How does the company do network marketing promotion?

Many companies blindly choose to do network promotion, see others do a good job, the company recruits a few people, publishes some spam information every day, let them find some ways to do product or service marketing, this impulse is usually the most terrible, a few months do not achieve the desired effect, blame the employee for not doing a good job, and the employee is under more pressure.

Before doing network promotion, some leaders of the company may not have thought about how to do network promotion at all. Which marketing approach is right for our product or service. Which products in the same industry have the hole of network promotion and have room to explore?

It's logical that everyone is analyzing and making plans step by step!

If the company wants to do a good job in network promotion, it must do the following work:

Determine the needs of your customer base.

Lock in market audiences and consumer groups.

The actual operation of the network plan.

Budgeting for network marketing funds.

Evaluate the effectiveness of online marketing.

Each of the above points is a necessary condition for network marketing promotion, and every successful case is inseparable from these conditions.

If you want to successfully use online promotion, you must have logical thinking, and every planner has a strong logic to plan good things.

Define your goals. 1) What activities do I plan to do using the Internet?

2) Build your own ** (web space)?

3) Do I need to apply for my own domain name?

4) What are the regions and demographics of my intended primary target audience?

5) How much money do I want to invest in an online marketing program?

6) How to run a**?

When you have a clear idea of the above questions, you can start working.

What are the benefits of online promotion for enterprises?

With the rapid development of the Internet, search engines, as a bridge connecting enterprises and users, are more and more valued by companies, and more and more enterprises choose to use search engines as a way to promote enterprises.

If an enterprise cannot make the search engine index the content correctly and cannot be included in the search engine database, it will lose most of the network customers and lose a lot of network marketing opportunities.

**Just like opening a store, without network promotion optimization** is like opening a store in a rare place, although your product is good, but customers can't find you**, then your product is difficult to sell through the network.

Let's talk about several common phenomena of network marketing promotion in enterprises now:

3. Enterprises that attach importance to the Internet: there are network marketing managers, commissioners, operations, SEO supervisor assistants, WeChat operations, artists, networks, network customer service and other personnel, and have established a professional network department or a long-term cooperative outsourcing company.

The first is mostly enterprises that attach importance to Internet channels and suffer from lack of professional team talents, and the second is the performance of doubts and misunderstandings about the effect of Internet marketing. The two have one thing in common is that they don't understand network marketing, and the third one will follow up with the times, set up a network team or outsourcing, which is the best way to get orders through the network.

In addition, a large part of the role of network promotion is to solve the problem of traffic, traffic is the network visitor, so that customers find you to find you, how to let more accurate customers find themselves through the network is one of the most headaches encountered by enterprise network marketing. The core of traditional factory network marketing is to use the resources accumulated in the past to get more accurate traffic, so as to get more opportunities for transactions.

So how to carry out online marketing promotion?

1. First of all, you need to register a domain name, preferably a domain name related to the enterprise or product, which is easy to remember.

2. Establish a business of your own, if there is no professional and technical personnel, you can call a third-party station building company to do it, the future is mainly to work your own enterprise, and all the work will start from the first.

3. Improve the content: move all the products or services of your own company to the company, and the content of the page such as enterprise introduction, corporate culture, corporate honor, enterprise products, customer cases, and contact us is indispensable. In particular, it is very important to work the company's products, improve the selling points of the products, the use of the products, the guarantees, the details and other content, so that customers feel that you are professional.

4. Enterprise SEO: Search engine optimization is a long and continuous process, and SEO is also an important way for all traditional enterprises to do network marketing to get a large number of customers for free. Don't think it's complicated, just continue to update the content with the company's product or service as a keyword.

5. Network integration promotion: such as news, post bar, forum, Weibo, QQ, Douyin, etc., now there are many companies that attach importance to Douyin, Kuaishou, diluted the news, search engines and other conventional network channels, here I want to say that for the long-term development of enterprises, these channels are necessary for the brand of enterprises, especially in the transaction link of enterprises This soft promotion is more obvious than hard advertising.

Enterprises need to do network marketing research is divided into market research, competitor research, customer research, enterprise research, the purpose of the research is to deepen the understanding, understand the selling point of the product, understand the habits of the customer, understand the advantages and disadvantages of competitors, and understand the market. Then develop a marketing strategy.

What are the ideas for enterprises to do marketing promotion?

1.Do your research.

Research is divided into market research, competitor research, policy customer research, enterprise research, the purpose of the research is to deepen the understanding, understand the selling point of the product, understand the habits of the policy customers, understand the advantages and disadvantages of competitors, and understand the market.

2.Develop a marketing strategy.

There are many intentions to do network marketing, some are to improve brand value, increase user registration, improve performance, etc., different intentions have different marketing strategies, the whole marketing should be around the intention you choose, many enterprises network sales failure is because the specific needs of the enterprise are not clear, and there is no marketing strategy based on demand.

3.Look for promotion channels.

As long as the user analysis is thorough, the ability to truly understand the needs of the user, and then do the content, find useful ways to implement, and do targeted implementation, as long as this way, the conversion of customers can get twice the result with half the effort.

4.Marketing content development.

In order to fully play a role in network marketing, it is necessary to take the initiative to promote and push the content that users care about to the eyes of target customers, so before officially doing network promotion, it is necessary to deepen the understanding of what the user's interests and hobbies are and where the points of concern are.

With 10,000+ KOL KOC resources, 500+ project promotion experience, 2 million + high-quality social e-commerce KOL resources, and more than 15 years of new marketing experience, we help enterprises customize a full set of marketing solutions, be result-oriented, and achieve volume growth

How do service-oriented enterprises do network promotion? How should a service type company do network promotion.

The organizational structure must be determined first!

There must be several positions of customer service, art, and sales manager, and the positions can overlap. The division of labor must be clear, and the ratio of personnel should be determined according to the actual situation. , code clearing.

In the early stage, paid promotion is the mainstay, supplemented by free promotion, and there are many ways to pay for promotion, the mainstream is bidding, ranking, etc. can now also be on Douyin, Toutiao. Even advertised on TV. Such a good late age is the effect is fast, the effect is accurate.

Save time. The disadvantage is that it is too expensive to spend money. There are also many ways to promote it for free, such as sticking it, knowing, **optimization, advertorials.

Since the advantages of advertising, circle of friends, etc., are to save money, the disadvantage is that the time is long, the effect is average, and it needs to be maintained for a long time. It depends on the nature of the company and the product.

Let's put it this way, network marketing is like a system project, which involves many aspects. If enterprises want to do a good job in network marketing, they need to pay attention to the following issues:

1. It is necessary to combine the actual situation of the enterprise itself to slow down and the positioning of the product itself, which requires the investigation and analysis of the market;

2. Carefully analyze and do a good job in network marketing plan, and finally be able to realize the role of network marketing in enterprise promotion.

3. The plan includes the construction of the enterprise, the release of enterprise information, the marketing budget, the selection of network marketing methods and the promotion of products, the arrangement of network marketing professional sales personnel, customer service, etc., the plan to arrange all the work in place, and the careful plan can make the enterprise in the network difference model marketing process smoothly, so as to achieve the ideal network marketing effect.

If you want to do a good job in network marketing promotion, it is recommended that

1. First of all, we must believe in the overall situation of network marketing promotion;

2. Willing to invest, because network promotion is long and long-term, you need to first position, and then build a first-class Zaina and open a prosperous shop (here it will cost tens of thousands of yuan), and then improve the information before you can start to test the payment and free optimization. The test imitation is fruitless, and continuous improvement and modification can have results. If you want to see the effect before investing, then it is recommended not to do it, everything will be paid first to have results.

3. Build a team, many companies always have the mentality of trying to recruit one or two people to do network promotion, in fact, it is difficult to do this, network promotion is not as simple as you think, there are tens of thousands of peers competing with you, do you think one or two people can compete with tens of thousands of peers and their teams, and there are so many network platforms, one or two people have limited energy, how can they do well.

4. Learning is very important, the Internet is changing too fast, and only the continuous learning of network promoters will not lag behind their peers.

1.Search for early Suiqing promotion: At present, mainstream search engines (and Google) provide free inclusion and retrieval of web pages, so you need to learn some search engine optimization knowledge, and pay attention to submit** to these two searches are free of charge (entrance);

3.Blog marketing: open up a company blog and encourage employees to write corporate blogs together, product features, corporate culture, professional knowledge are a good way to conquer customers, but also timely communication with customers, etc., here is a particularly recommended blog promotion**;

Marketing: Email is not just a way to send and receive emails, you can always provide the latest product information, discount information, or even just greetings, but only with the customer's permission and not disturbing the public;

6.Community Marketing: You know, Yahoo Knowledge Hall and other communities, isn't it?

There are many ways for companies to do promotion, and only a few are often used and popular.

Search engine optimization is the most commonly used, but also the most basic means of network promotion, through the optimization of the industry, so that the industry's keywords in the search for Huai Jinqing ranking, for example, you are doing a certain industry to join, in the search, search xx to join, then you will have a show, from the click into your **, to achieve conversion.

This promotion technique is a commonly used paid promotion, through the search engine click to charge, and search engine optimization is different, this kind of ranking is carried out through account consumption fees, different industries, different consumption, different keyword consumption is also different, users through the click **, browse the landing page, so as to convert. To do this kind of promotion, you have to take into account the conversion rate.

The company's network promotion method: refers to the flow of information.

Information flow promotion is currently more popular paid promotion method, through this promotion can be more accurate directional delivery, relatively more accurate, this promotion method in addition to the user's region, will also obtain the user's likes and other attributes, when the user reads, only the lack of appearance in the corresponding position, do this kind of promotion needs to have a strong user analysis ability, as well as the ability to plan the copy, of course, similar to the bidding, but also to control the cost.

Self-promotion and short-term promotion is a more popular free promotion method at this stage, through the original self-promotion, to attract fans, through the operation of fans to achieve the purpose of converting fans. Short promotion is similar to self-promotion to some extent, both of which attract fans through content and then convert through operation.

1. The company's network promotion needs: first of all, to organize materials. No matter what the nature of the company, what the main business is, before doing network promotion, there must be sufficient materials, including the company's profile, product structure, main business and so on.

2. The company's network promotion needs: choose professional people to be responsible for the wisdom of the type. Professional things still need professional people to do, and network promotion is no exception. It is necessary to find people who are familiar and understand the network and promotion, and have certain knowledge and skills.

3. The company's network promotion needs: design some specific network promotion programs, on the one hand, there are plans to let the specific executives have rules to follow, on the other hand, the entire network promotion work will be implemented step by step, which will greatly improve efficiency.

3. The company's network promotion needs: find the right channels and platforms. Network promotion should have appropriate channels and platforms to promote and publicize to the company's target customers, so that the effect will be more obvious and the labor will be more valuable.

4. The company's network promotion needs: after organizing the materials, it is necessary to create some bright spots. To do online promotion, you need to have some bright spots, so that the audience likes their own content, likes their products and business. A bright network promotion will get more attention for the company.

5. The company's network promotion needs: maintain excellent product quality and high-quality service, and create a good company image. Doing network promotion is actually a kind of image shaping and a kind of word-of-mouth communication. Therefore, in the process of network promotion, we should pay special attention to product quality and service quality.

6. The company's network promotion needs: to establish their own network promotion team, it is not enough to have a special person in charge, but also to fight as a team, so that the strength and width of the promotion will increase the former Hongchai. The team working together to do online promotion will also make customers trust their company more and create more credibility.