Under the demand for traffic, is swiping orders the only way out for stores?

This is already a very large gray industry chain, with countless brushers, ** sellers, and express delivery companies involved, and laymen can only see the tip of the iceberg, and it is not an exaggeration to say that it is a national brush. Because although brushing is accompanied by high income, it also has high risks. What are the dangers of swiping?

1. The audit system is very perfect, and the so-called brushing skills are small skills for the company, which is equivalent to running naked, but for the assessment of KPIs such as platform turnover and growth rate, if you find that some powerful merchants are swiping, they will turn a blind eye and generally will not report; On the contrary, ** will assess some random and irregular merchants, and seriously close the store.

2. The overall operation level of the store has declined Sellers will inevitably spend their minds on how to do a good job of brushing orders, rather than how to better serve consumers, provide better products, and will not optimize the operation of the store. The team only brushes the order, and it is difficult to become bigger and stronger without good growth space. In addition, if the swiping data is too large, it may affect the store's objective judgment of the baby, and it is too optimistic about the market to realize that this is actually just a false prosperity.

In addition, the store's operation data cannot reflect the real situation and cannot be further adjusted and optimized. It can be seen that brushing can bring short-term benefits, but it is not conducive to long-term development.

3. Pull down the weight of the baby Because of the first-class mechanism of thousands of people and thousands of faces, because of your brushing buyers and irregularity, the system cannot recommend the store baby to the people who need it, which will lead to a decrease in the conversion rate in the later stage. If your store customers are a group for a long time, such as low customer unit price, college student groups, etc., then the system will actively show your goods to low customer unit price and college student groups, what you are selling to what customers, which is why the effect of swiping is getting worse and worse, because the classification of people who brush orders is very mixed, they come to the store to place orders, the surface is good-looking, but behind the bad classification of your store, the more you brush, the more you die.

Brushing orders can only solve the temporary demand, and the iron still needs its own hardness, and it is necessary to improve the popularity and quality of its own brand.

It's okay to swipe orders, but then continue to follow up, and you can't lose yourself.

First of all, swiping is about the risk of punishing the store, and then the traffic is based on your marketing, **play for a long time, it can be said that your store**fake buyers can see through it at a glance, even if it is the most appropriate time.

Nowadays, consumers basically do not choose to buy things in stores with low reputation, and small sellers cannot afford to play through trains and drill exhibitions, and the result is: swiping orders will eventually die, and if you don't swipe orders, you will die immediately.

Brushing is only the first step to increase the visibility of the store, and it is not the only way for the store.

Brushing orders is a means for stores to promote themselves, and I think it is better to improve the quality of their products.

Because traffic is needed now, swiping orders has become the choice of many stores, but this is actually not good.

Ingest traffic. The accuracy of traffic is a direct factor affecting the conversion rate, and the traffic introduced must be accurate.

Of course not, when you do well enough, you don't need to swipe orders.

If a store wants to do a good job, the most important thing is traffic, if there is no traffic, wait for no one to see it, and there will be no transaction and conversion, the through train is the most trusted and most relied on tool by sellers, most people use the through train to bring traffic, but there is no conversion, how to use the through train to bring transactions to the store, so that it can maximize the benefits?

Text: The store mainly does acrylic text and luminous words, is the first store, the store is currently in the second level, the through train is only slightly put on but the overall effect is unsatisfactory, the maintenance of old customers is also relatively poor, the whole transaction and traffic of the store is very small.

Later, after testing, the store mainly focused on customized acrylic text, using through trains to reduce the average click cost, accurately introduce traffic, and improve the return on production.

Promotion ideas: The daily limit of the through train is set within 200, and the daily limit can also be added according to your own economic level, because the click cost of this category is relatively high, so you can appropriately increase your own investment amount.

1.Creative part.

3.Crowd section.

It can be added according to the crowd circled by the business consultant store, and the system crowd can be added according to the actual situation of the store for testing. The age, single price, and average monthly consumption amount of store consumers are tested separately, and the accurate group of people is screened out according to the click-through rate and click-through conversion rate in the later stage, and then the premium is increased.

Appropriate adjustments have been made to the store.

In terms of the store, it is very important to do a good job of the seller's praise in order to better enhance the store conversion, and the store details can appropriately add some things with their own store characteristics, not exactly the same as the template on the market, to give people a bright feeling. The customer service part of the store, because the store is a customized thing, so the customer service aspect is very important, we must reply in a timely manner, solve problems in a timely manner, and urge interested customers to place orders and convert. Store Listing TimeSet the listing time according to the overall market situation in order to get more traffic.

Feedback data after adjustment.

Through-train click-through rate line chart.

Line chart of average click cost data.

Store data. The total amount paid by the store.

**There is no traffic sales, in addition to swiping orders, you can also buy goods and give things away for welfare.

Paid promotion is simple and straightforward.

Otherwise, the new store that has only been open for a few days is compared with other people's ten-year-old stores???