method of e-commerce.

Network marketing (on-line marketing or e-marketing) is a process in which a large number of customers search through the Internet, find a certain **, store, view the selling point of the product, call us ** or contact us in other ways, and turn a potential customer into an effective customer from a potential customer. Mr. Gao Yanfei, a well-known network marketing expert, once explained that network marketing is actually the process of consumers using the Internet to make purchase decisions. It is also understood as:

Based on the Internet, it is a new type of marketing method that uses digital information and the interactivity of the network to assist in the realization of marketing goals. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.

The network is an emerging market, it is part of the market, and the market concept is larger.

Network marketing is because of the development of the Internet era, the development and extension of marketing tools and methods on the network, it is best to understand what marketing is first, and you will naturally know network marketing.

Network marketing is based on the network and social relationship network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, in order to achieve customer prices.

Weight and corporate marketing objectives for planning, implementation and operation management activities. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing method. In short, network marketing is a series of corporate activities that are customer-centric and network-oriented, and are carried out to achieve corporate purposes.