What are the benefits of developing Mini Programs, and what are the benefits of Mini Program develop

For example, for enterprises, the benefits are as follows:

1. Mini programs are the best choice for enterprises to achieve Internet + and transform into new retail, enterprises do not need to set up a separate IT department, or even hire separate IT talents, do not need to buy large servers, and do not need to develop native apps. As long as you register an account in the background of the WeChat Official Accounts Platform, and then submit the relevant information for certification, you can start to customize a WeChat Mini Program that is not inferior to the original APP experience according to the needs of your own enterprise.

2. Mini program can reduce the difficulty of enterprise access to the Internet, in the development of the applet product, the development cost of the applet is minimized, and WeChat is a super app across the two major systems of Android and iOS, when developing a small program, there is no need to adapt like the development of the native app, which saves the enterprise a lot of trouble.

3. WeChat is the social network with the largest number of monthly active users and the highest user activity in China, and Mini Programs can use powerful social networks to acquire customers, effectively reducing the cost of customer acquisition, thereby reducing the operating costs of enterprises.

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to care about whether they install too many apps.

In general, it is "no installation and uninstallation, ready to use." ”

Store drainage: online and offline traffic are converted to each other.

The real advantage of Mini Programs is not the low cost of development, but the low cost of use. The cost of promoting apps remains high, while the operating costs of promoting mini programs are much lower. According to statistics, there are currently 370,000 companies involved in the Mini Program business, and each company has developed an average of one Mini Program.

The main advantages are as follows:

1. The source ** belongs to itself.

As long as people who have been in contact with the Internet, they generally know that the biggest difference between the development of WeChat applet templates and custom development lies in the attribution of the source. Template development will not provide you with a source**, and when the time for the use of the applet is up, the merchant will not talk about secondary development and utilization, and it will need to be renewed every year to use. The customized development of the applet is to provide the source, that is to say, after the development of the applet is completed, the source will be owned by the enterprise, if the business of the enterprise is developed in the later stage or there are other needs, the applet can be redeveloped;

2. It is more in line with the needs.

Customized development of Mini Programs can be personalized according to the specific requirements of customers. Enterprises sort out their own needs, and then look for a powerful small program custom development company, the two sides communicate in detail, and then reach a consensus on the functions they want to achieve, and then they can sign a contract.

3. Better user experience.

The reason why enterprises or businesses want to develop small programs, its purpose and significance is to better meet the needs of users, users like to use this small program, merchants can get more traffic from it, and the template way to develop small programs, the overall architecture has been fixed, whether it is interface, design, function, etc., can not meet the needs of enterprises, nor can they increase or decrease a function according to the requirements of the brand and the characteristics of users, can not better meet the needs of users. The user's experience will be relatively poor, but the way of customized development of the Mini Program is different, the Mini Program development company will design and develop the Mini Program according to the actual needs of enterprises and merchants and the characteristics of the brand, so as to improve the adhesion between users and merchants and improve the user's sense of experience.

The above is an introduction to the advantages of customized development of Mini Programs, I hope it can bring you some help. If your budget is sufficient, shortcuts recommend choosing custom development.

1. Bring your own promotion.

The nearby Mini Program function that comes with the Mini Program helps businesses to be searched by WeChat users within a five-kilometer radius, solving the embarrassment that there is nowhere to play the current business advertisement. Stores are ranked based on distance, regardless of brand size, which means that the closer users are to you, the higher you are.

2. Within reach, use up and go.

A Mini Program is an application that can be used without installation, and can reach users at the lowest cost. With the opening of the Mini Program market, Mini Programs are expected to become the standard for enterprises and merchants in the next two years.

3. Search WeChat opens the keyword search of the applet, which improves the chance of being searched by enterprise merchants. At the same time, the WeChat search page also has a shortcut entrance to the Mini Program, which brings more ** and opening opportunities for commonly used Mini Programs.

4. Mini program code.

No matter how small the store is, it also has its own brand, and a small program code can become a direct channel for consumers to understand the company's store, and for offline physical stores, the opening rate of scene promotion is higher.

5. Lower cost.

For both types of people, Mini Programs can greatly reduce operating costs, from development costs to operation and promotion costs, the cost of Mini Programs is only one-tenth of that of APP, which is a big advantage for both entrepreneurs and traditional merchants.

6. Smoother user experience.

Since its launch, the Mini Program has continued to release new capabilities, which is simply a blessing for merchants, who can promote their Mini Programs through more channels, and then realize the promotion and transaction of stores and products.

8. The user is the user.

As long as the user has used the Mini Program, he will become a user of the Mini Program, and the Mini Program will automatically enter the user's discovery bar Mini Program list, and the Mini Program will achieve the lowest cost to make the product appear in the user's WeChat.

For the same advertising link, the open rate obtained by inserting external links in the *****, reading the original text, the ads at the end of the article and the advertising space of the Mini Program is completely useless, and the open rate of the Mini Program and reading the original text is about 20 times different.

10. Efficient traffic recall.

WeChat*** and h5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die, and the small program links online e-commerce to quickly realize the realization and conversion of users, which *** and h5 can't do.

Moments, *** and Mini Programs correspond to social networking, content and services respectively, and these three add up to the most popular monetization scheme of Mini Programs at present - social e-commerce. Circle of friends promotion, drainage, and mini program monetization, this is the *** plus mini program model.

1. Convenient and fast, ready to use and go.

2. Fast speed and does not occupy memory.

Because the front-end of the applet** is stored on the WeChat server and stored in the Tencent cloud, it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safety, stability, confidentiality, and strong spike purity.

In fact, this round of Mini Programs is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions and scenes.

5. Low development cost and easy maintenance.

6. There are many nearby positioning and entrances.

In addition to scanning the code, sending friends, searching, nearby and other common entrances, it can also be associated with ***, **article embedded, *** menu links, etc.

If an enterprise develops a small program, it can often get the following benefits:

First, it brings huge traffic to enterprises.

Mini Programs are currently a project strongly supported by WeChat, so there are many entrances to Mini Programs in WeChat, such as drop-down lists, nearby Mini Programs, Discovery-Mini Programs, etc. And the more entrances, the easier it is for users to find book-related applets. For businesses, that means being able to capture huge amounts of traffic.

Second, help enterprises fission users.

Mini Programs can be shared directly with friends and groups. If a user thinks your Mini Program is very user-friendly, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.

Therefore, it can be said that Mini Programs can help enterprises fission users.

3. Help enterprises improve the probability of customer repurchase.

Mini Programs have a very powerful data management function, through which enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of customers making secondary and multiple purchases.

Fourth, help enterprises improve the conversion rate.

For enterprises with WeChat, before the mini program is launched, it is often possible to divert the fans of *** to the ** or APP, and this diversion method, due to the cumbersome process, the conversion rate is generally not high. The WeChat applet can be directly associated with ***, and the user only needs to guess the point to enter the applet, which is convenient and fast, and I believe that the conversion rate of this method is much higher than the former.

There are many benefits of Mini Program development, mainly as follows:

1. The unique lightweight feature of the applet can be used without installation or uninstallation, which is more popular with users.

2. The development cost of Mini Program is much lower than that of App development. Due to the small size, the development cost of the applet is much lower than that of the app, but the experience is completely comparable to the app.

3. The cost of trial and error is low for enterprises, precisely because the cost of small program development is relatively low, so for enterprises, especially small and medium-sized enterprises, the cost of trial and error in small program development is low, and it is worth a try.

5. Mini programs are the trend of the times, and small programs are widely used in all walks of life and are the standard configuration of enterprises.