What can be done to increase the SEO optimization of your business site

Taking the largest search engine company in China as an example, many SEO optimization theories and service concepts are basically done around search engine optimization, as long as this part is done well, the rest will be very simple. The purpose of the content is to achieve the rank conversion of the matching title, so we have to address the needs of the user, which is the most important point.

Favorite content: the content provided can solve the core needs of users, the matching degree of content (around the title) whether the content is complete, whether the content is attractive and scarce, here it involves whether the content is original, whether it is different from other people's content, for example, others only provide a text description, set the alt of **, to prevent users from encountering text for alternative reading when **cannot be displayed, ** content must be related to the content, do not want you to write an SEO article, But in order to attract the attention of users, they go with a beautiful woman**, which is not liked by search engines, and the layout of the article is beautiful, etc.

For SEO optimization masters, doing these things well does not mean that it is over, on the road of optimization, we must also be good at thinking, for example: what do we need to pay attention to to create high-quality content? What is the impact of simply collecting content on **?

What happens if you have too much anchor text interspersed with your content? The font style of the article content is reasonable, the color size is reasonable, and what is most conducive to user reading. Is there any deception in the content, and what is the user experience?

Of course, there is also an important point, that is, there is not much ** content, but there are many restrictions, which is actually not conducive to SEO optimization, because the real content is hidden, such as the right click of the web page cannot be used, and the user is restricted from copying the content. It seems to be the original and copyrighted to protect, but do you really think that your ** content is so much dry goods? Why doesn't the info do that?

In short, creating high-quality web content is the key, to do high-quality content must be insisted on, with an altruistic heart to do the best content, adhere to the original, even if it is pseudo-original, you have to make a pseudo-original content with gain value, so that search engines will like you more and more, you have to believe in yourself, you can do a good job of a high-quality **, now so many very garbage ** on the Internet can have such a good ranking, these can be the object of your easy surpassing.

1. Buy a good server (the opening speed should be fast, and the sites bound on the same server should not be too many), and do the real-name system for filing.

4. Add the anchor text of the station.

5. URL standardization will not disperse weights.

8. Make a 404 error page and guide users to click to jump to the homepage.

9. You can publish the information of the enterprise station on the blog or some free platforms, and bring the enterprise ** (also external link resources).

12. It is better to have a module with an update mechanism for each page.

13. The word "four places":

1.** The title is close to the company's products.

3.Whether the description is vivid enough is the first impression to make.

Step 2: Enrich the content.

1.The content should be colorful and substantial.

2.The news section should be updated in a timely and regular manner**.

If these two steps are done well, then you have succeeded 50%, so many things are 50%, and there are many things you don't know in the future, such as: how to do external links, how to improve the keyword ranking, and so on.

Most of these add anchor text to product internal words, related keywords, and ** internal news, updated industry dynamics related words plus anchor text to the homepage or related content pages. Anchor text, can improve stickiness, and the ranking of **, don't ask too much else, just know.

How should businesses optimize their sites? Now there are many companies that have begun to sell their products to the top of the market, and the e-commerce market is fiercely competitive, so how should companies optimize their sites? Next, Fuji.com will give you a detailed introduction to how enterprises should optimize their sites.

Site sub-chains, breadcrumbs and sitemaps.

Try to make the site in the search engine to get the permission to open the site sub-chain, at present, the display of the site sub-chain also needs to carry out a certain assessment, it will play a positive role in the promotion of your brand, as well as the click-through rate.

When it comes to sitemaps, there is still a certain difference between this and sitemap, sitemap is used to submit to search engines and guide spiders to crawl pages, while sitemaps are usually major categories that are extracted to html pages, so that everyone can have a clear understanding of the structure of the whole site, so that visitors can quickly locate the categories you want.

The above mainly takes the product-type ** as an example to explain the optimization of the structure, **are all the same Yu gliding, let's take a look at the optimization of the directory structure that needs to be paid attention to in general:

1.Directory access hierarchy.

The directory access level refers to the ability to access the final page through several layers, and when the directory level is greater than 3 layers, the number of levels should be expanded by using the second-level domain name. Because the first-level domain name can be counted as an independent directory level.

2.Directory and file naming.

According to the principle of the ubiquity of key typewords, you can use keywords in directory names and file names, but if you are a keyword group, you need to separate them with a separator. We often use the conjunction "-" and the underline " " to separate them, and the space code "%20" often appears in the URL. Therefore, if you use "Hostease Coupon Code" as the file name, there may be 3 forms of separation.

1. Optimization of the first-class structure in the station.

1. Optimization of the structure of the station.

2. Reasonable planning of site structure (1, flat structure 2, auxiliary navigation, breadcrumb navigation, secondary navigation).

4. Concise page structure (**optimization, less use of dynamic development languages such as JS, **whether to add alt prompt light)

5. Content is king (or users always favor valuable content, so try to collect as little as possible).

3. Promotion channels.

1. Related products, blogs, microblogs. These are all channels that can bring you benefits in the long run.

2. Classified information platform, these high-weight ** can bring you a lot of traffic in the short term.

4. The Q&A platform does not advocate Q&A for the sake of Q&A. Like Know, Aiwen, Tianya, etc., are all high-authority Q&A platforms.

5. Advertorials, a good advertorial will make your traffic skyrocket. Like the stationmaster's house, search outside, etc. are all good platforms.

6. **Information query platforms, such as love stations and search outside, not only allow us to see the best comprehensive information, but also often bring us a lot of external links.

7. All kinds of advertising and promotion on the ground.