What is Internet Marketing? What are the classic cases of scenic network marketing?

I don't even want to.

The following is the network marketing idea of the shower room, if you play with the scenic spot, it is a mold, as long as you understand the idea, it is very simple to do.

The network marketing of the shower room can be played, and there are three ways of network marketing: content, scene, and word of mouth.

Start with the foundation of word-of-mouth, write 1000 shower room problem solutions, send them out online under your own brand, and supplement 500-1000 questions every month, so that the brand becomes the most professional shower room brand in word-of-mouth.

Then the scene, when it comes to the scene, you can use the hottest WeChat, and make a shower room scene every day** (very demanding, this **scene must be an emotional fact, general**Forget it, the scene is the big focus of network marketing, don't play network marketing if you don't play well). Use the circle of friends, groups, and service accounts to send out some high-quality copywriting and **, which brings the improvement of brand height.

Then the last is the content, the content of the event is rush to buy, seckill, **, bargaining, etc.; The content of the event is awards, new product launches, press conferences, etc.; The internal content is how to formulate a system for dealers, how to play for customers, and so on.

If the above is played well, the company is at least an excellent brand on the Internet. You can try to do your own set of network marketing play, I wish you success!

This platform is big data and AI, and then it fights against that.

There is also a Lingkun big data platform, which can query and report some financial risks.

Tourist attraction marketing is a traditional TV advertising, through TV, train ruler Tong station, etc., now the mainstream judgment of the dilemma including the marketing program is the network effect, through **, short** to improve the popularity of the scenic spot, the famous Xi'an bowl wine, Meilin Snow Mountain are from the hands of Douyin network V! Secondly, you can also attract car owners who travel by car to Luoyang through activities, such as Luoyang, which often dig jokes and subsidize high-speed tolls!

By the end of June 2012, the number of Internet users in China had reached 100 million, the Internet penetration rate was nearly 40%, and more and more consumers obtained travel information through the Internet, and the demand for self-guided travel has grown rapidly. At the same time, under the influence of the new national tourism policy, major scenic spots are facing the drastic structure of teams and individual tourists, and the "group scatter ratio" has changed from the previous 7:3 to the current 3:

7. These factors have forced tourist attractions to change their marketing methods, from relying mainly on travel agencies to vigorously carry out network marketing. Since February 2014, Langzhong Ancient City Scenic Area has been fully integrated with the network. In just 2 months, Langzhong Ancient City has accurately positioned its brand communication tonality, formulated its network communication structure, and created many popular online communication events, which have taken on a new look in the vision of netizens.

The network brand events related to the ancient city of Langzhong have been on the hot list of Sina Weibo, Tencent, Sina, Sohu, CCTV and other major home pages and hot lists for many times, realizing a good start to the network marketing of Langzhong ancient city tourist attractions.

It was learned from the Langzhong Municipal Bureau of Culture and Tourism that during this year's Wusen section of the lead holiday, tourists in the ancient city of Langzhong took group tours to Chengdu, Chongqing, Xi'an and second- and third-tier cities such as Mianyang Randa, Deyang, Guangyuan, Neijiang and Ziyang in the province, mainly self-driving tours and self-guided tours. According to statistics, as of 5 p.m. on May 3, 2014, the total number of tourists in the ancient city of Langzhong reached 10,000 people, and the total income was 100 million yuan, an increase year-on-year8%。

Compared with this year's Qingming holiday, the number of tourists and tourism income in Langzhong Ancient City have increased significantly. To obtain such impressive market benefits, Langzhong Ancient City has made great contributions to its efforts in network marketing.

Tips for customs clearance to do a good job in tourism marketing:

1. Create a new marketing scenario with high-quality creative content: spread interesting content through effective means and in effective channels. IP leverage, early marketing, cross-industry cooperation;

Through good content, choose effective means, through channels with sufficient coverage, content + means + channels = tourism network marketing, the door has been opened, jump out of the traditional brand marketing concept and circle, infect users with scenes, trigger user action, the key to tourism Internet sales, please take it!

From the tourism industry as a whole, their marketing activities have their own characteristics, but also have common characteristics, from the common characteristics, the tourism industry should also put its own axis on different spreading car platforms, from the search engine to socialize **, and then to the short**, all need the right to inject their own brand content, entertainment these rich content, so that the target can be shot, you can choose, you can go, you can go to the brand for an in-depth understanding, From the perspective of advertising investment, we must fully straighten out the relationship between input and output, and can the investment in search engines or other ** bring accurate traffic to our products and brands? Can it create value? According to the results generated, remove the guidance and dig to broaden their own network marketing behavior, so that their marketing plan will obtain a sustainable development guarantee.