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The effect is very good, and the applet has the following advantages:
Mini Programs are strong traffic entrances, and Mini Programs are the main battlefield of future business competition.
WeChat is currently the largest mobile traffic entrance, the traffic is in the first place, enterprise customers will naturally go to, based on the huge user base of WeChat search traffic must have a strong imagination space. In the WeChat search results, whether it is now or in the future, Mini Programs must be the application with the highest weight because they can meet various application scenarios.
Mini programs are a natural application for every enterprise in the era of mobile Internet.
Due to the high development cost of APP, complex access paths, and expensive promotion costs, most enterprises avoid the application of APP, and the birth of the applet, with the experience close to the original ecological APP, no need for ** and attention, and permanent records after access, will push the application platform of enterprises in the era of mobile Internet to thousands of households.
User data is readily available.
Since all the users of the Mini Program are from WeChat, once the user visits the Mini Program, there will be a clear user portrait, which is conducive to in-depth analysis of the user group, and the WeChat Mini Program provides one-step powerful data analysis to help analyze users, discover users, and ultimately market customers.
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You score two sides to this question, but I'm just the user, all I'm from the user's point of view for you, it's very convenient! Yes, it is convenient, the operation is very simple, WeChat goes down directly, you can do the things that usually need to open the program for half a day, it is very convenient for us, there is a WeChat, which is equivalent to having a lot of applications, no need to **, just add it.
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From the user's point of view, it is light and does not need to be installed, and you can place an order online, which is very convenient.
For merchants, the development cost is low, the customer spread is wide, the ** rate is high, and the monthly income is improved.
So overall, the experience of using the Mini Program is very good.
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Although the functions of the Mini Program are not powerful, they are very convenient to use and easier to promote.
First of all, the Mini Program benefits from WeChat's 1 billion users, so you don't have to worry about traffic. The characteristics of the applet that can be opened immediately after use and go after use have also won the love of the majority of users; If you want to learn the development of small programs, you can pay attention to Zhonggong Excellent Employment.
Secondly, the development cost of the Mini Program is smaller than that of the APP, and the maintenance cost is also low, also because based on the huge WeChat users, the marketing cost of the Mini Program is also lower than that of others, which can reduce the operating costs of merchants and enterprises, which is a great role of the Mini Program;
As a new and open platform, Mini Program can seize the opportunity to take the lead in the current bonus period, and it is especially suitable for some small-scale enterprises, without having to bear the heavy cost of open APP, and can also obtain similar APP functions.
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The effect of the Mini Program is very good, but it is inseparable from its operation and promotion, because there are many advantages of the Mini Program, such as.
1. No need to install, open and use, and go when you run out. Save traffic, save installation time, and do not occupy the desktop;
If you have related needs, you can contact us.
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1. The emergence of WeChat mini-programs is of course good for enterprises, especially the newly established small enterprises is a good opportunity, because the new platform has come, and the new enterprises and old enterprises have returned to the same running line and obtained close to equal opportunities.
3. More importantly, the mini program saves a lot of resources for everyone, and can greatly assist small enterprises and individuals who have little capital and resources, which will inevitably become a new platform for benefit.
5. The user has low cost of use, no need to install, and only needs to pay attention to one number to get all the services.
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The effect is good, at present, mini programs are the trend of the times, and there are applications in various industries. Mini Programs have the characteristics of no need to install and go when they run out, and Mini Programs can bring huge traffic to enterprises: help enterprises fission users; Help enterprises improve customer repurchase rate; To help enterprises increase conversion rates, this is a very good marketing promotion platform for enterprises.
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At the same time that the app is becoming more and more convenient for life, the applet launched by the app has also made our user experience more convenient Therefore, an enterprise has also deepened its dependence on the increasingly hot applet, which can not only improve the system of an enterprise, make your business easy to operate, but also improve the modern sense of enterprise Technology I believe you also know about the applet, for example, the hot jump before Now the increasingly convenient various programs can be directly tried in the app, this kind of need** I believe that the way of go-and-go will be more hot in the future, so a company should recognize the present, seize this heat, and create greater benefits for its own business.
Mini Programs have many benefits, such as:
1. The development cost is greatly reduced, as we all know, APP development should consider its compatibility, and the introduction of WeChat applets, just to solve this problem, enterprises to develop WeChat applets, can not only solve the problem of development costs, but also shorten the development cycle, and can also use the existing marketing trends of WeChat, users can enter by scanning.
2. The maintenance cost is low, and the small program is attached to the environment of the WeChat system. Not only is it easy to develop, but it is also less difficult to maintain in the later stage.
3. As a new open platform, as long as the enterprise seizes the opportunity, it can occupy a favorable position during the bonus period, and the development of the WeChat applet can be connected with WeChat, and its WeChat applet bureau has a strong compatibility that other tools do not have, especially for smaller enterprises, due to the small profit space, can not bear the development cost of the app, because the service type is relatively single, its uninstallation rate will be relatively high, so the emergence of the applet can just make up for such shortcomings.
4. Lingering, lingering without installation, uninstallation, and no occupation of mobile phone memory, saving users with insufficient mobile phone space.
5. Good user experience can increase the stickiness between enterprises and users, WeChat Mini Program itself can increase the opportunity for corporate brand display, the parent body of WeChat Mini Program is WeChat, and enterprises can use the WeChat platform to obtain more traffic.
6. Low marketing costsWeChat has more than 1 billion active users, and enterprises can enjoy the marketing assistance brought by the platform when developing small programs. The WeChat ecosystem is the marketing of acquaintances and social acquaintances, and the novel functions of the mini program, such as "dynamic sharing card" and "nearby mini program", have greatly reduced the marketing cost of the enterprise, especially for start-ups, the mini program is undoubtedly one of the best marketing methods in the early stage of the company's preparation.
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The experience of using the applet is very good, the most direct thing about the applet is that it is lightweight, no need to install it, scan the code to use, go when it is used up, and do not occupy memory.
For enterprises, using small programs to promote, improve brand awareness is the fastest effect, the lowest cost of a good way, at the same time, small programs can also be used as the company's mobile phone, mobile phone e-commerce, mobile phone atlas, etc., to facilitate customers to have a deep understanding of the enterprise.
The most intuitive thing for merchants is to make money, save money, why do you say that, the first is to bring customer traffic to the store, for example, WeChat users within a radius of five kilometers can directly and quickly find the address of the merchant, the merchant's products, can be directly in the applet, place an order, make an appointment, arrange the number, etc., and can also attract a lot of new customers through some preferential activities. The second is that it can save a lot of platform fees for merchants, customers are admired on the mini program, the small program is a platform made by themselves, and there is no need to give any platform points. The third is customer management, customer data is grasped in their own hands, which is convenient for their own management.
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Mini programs for education and shopping are easy to do, and this kind of mini program is more empty and used by many people.
For those businesses who develop small programs, they not only need to understand which development company is better to sell first, but also need to figure out what the Mini Program is doing well, so as to ensure that they can bring more convenience to themselves when developing in the future, and can ensure that after development, they can understand how to achieve better marketing results with books, and can sell products that they could not sell before.
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Clause. 1. Applications are everywhere.
After having a WeChat applet, for users, it can realize the ideal of application, ubiquitous, and go-away. In this way, users don't have to worry about the problem that the phone memory occupies too much and the app cannot be installed when using it. Therefore, this function embodies the concept of application and use up, and it is also very in line with the rhythm and way of life of modern people.
Clause. Second, the development threshold is very low.
And when WeChat Mini Program is developed, for developers, this threshold is relatively low. And it is also able to meet the simple needs of users, so there is a big market. Nowadays, the function development of Mini Programs is becoming more and more perfect, and it can also realize message notification, as well as associated *** and other functions.
Therefore, most of the Mini Programs can jump to and from the application.
Clause. Third, it is also very convenient to log in.
Not only that, but WeChat Mini Programs are also very convenient when logging in, as long as the user allows basic authorization. And with the trend of future development, this kind of applet is very likely to connect with the app on the mobile phone to exchange data.
Overall, WeChat Mini Programs are still relatively popular, and its functions are indeed very powerful. Therefore, this kind of function has also been well received by users, and more and more users will choose to use this kind of WeChat mini program. With this kind of applet, users don't need to install it, and they can enjoy a variety of free software applications.
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WeChat applets are more convenient for some life applications, like Didi, Maoyan movies, this type is very convenient, but for some games, WeChat applets are temporarily irreplaceable.
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With the continuous development and improvement of WeChat Mini Programs, they now have many functions, such as navigation, live broadcast, secure payment, etc., as well as some characteristic marketing functions, such as seckill, grouping, distribution, etc., so more and more Mini Programs have entered our lives. From a merchant's perspective.
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Do you think WeChat Mini Programs are good to use, I think WeChat Mini Programs are very easy to use, do you think WeChat Mini Programs are good to use? I think WeChat's mini program is very easy to use and has a wide range of uses.
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Mini programs are likely to be the main form of mobile Internet applications in the future, and they are characterized by being small and fast. It was born to help users solve some special needs, such as taking congratulations when users have no time, want to control the memory space of their mobile phones, don't want to download apps, and so on.
The author believes that there are the following types of Mini Programs that are more valuable.
Take a restaurant as an example, for them, it is very unrealistic to make an app. Replaced with a small program, consumers can directly see the menu by scanning ***, complete the process of ordering and shopping, etc., which is convenient for consumers.
In addition, post-purchase retention information helps merchants directly understand users' spending habits and preferences. In this way, targeted recommendations, induce purchases, discounts and other activities can greatly improve user stickiness.
+ Mini Program Tool ClassThe most applicable scenario of the Mini Program tool class should be "just need" and "low frequency", when the user does not have the App, and does not want to install the App, but wants to experience ** booking, does not want to queue, does not want to pay cash, the tool Mini Program can play its maximum value, such as want to ride a shared bicycle, and users who do not have the App installed can also achieve their purpose through the Mini Program.
Although the life service applet is very similar to the tool class, the application scenarios of the life service applet are richer, and the frequency of use will be higher than that of the tool class, the main feature is "timely", when the user wants to know today's weather, wants to know the road conditions at the moment, and wants to know when the next bus will come, they will have a little desire to open the applet.
Google and Alipay have proposed or are doing small programs, and light applications are the norm that came into being in the times, which meets the fragmented and diversified needs of current users, and then evolves into the technological evolution trend of the mobile Internet and the trend of user use.
In the future, Mini Programs will play a more convenient and effective role in scenarios such as commercial consumption and group interaction.
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Auto repair shops are really not good to do business now, car owners are always shopping around online, don't come to the store to ask, do need to make a small program, do small programs is actually to buy one, really develop your own is impossible. There are a lot of functions of the Blue Giant Auto Repair Store Mini Program, not only these few, but also seckill, bargaining, and appointments. Now it seems that many industry stores are buying him.
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Of course, it is possible for a cake shop to set up a small program. Nowadays, many dessert shop merchants have set their sights on WeChat mini programs, for the stores of small programs need a high-value decoration style to activate and attract customers in the store, and the small programs have built-in functions that are frequently used by too many users, from scheduled orders to complete payment and delivery operations, it is simply done in one go.