What are the characteristics of Mini Programs, and what are the advantages and disadvantages of Mini

Features of the Mini Program:

2.Uniqueness: The name of the Mini Program is unique, whoever registers first is whom, when others have successfully registered, you have no way to register.

3.entrance, according to statistics, there are now nearly 50 entrances to the mini program.

4.New retail, mini programs are the best landing tools for new retail, and they are also the trend of offline store development in the future.

5.The cost is low, and the cost of the Mini Program is relatively low, which can greatly reduce the operating cost.

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to care about whether they install too many apps.

In general, it is "no installation and uninstallation, ready to use." ”

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

Since there is no entrance to the applet.

Store drainage: online and offline traffic are converted to each other.

User experience: Scan the code and click on it to see and use it.

The production is simple, and the process of making a Mini Program is generally like this, such as:

1. Register a small program on the WeChat public platform, this is the mini program, this is still different from the management background, this is rarely used after the small program is released and launched, and the more used is the management background, which is used to manage the small program, such as product uploading, content addition, function settings, etc.;

2. It is through a third-party development platform, such as "Tianketong", and then build it on this platform, configure the information for release review, such as the domain name, appid of the applet, the secret key, etc., which is convenient for submission and review;

3. After getting these, you can release it online, this process generally takes 1 2 days, of course, there are fast, it will be launched in a few hours, this depends on the added content, it is different.

1. Strong flexibility.

Since the Mini Program is built on the WeChat platform, when communicating with merchants and enterprises, the Mini Program can be sent to users through the WeChat dialogue window, and users only need to click to enter the Mini Program, and they can switch back at any time, providing users with a very flexible and convenient experience.

2. Light application.

In the era of mobile Internet, many companies have developed their own mobile apps, but if users need to use this service, they must register. However, the memory of the mobile phone is limited, and the emergence of the applet perfectly solves this problem, and the user does not need **app, just open it directly in WeChat.

3. Rapid promotion.

The Mini Program itself has the characteristics of easy communication, and it can be combined with the best of the world, with a variety of promotion methods, which means that the promotion of the Mini Program, whether online or offline, is very convenient to promote and use, and it can perfectly combine the traditional offline use scenarios with the online first, which is also the reason why the Mini Program has developed so rapidly.

4. Service. Merchants or enterprises can communicate directly with consumers through the customer service function of the applet, which is very conducive to after-sales, and this function can also push some preferential activities and logistics information for customers, etc., all the applets since their birth, not only have been favored by the majority of users, but also have been favored by many merchants and enterprises.

According to the digital business circle, there are actually many more characteristics of Mini Programs, which need to be determined according to different industries.

How much it generally costs to develop a small program is not fixed. Advantages of developing Mini Programs:

1. It is easy to delay the development of new users, and the stickiness is strong.

WeChat has more and more traffic entrances open to Mini Programs, which allows Mini Programs to jump freely on the main functions and interfaces of WeChat. In addition, the enabling effect of the social relationship chain makes customers very sticky. Therefore, the development of Mini Programs is inevitable.

2. Easy to maintain old customers.

In the past, traditional stores couldn't trace and quantify customer behavior. For example, in a restaurant, if a customer leaves after eating, if he wants to leave a customer information, the merchant can only direct the customer to the ** app or pay attention to the public number. However, most people are reluctant to ** "bloated" apps and are reluctant to pay attention to public numbers for fear of "information harassment".

As a result, it is difficult for businesses to connect with customers further.

With the help of the Mini Program, customers can get services directly from the Mini Program. In this way, businesses use Mini Programs to improve the service experience of their stores. With the help of the membership ability of the Mini Program, it is also possible to further improve your membership system.

You can also view relevant data so that you can market accurately.

For Mini Program development, you can entrust a professional and reliable third-party free Mini Program to build a software platform to achieve efficient and high-quality development. This free applet building software platform provides 400 free applet templates, and at the same time refers to the WeChat applet production tutorial, which greatly reduces the difficulty of the applet coding spine leakage!

0**, novices can also use it! Click here to get the easy-to-use Mini Program Maker: Fanke Light Station Mini Program.