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This, should be signed to join the time, you have to make sure that you will operate this cabinet within a few years, and I remember that this kind of industry should also ensure that you can not do the best business of competitors within five or six years, otherwise it is easy to cause vicious competition, in fact, the cabinet business is very easy to do, so there is no need to jump to the opponent to do **, some big brands such as Bamberg stainless steel cabinets, are quite competitive, stainless steel cabinets are very good in recent years, because of good moisture-proof, and rapid development, can do more styles and shapes, Quite promising.
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The official website generally has an entrance, Bamberg is now the best brand to make stainless steel cabinets, the technology is still relatively advanced, and the cabinets still have to be of good quality to do it.
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What brand do you join? The support of the same brand is not the same. At present, the industry is recognized as the first choice of franchise entrepreneurship. The Floka brand gives you three major supports, which no brand can do.
First, the franchise model adopts business people. Other brands are belts.
Let the ** business deceive people for thirty years after joining is a tragedy of bankruptcy.
The second is that the Fleka brand has a digital sales bucket intelligent fission system. Make sure you keep getting orders.
The third is to adopt the patented technology of the National Mystery to intelligently manufacture and have the core fifth-generation all-steel integrated molding process technology. If you think it's good, give it a thumbs up.
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The country continues to grow stronger and richer, and the material life of society is also increasing. People have gradually turned from the strangeness of the cabinet to the familiar, and the cabinet consumption has ushered in the era of value return. The traditional cabinet is broken by the overall cabinet, at this time the franchisees have locked their eyes on the whole cabinet, so how to judge the excellent cabinet?
What problems need to be paid attention to when joining the overall cabinet? Originally, I will explain them one by one.
What problems need to be paid attention to when joining the overall cabinet?
1. Industry potential.
In recent years, the annual growth rate of the cabinet industry has been more than 35%, and it is a category with zero inventory in the building materials and home furnishing industry. However, in the operation, it is necessary to have a prepared market positioning and a sensitive ability to future development prospects. In this way, there is unlimited potential for the development of a huge market.
2. Brand vitality.
The premise of joining the overall cabinet is to choose a brand that suits you. Because everyone's taste and economic ability are different, in the selection of brands, you need to join according to the local market conditions. It is not only necessary to measure that this brand demonstration can bring enough profits to franchisees, but also to fully evaluate the strength and vitality of this brand.
3. Brand value.
Brand is actually an intangible asset, joining the brand is to fancy this kind of asset, a cabinet brand if there is no value in it, then how to open up the market and occupy the market, how to make money? Therefore, the development value of the brand is quite important.
4. Profit margins.
After choosing a good brand and understanding and recognizing the brand, you need to devote yourself wholeheartedly and manage it with your future experience. If a brand does not have enough long-term profit margins, it also needs to be carefully chosen. If you want to know whether it is important to be effective in the present or to look forward to the future, I believe you all know.
5. Product innovation.
The quality of the product is directly related to the success or failure of the operation, and a good product will have a good reputation. Only with a strong ability to develop products can cabinet manufacturers gain an invincible position in the industry.
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The kitchen cabinet industry has developed well in recent years, and there are more and more people who customize kitchen cabinets.
Founded in 1994, Oppai Kitchen Cabinet was the first to introduce the European concept of "integrated kitchen" into China, and is the leader of the overall kitchen cabinet industry. Over the years, Oppai has maintained rapid and stable development, continuous innovation and improvement, has been loved and trusted by the majority of consumers, and is a well-known trademark in China. According to the different administrative levels of the city, the total investment of joining Opai varies from 150,000 yuan to 500,000 yuan, excluding rent, and the brand deposit is between 5,000 yuan and 15,000 yuan, and the deposit will be returned when the cooperation is terminated.
In 2002, Piano took the lead in introducing French style into China, setting off a new trend of "taste kitchen", implementing the "free overall kitchen design" model, focusing on the combination of aesthetics and practicality, integrating French style and traditional Chinese style, and striving to create a fashionable and warm kitchen for customers. The service fee for joining Piano is 50,000 yuan, and the franchise deposit ranges from 10,000 to 50,000 yuan depending on the administrative level of the city.
Founded in 1998, Zhibang is a well-known professional kitchen cabinet brand in China, and its products are mainly divided into three series: American Kitchen, Mingshi and Royal Garden, with more than 100 styles to meet the needs of customers for different home styles. According to the different administrative levels of the city, the Zhibang franchise fee is between 5,000 yuan and 10,000 yuan, and the brand deposit is between 5,000 yuan and 30,000 yuan.
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5,000 yuan image deposit will be refunded at the end of the contract, like Fengsheng Bailian solid wood cabinets.
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How to select a location for a combination cabinet franchise store.
The development of the cabinet industry is very fast, shouting to join the industry to choose a combination of cabinet brands to open a store, often can get good income Zheng Xi, but the location of the store is very important, to talk about the method of location selection of the combination cabinet home furnishing franchise store for entrepreneurs. After understanding the following location methods, entrepreneurs who operate combination cabinet home furnishing franchise stores have a general understanding of the location methods of their stores, and they can also have a clear idea of the location when selecting a location.
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1. Franchise store location selection.
Before opening a store, the evaluator should choose a location based on popularity, address, and business needs. There are generally three types of locations for the overall cabinet franchise store, one is a mature building materials business district; The second is the formed building materials business district, most of which are close to large residential areas or employment centers.
The overall cabinet franchise store is located according to the business needs, the types of goods sold in the store are different, and the requirements for the store are also different.
2. Do a good job in the marketing planning of the store.
Holidays are necessary, usually also have some preferential activities, so that the customer feels affordable, do mountain customers is God, especially old customers, the later tracking service to do a good job. The service is in place, the product is pure and good, and our reputation is naturally good.
3. Do a good job in the foundation of operation management.
In addition to the fashionable products, of course, we must also provide high-quality service, service is the attitude of entrepreneurs, smile is the bridge of communication, and customers should maintain a smile from the heart.
4. Online and offline integrated marketing.
The overall cabinet franchise store should not only do offline but also online, to promote online and offline, now is the Internet era, most customers are from the Internet to learn information, so there should be drainage channels online, combined with the mainstream traffic more advertising, coupon to attract customers, online drainage, offline transactions.
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The choice of cabinets is mainly based on the following points;
1.Cabinets are divided into cabinets, door panels, hardware, and cabinets, which generally use solid wood particle board to indicate that there is waterproof veneer paper as raw materials. The good domestic manufacturers are using the dew river, Daya, and EGGER board to make the cabinet, the environmental protection of these plates are E1 level, the edge banding of the cabinet body adopts the automatic edge banding machine of German Halma to ensure the quality of the edge banding.
2. Door panel: pay attention to the flatness of the surface, whether the paint changes color under natural conditions, the brand of paint, etc., whether the molded door panel is glued and the thickness of the mold skin. The substrate used for the door panel is also very critical, and the substrate used by the general manufacturer is Robin's high-density board, which is the most commonly used door panel on the market.
3. The hardware mainly depends on the life of use and the number of times it is opened, the brand, the product and the first grade.
4. The countertop is mainly artificial stone, quartz stone, white steel, artificial stone on the market, the difference is relatively large, the quality is poor, the thickness of the board is relatively thin, not smooth, easy to crack, oil seepage, etc., quartz stone is mainly hard, high temperature resistance, white steel is easy to scratch and difficult to remove.
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1. The brand of the cabinet.
2. The quality of the cabinets.
3. After-sales of cabinets.
4. Environmental protection of cabinets.
5. The cost performance of the cabinet.
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Be sure to determine the positioning of the store, recommend Hefei Yibaili cabinets, focus on product quality and management, there are many experiences, you can go to the Internet to learn more.
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It depends on what you use to keep it.
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A few points to pay attention to before joining: 1. The region (geographical location) where the brand is located, preferably the headquarters (production and marketing) of the brand is in a well-known city in China, such as: Shanghai, Beijing, Guangzhou, Nanjing.
The benefit: Consumers are easy to trust. 2. The headquarters city should not be too far away from the city where you have opened your store, and it is best to be in a large region or a province, unless it is a very influential brand in China, then you don't need to consider the distance.
The advantage is: it will be convenient to go to the company to study, inspect and deliver goods in the future. 3. Whether the logistics from the headquarters to their own city can be direct, if there is a transit, it will be more troublesome.
4. The market share of this brand in the local area, or how many stores does the brand have in the local area, and how is the business of each store?Because as the headquarters, the direct stores he opened are not good business, and he will not be able to guide sales for franchisees in the future, and it depends on the personnel status of their direct stores, the quality of shopping guides, and the level of designers, which can also explain the quality of a company's internal management. 5. Visit their factory to see the production order of the workers in the workshop, the quality of the products, what brand the production machine is, and then see whether there are many plates in stock, how much hardware is in stock, the health status of the workshop, the distribution, hygiene, and personnel quality of the office.
In general, it is to look at a feeling that this company is not a modern management company. 6. Ask again how much is the franchise fee (now some companies do not charge), how much is the deposit (this is generally charged), and if you join, the first time you open a store, what support does the headquarters have (including spiritual and material aspects). In the future, in the process of operation, what support policies will the headquarters have, this must be asked clearly, and then ask a few more to make a comparison.
7. Then ask them which cities in the country have franchise stores, they will definitely say that there are franchise stores in such and such a city, you will ask them to those franchise stores, design drawings, etc., mainly to see their design ability, and then ask them how many salesmen in the franchise department of their company to understand whether the brand has a team to do franchise work. 8. In terms of publicity, ask them what plans they have, or what advertising they are already doing, and whether they can cover your own city. 9. You also have to ask, what are the requirements of the headquarters for franchisees, generally franchisees have annual tasks, and how will the headquarters treat franchisees if they can't complete it?
10. Finally, take a look at their product manual to see if the content is complete. Generally, regular companies will have a sales product manual (including cabinets, door panels, countertops, hardware, electrical appliances), you have to memorize something at that time, (because before signing the contract, you can't get this manual), and then you compare it with other companies' manuals**. There are other information on franchisee training whether it is complete.
In fact, the main thing is to see whether the company has the strength to do the franchise work. 11. Finally, what is the company's long-term goal? (3-year plan, 5-year plan, etc.).
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